Ryan Edwards

Head of Digital Marketing at Brand Hatchers
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Contact Information
us****@****om
(386) 825-5501
Location
Cardiff, Wales, United Kingdom, UK
Languages
  • English Native or bilingual proficiency
  • French Limited working proficiency
  • Welsh Elementary proficiency

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Bio

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Experience

    • United Kingdom
    • Manufacturing
    • 1 - 100 Employee
    • Head of Digital Marketing
      • Sep 2023 - Present

    • Digital Marketing and E-commerce Manager
      • Jan 2023 - Sep 2023

      My role at Brand Hatchers as Digital Marketing and E-commerce Manager sees me manage an exciting array of brands including a sour sweets confectionery brand, ‘Brain Blasterz’ and a beauty gifting brand, ‘Nurture by Nature’. The aim of my role is to lead our company’s online presence and sales growth across e-commerce and social media. My role sees me have a deep understanding of the e-commerce industry, specifically within Amazon where I am responsible for:• full-service seller central account management• sales forecasting and regularly analysing sales data to make informed decision on product pricing, inventory management and stock orders• listing creation • product and market research (using third party tools such as Helium10)• strategy and product auditing• ad and marketing campaign strategy and management• the list goes on!Within my role, I am also responsible for Social Media Management for the brand ‘Brain Blasterz’, including:• content planning across Facebook, Instagram and TikTok• paid advertising across Facebook, Instagram and TikTok• working with distributors across the UK, EU and UAE to create affect campaigns to promote in-store awareness.• Line Managing our in-house graphic designer (providing mentorship and guidance to help them reach their full potential) who creates our social and campaign creatives to develop and execute content to increase our online visibility, drive traffic and ultimately aim to generate sales online and in-store Show less

    • Digital Marketing Manager
      • Nov 2020 - Feb 2023

    • United Kingdom
    • Non-profit Organizations
    • 100 - 200 Employee
    • Arts Comms Support
      • Sep 2020 - Nov 2020

    • United Kingdom
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Marketing and Social Media Assistant
      • Jan 2018 - Oct 2020

    • Administrator
      • May 2016 - Dec 2017

    • United Kingdom
    • Events Services
    • 1 - 100 Employee
    • Brand Ambassador
      • Jan 2015 - Jan 2017

    • Background Artist
      • Jan 2011 - Jan 2017

      Working as a Background Artist has given me the opportunity to be on the other side of the camera. I find any experience I can get on a television production is beneficial towards my knowledge in television. My job often involves acting the background of scenes, following the direction of the Director. I've also had opportunities to be directed by the Director to do a specific action when required. Working as a Background Artist has given me the opportunity to be on the other side of the camera. I find any experience I can get on a television production is beneficial towards my knowledge in television. My job often involves acting the background of scenes, following the direction of the Director. I've also had opportunities to be directed by the Director to do a specific action when required.

    • United States
    • Software Development
    • 700 & Above Employee
    • Technician
      • Sep 2015 - Dec 2015

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Experiential Marketing
      • Sep 2011 - Apr 2015

      Since the age of 17, i've worked in the promotional and marketing industry. Whilst working in this industry I have developed my skills in the promotion and marketing of products, working with well established marketing companies and the public. Since the age of 17, i've worked in the promotional and marketing industry. Whilst working in this industry I have developed my skills in the promotion and marketing of products, working with well established marketing companies and the public.

    • United Kingdom
    • Media Production
    • 100 - 200 Employee
    • Logger
      • Nov 2014 - Dec 2014

      During my time with TwoFour I worked as a logger on Channel 4's 'Educating Cardiff'. During my time with TwoFour I worked as a logger on Channel 4's 'Educating Cardiff'.

    • United Kingdom
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Crew
      • Sep 2013 - Jun 2014

      For the Community Channel I was asked to help create a Welsh special episode of the series 'Brilliant Britain'. This involved me taking on multiple roles varying from Director, Producer, Editor, Camera Operator, Sound and Researcher. For the Community Channel I was asked to help create a Welsh special episode of the series 'Brilliant Britain'. This involved me taking on multiple roles varying from Director, Producer, Editor, Camera Operator, Sound and Researcher.

  • Design Factor
    • Cardiff, United Kingdom
    • Graphic Designer
      • Oct 2013 - Dec 2013

      Created posters and business cards using Adobe Photoshop to promote the Design Factor's Pinkspiration campaign. Created posters and business cards using Adobe Photoshop to promote the Design Factor's Pinkspiration campaign.

    • Television Director
      • Sep 2012 - Jun 2013

      During my second year at university, my TV & Light Entertainment involved creating a 20 minute live entertainment TV show. I took up the role of Director, as I enjoy the visual side of TV production. I felt that I thoroughly incorporated myself in the role and carried it out very well. My role involved creating shot lists (and constantly updating them), deciding on where i'd like the set in regards to how it looked on camera and where the lighting was placed, constantly discussing possible changes and updating scripts with the producer. Whilst the live show took place, I constantly relayed information to the camera operators and crew in the studio, as well as the vision mixer and gallery team. I enjoyed the role of Director, and I hope to further myself in the visual side of the TV production industry. Show less

  • Exposure TV
    • Cardiff, United Kingdom
    • Camera Operator
      • Mar 2013 - May 2013

      During my second year at the University of South Wales, I helped out with Exposure TV, a third year television programme which runs over two weeks. During this I assisted by camera operating in the television studio for a few of the shows. During my second year at the University of South Wales, I helped out with Exposure TV, a third year television programme which runs over two weeks. During this I assisted by camera operating in the television studio for a few of the shows.

    • United Kingdom
    • Broadcast Media Production and Distribution
    • 100 - 200 Employee
    • Runner
      • Nov 2012 - Feb 2013

      During the 2013 Britain's Got Talent auditions, I worked as a runner for the November 2012 Cull Auditions and the February 2013 Judge's auditions. During my time working there, I took on task such as crowd management, registration, taking acts to and from the audition room and logging for the cameras. I also had the opportunity of doing some camera work in one the producer audition rooms. This involved filming the auditions on a z5 sony camcorder whilst logging at the same time. During the 2013 Britain's Got Talent auditions, I worked as a runner for the November 2012 Cull Auditions and the February 2013 Judge's auditions. During my time working there, I took on task such as crowd management, registration, taking acts to and from the audition room and logging for the cameras. I also had the opportunity of doing some camera work in one the producer audition rooms. This involved filming the auditions on a z5 sony camcorder whilst logging at the same time.

    • United Kingdom
    • Retail
    • 700 & Above Employee
    • Sales Consultant
      • Jun 2010 - Feb 2011

      Sales Consultant for Next Retail. My role included assisting customers, till work and stock replenishment. Sales Consultant for Next Retail. My role included assisting customers, till work and stock replenishment.

Education

  • The University of South Wales
    BA Hons Media Production, Broadcast
    2011 - 2014
  • Cwmcarn High School Sixth Form
    A LEVEL
    2009 - 2011
  • Cwmcarn High School
    GCSE
    2004 - 2009

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