Experience

Land of Rugs

• United Kingdom
• Retail
• 1 - 100 Employee

• Search Engine Optimization Specialist

  • Apr 2021 - Present

• SEO and Marketing Executive

  • Dec 2020 - Apr 2021

  Responsible for leading the SEO and wider digital marketing strategy for Land of Rugs. My main responsibilities include:Designing, optimising and running link building campaigns to enable us to out-perform some top competitors in the SERPs. As well as this, I also implement on-site website changes to improve our standing in Google's rankings and look for ways we can optimise our website to improve conversions.Leading the entire social media strategy for Land of Rugs. This includes working with amazing micro-influencers on Instagram to promote our amazing range of rugs, and increase direct sales to the business through social media.Growing our already expansive email outreach list through the use of well optimised sign up forms on our website & designing emails with the end goal of increasing sales through this medium.



aci

• Egypt
• IT Services and IT Consulting

• Technical Sales (Steel Partitioning and Unirack)

  • Oct 2017 - Aug 2020

  During my time with Advanced Commercial Interior Limited, I worked primarily in two departments.My primary focus was to lead the company's sales of their technical storage systems including our world-leading Unirack storage system and industrial partitioning solutions. I was responsible for generating leads through mediums like LinkedIn and other networking sides, generating quotes for perspective clients, converting these quotes into new business for ACI and, very often, acting as a project manager for these projects.I was also tasked with working with Imaginaire, ACI's digital marketing partners, to develop and run the digital marketing strategy for ACI and their other websites. This involved designing, optimising and running link building campaigns, writing new content for the ACI blog and other websites, implementing website changes to improve their performance in the SERPs as well as tracking all this work and measuring its impact.



Imaginaire Digital - A Web Design & Digital Marketing Agency

• Digital Marketing Executive

  • Oct 2017 - Aug 2020

  During my time with Imaginaire Digital, I was tasked with managing the SEO and wider digital marketing strategies for Imaginaire themselves, and a number of their key clients. My day-to-day work included designing and running link building campaigns, content creation and outreach for that new content, on-page SEO improvements and minor website changes.I worked with an incredible team at Imaginaire, working side by side with the Managing Director to design new digital marketing strategies and campaigns and implement them within the business. I also worked alongside the wider digital marketing and web development team to ensure our works were aligned to benefit the client.



George Spencer Academy

• United Kingdom
• Primary and Secondary Education
• 1 - 100 Employee

• Web Development Apprentice

  • Mar 2017 - Oct 2017

  My second and final apprenticeship. I was able to gain some really valuable knowledge here which has boosted my career no end! I learned the concept of HTML and how to update and maintain websites using Wordpress and Joomla under the supervision of my line manager.I also took on the entire SEO strategy for the Trust's IT company, Advanced IT Services. Managing to bring their rankings for valuable keywords from Position 100 and Below to Pages 1-2. All without any sort of marketing budget to work with.



JDR Group

• United Kingdom
• Marketing Services
• 1 - 100 Employee

• Internet Marketing Apprentice

  • Aug 2015 - Jan 2017

  My first foray into the world of work at 16, in the industry I always wanted to be in. I was fortunate enough to get a vast array of experience in the world of SEO and digital marketing with a fantastic company. I was tasked with executing the digital marketing strategies planned by our talented team of account managers.This included executing link building campaigns, building authoritative directory links to aid clients in their local search results, producing infographics and writing blog posts for client websites.