Head of Marketing and Communications

• Oct 2022 - Present

Associate Director, Digital Product Owner

• Jan 2021 - Oct 2022

Digital Product Owner for +2M USD localization of a regional mobile application to support internal sales staff in managing leads, activities, and performance using human centered design and agile methodology. • Lead backlog prioritization and feature release planning for cross functional team of more than 50 stakeholders across 5 countries • Scrum'd with internal business analysts, insurance subject matter experts, scrum masters, user experience designers, programmers, and testers to deliver localized experience of regional solution • Managed expectations of internal local and regional executive stakeholders with regular check-in points on project features, progress, risks and milestones • Actively participated in SIT/UAT/pre-prod/prod testing, writing user stories, and defect identification and resolution • Conducted customer research to ensure requirements meet goals of the business as well as usability for end users • Developed and executed change management plan to successfully onboard pilot users • (Tried to) Manage business case, budget, development timeline, and burn rate across multiple countries • Liaised with business, legal, risk, compliance, and finance departments to ensure all regulatory and tax requirements were met Other responsibilities included; • Internal MC for IT and digital team events and gatherings • Developed user stories and presentation collateral for other mobile application initiatives • Supported other digital projects and business teams with testing, developing presentation collateral, and conducting briefings or onboardings for relevant stakeholders Show less

Business Development

• Feb 2019 - Aug 2020

Project Manager

• Oct 2017 - Dec 2018

17 Triggers is a global behavior change lab that has been operating since 2011 in South East Asia and Africa. Our mission is to design solutions that improve the lives of people at the bottom of the economic pyramid. // Managed projects with: • The Royal Government of Cambodia, NSSF & ILO (Communications Strategy and Campaign Development/Execution for Social Insurance - Phnom Penh, Cambodia) • Bill and Melinda Gates Foundation (Innovation & HCD Workshop for MNCH wearable technology - New Delhi, India) • SNV CHAIN II (Local Safe Vegetables Research and Campaign Concepts - Cambodia) • PSI / USAID (Promoting Healthy Behaviors Project - Cambodia) Show less

Account Supervisor

• Dec 2015 - Sep 2017

co:collective is a creative and strategic transformation partner. co: helps leadership teams define a core story and and build it into products, services, experiences and communications. // Worked on a variety of strategic initiatives, innovation workshops, and creative productions for... PUMA, IBM, Macy's, The Weather Company, Providence St. Joseph Health Frequently collaborated and contributed to growth and new business initiatives. • Managed relationships from junior brand managers to C-level stakeholders • • Diverse interdepartmental teams (internally and externally) • • Partner agencies (research, design, localization) • Controlled budgets ranging from $70k - $1M+ • Internal MC extraordinaire Managed strategic and/or creative development and delivery of... • Brand guidelines • Brand refresh development and roll out • Brand architecture • Field research (global) • Video productions (brief, pre-pro, shoot, post, ship) • Digital banner development and production (5 languages/markets) • Journey mapping workshops • Ideation and human centered design workshops Show less

Account Executive

• Mar 2014 - Dec 2015

Johnnie Walker Portfolio (Global), Johnnie Walker Blue Label (Global)• Lead with the Account Director, the production and delivery of creative assets for a 360 global campaign, liaising with multiple vendor teams (BTL, media, transcreation agencies) to ensure all print, TV, digital, and social content was translated and adapted appropriately across more than 20 international markets• Tracked and executed day to day account operations: file organization, status updates, global meeting coordination, logistics• Monitored all financial activity pertaining to production, talent, travel, and agency fee• Coordinated transcreation, approvals, and asset release for local markets around the world• Assisted in the development of key strategic and creative presentations to clients and local market partnersThe Naked Turtle White Rum• Lead client relationship for an array of creative executions from briefing phase to final release for print, digital, and integrated production assets and events• Oversight of strategic and creative activity pertaining to social and digital media, media buys, content calendars, focus groups, photo and video shoots• Supervised on-site experiential activations at various sponsored events in-market• Managed logistics and customer service for e-commerce platform Show less

Account Intern

• Dec 2013 - Mar 2014

Strategic and administrative support across multiple accounts and projects (Samsung, Renaissance Hotels, Dick's Sporting Goods, Converse, Johnnie Walker Blue Label, Google):• Competitive reviews• Social media audits• Supporting strategic research, data and deckware• Filing and organization

Training Manager / Server / Bartender

• Oct 2012 - Mar 2014

Slingin' burgers, benedicts, and booze to the mostly lovely but-sometimes-unbelievably-entitled denizens of Tribeca and beyond. Slingin' burgers, benedicts, and booze to the mostly lovely but-sometimes-unbelievably-entitled denizens of Tribeca and beyond.

Digital Marketing Coordinator

• Apr 2010 - Sep 2012