Experience

Fishman Transducers

• Musicians
• 1 - 100 Employee

• Marketing Manager

  • Oct 2017 - Present

  Responsible for all aspects of marketing and communications, including: Product Marketing • Managed every element of our highest-level product campaigns • Crafted succinct marketing plans with clear KPIs for evaluation • Created and presented campaign briefs to the entire management team for clear interdepartmental communication • Incorporated new tools and resources into all campaigns, focusing on the changing landscape and the opportunities that new channels may present. • Successfully leveraged UGC and partnerships to achieve sales results above forecasts Graphic Design • Proficient in graphic design and layout utilizing Adobe Illustrator, Adobe InDesign, and Photoshop • Fabricated print and online graphical ads from inception to submission, independently • Skilled in the production of catalogs, all user guides, training materials, tutorials, graphics, posters, promotional giveaways Website and Social Media Management • Adept with KPI analysis and Search Engine Optimization • Responsible for content generation on all social platforms • Administered email newsletters (MailChimp) and corporate communications, including list management and opt-in strategies • Directly responsible for all website management with a knowledge of WordPress. Media Production • Proven experience in audio, video, and still photography • Knowledgeable with cameras, lighting, editing/post-production techniques, equipment, and editing software (Final Cut, Premiere Pro, After Effects, Lightroom, Photoshop, ProTools, Logic) • Responsible for every facet of video production from inception to release • United large teams of audio, editing, and graphics contractors to produce expedient marketing content • Manufactured in-house content, personally completing the entirety (videography, audio, editing, and graphics) when needed Trade Shows • Handled all components including booth design, staff coordination, travel, exhibit house logistics, and transportation logistics Show less



Self-Employed

• New England

• Performing Songwriter

  • Jan 2002 - Present

  • Steadily built a reputation as one of the Northeast's most compelling songwriters. • A fixture in the Boston Americana music scene with regular appearances at regional venues. • Latest release "Cold Sky"was produced by David "Goody" Goodrich. • Performed on bills with Ben Folds, Richie Havens, Dar Williams, Loudon Wainwright III, and others. Awards and achievements include: • 2013 Red Line Roots Favorite Local Rock 'n' Rollers. • 2008 Newport Folk Festival • 2008 Harpoon Best Unfiltered Band Finalist. • 2008 NERFA TriCentric Showcase. • 2007 Best Local Male Vocalist - Providence Phoenix Best Music Poll • 2007 Falcon Ridge Folk Festival. • 2005 RI Motif Best Male Vocalist and Best CD. • 2005 Winner Starbucks/Nemo Emerging Artist. Show less



Bourgeois Guitars

• United States
• Music
• 1 - 100 Employee

• Marketing Manager

  • Jun 2016 - Sep 2017

  • Independently responsible for all marketing decisions and budget implementation.• Negotiated with major publication partners for prudent and efficient yearly insertion orders.• Designed marketing campaigns for print and web utilizing the full Adobe Creative Cloud Suite.• Scheduled and facilitated NAMM and festival sponsorship with a focus on professional presence.• Daily management of CMS and SEO utilizing Google Analytics, WordPress, and other platforms.• Responsible for directly reporting marketing assistants. Show less

• Online Marketing Manager

  • May 2014 - Jun 2016

  • Advised on corporate branding within the musical instrument industry. • Designed and implemented a new process to quickly capture, edit, and publish high quality photos.• Implemented a new cloud-based database to quickly make photos and data available to dealers.• Consulted on content and channels for an effective social media marketing strategy.• Responsible for creating content and publishing for social media.• Designed and created national print campaigns and web advertisements in-house.• Produced, shot and edited videos for successful promotional online use.• Managed relationships with endorsed artists.• Worked with management team to develop new products and guitar collections.• Responsible for key dealer and customer relations. Show less



The Music Emporium

• Lexington, Massachusetts

• Sales Representative

  • Apr 2005 - Apr 2014

  • Used extensive product knowledge to advise and inform on $10K+ purchases. • Developed and maintained company website and mass-mailers. • Completely designed custom, print-ready advertisements from inception to publication. • Lead photographer of products for advertisement, designed, and maintained onsite studio. • Responsible for determining electronic product lines carried. • Ordered and maintained acoustic amplification products. • Planned and organized workshops with famous musicians. • Coordinated the lesson center with 100+ students and many teachers. Show less



Sovereign Bank

• East Providence, Rhode Island

• Consumer Lending Service Representative

  • Dec 2002 - Apr 2005

  • Serviced and reviewed credit applications in support of branch representatives and bank customers. • Developed specialized training programs for use by entire department. • Organized community and team building events as part a member of our department's spirit committee. • Received multiple awards for outstanding customer service. • Serviced and reviewed credit applications in support of branch representatives and bank customers. • Developed specialized training programs for use by entire department. • Organized community and team building events as part a member of our department's spirit committee. • Received multiple awards for outstanding customer service.



Guitar Outlet

• Syracuse, New York Area

• Sales Associate and Teacher

  • Aug 1998 - Feb 2001

  • Recommended instruments based on each customer's needs, experience resources and expectations. • Taught beginning guitar lessons to students of all ages, managing a roster of 21 students. • Responsible for basic instrument repair and maintenance. • Recommended instruments based on each customer's needs, experience resources and expectations. • Taught beginning guitar lessons to students of all ages, managing a roster of 21 students. • Responsible for basic instrument repair and maintenance.