Experience

Bullseye Sellers Marketplace Agency

• United States
• Advertising Services
• 1 - 100 Employee

• VP External Advertising

  • Aug 2020 - Present

  As the Head of the Off-Amazon Marketing Team at Bullseye Sellers, I spearhead a group of highly skilled marketing specialists dedicated to empowering Amazon Sellers in expanding their brand presence beyond the Amazon platform. Our focus is on developing in-house strategies that drive remarkable growth for our clients. Key Achievements and Responsibilities: Lead a dynamic team of marketing specialists, fostering a collaborative environment and guiding them to deliver exceptional results for our clients. Develop and implement innovative strategies that capitalize on off-Amazon channels, including Amazon attribution management, Google Direct-to-Consumer (DTC) PPC, Meta Suite marketing, and Influencer Marketing. Collaborate closely with Amazon Sellers to understand their unique needs and goals, translating them into actionable marketing initiatives that drive brand visibility and revenue growth. Partnered with Ampd as the premier partner, leveraging their cutting-edge solutions to enhance our clients' marketing endeavors. Drive success by consistently exceeding client expectations, resulting in increased client retention rates and enhanced brand reputation. Stay at the forefront of industry trends and best practices, ensuring our strategies remain ahead of the curve and consistently deliver outstanding results. By combining my deep expertise in Amazon attribution management, Google DTC PPC, Meta Suite marketing, and Influencer Marketing, I'm able to guide our team in achieving exceptional outcomes for our clients. Our unwavering commitment to innovation and excellence has solidified our reputation as leaders in the field of off-Amazon marketing. Show less



Analuxe Lead Engine

• Global

• Chief Marketing Officer

  • Jan 2019 - Jan 2020

  Former Founder & CEO at Analuxe Lead Engine At Analuxe Lead Engine, I led a results-driven marketing agency specializing in precision-targeted digital campaigns. Our approach encompassed a deep analysis of our clients' businesses from the ground up. By gaining a comprehensive understanding of their unique strengths and objectives, we ensured the precise alignment of messaging to attract and convert new customers effectively. Our primary focus rested on harnessing the power of Facebook, Instagram, and Google as strategic paid channel partners. We constructed complete sales funnels, guiding prospects from initial cold audience engagement through strategic warming campaigns, culminating in impactful sales and lead generation. In addition to crafting engaging paid campaigns, we orchestrated end-to-end solutions that encompassed email campaigns, sophisticated automation workflows, and compelling blog/article generation. This holistic approach seamlessly integrated with our clients' existing sales channels, amplifying their reach and engagement. Our success was benchmarked by one key metric: the growth of our clients' gross income. We took immense pride in our ability to not only drive traffic but to also significantly enhance our clients' bottom line. This commitment to tangible results was at the heart of everything we did at Analuxe Lead Engine. As I embark on new ventures, the insights gained from leading Analuxe continue to fuel my passion for strategic marketing and achieving measurable success. Show less



Rock Solid development

• Cape Town Area, South Africa

• CEO

  • Jan 2013 - Jan 2019

  With a passion for both property development and strategic marketing, I have spent over 7 dynamic years at the helm of a thriving property development company. During my tenure, I played a pivotal role in transforming the Blouberg area by spearheading the development of an impressive portfolio, encompassing over 80 thoughtfully crafted houses. As the property market evolved, so did my journey. Recognizing the shifting landscape, I adeptly transitioned into the realm of marketing, leveraging my existing expertise. What began as a personal endeavor soon grew into a vibrant sideline venture. I took pleasure in guiding friends and colleagues through the intricacies of the online marketing world, drawing from my successful strategies employed within my property development venture. With a solid foundation in property development, I ventured into strategic marketing, seamlessly integrating both domains to create a unique approach. My experience in developing a significant part of the Blouberg area has endowed me with insights that extend beyond the confines of a traditional marketer's toolkit. I understand the art of constructing not only houses but also compelling narratives that resonate with target audiences. As I continue to navigate the ever-evolving landscape of entrepreneurship and marketing, I remain steadfast in my commitment to excellence, innovation, and holistic growth. My journey is a testament to the power of adaptability and the seamless convergence of seemingly disparate worlds. Show less



Realty 24

• Cape Town Area, South Africa

• Sales Agent

  • Aug 2011 - Dec 2012

  Sales Leader | Realty-24 I embarked on a transformative journey as the head of a dynamic sales division at Realty-24, spearheading its expansion into new territories and achieving remarkable sales milestones that surpassed targets. My innate strength in sales, honed over years of dedicated work, was a driving force behind my accomplishments in this role. Key Contributions: Pioneered the establishment of a new sales division within Realty-24, orchestrating strategic growth initiatives that led to successful market expansion. Displayed a remarkable proficiency in sales, consistently ranking as the top performer in my area. This achievement underscored my ability to connect with clients, identify their needs, and deliver tailored solutions. Seized the opportunity to delve deeper into the real estate landscape, becoming captivated by property development. This newfound interest was a catalyst for my transition to a fulfilling role in property development. My tenure at Realty-24 was marked by a commitment to excellence in sales and a penchant for driving outcomes that exceeded expectations. This foundation propelled me to explore the world of property development, as I continued to harness my sales expertise to embark on a new chapter. Show less



KPWT Magazine

• Cape Town Area, South Africa

• Publisher, Editor, Advertising Sales, Marketing Manager

  • Jan 2006 - Feb 2007

  Founder & Editor-in-Chief | Kiteboarding World Tour Magazine As the visionary behind the Kiteboarding World Tour Magazine, I spearheaded its inception and led its remarkable journey. This publication, which became the official voice of the Kiteboarding World Tour, was launched in France and went on to captivate a global audience across 60 countries and in 60 languages. Key Highlights: Orchestrated the successful launch and management of the Kiteboarding World Tour Magazine, positioning it as the authoritative source within the global kiteboarding community. Oversaw end-to-end operations, from conceptualization to distribution, ensuring the magazine's seamless delivery to an international readership. Delivered a captivating multimedia experience by bundling each issue with a complimentary DVD that featured elite kiteboarding talents in action, set against the backdrop of exotic locales worldwide. Masterminded the coordination of intricate photo shoots, meticulously crafted editing processes, and the strategic storyboarding of each issue, resulting in visually stunning and engaging content. Tackled the logistical complexities of international distribution, skillfully navigating diverse sales barriers and pricing strategies specific to each country to ensure cost competitiveness. Steered the advertising sales efforts, nurturing relationships with international head offices of prominent Kiteboarding Industry brands, thereby securing valued partnerships and sustaining revenue streams. My tenure at the helm of the Kiteboarding World Tour Magazine not only showcased my entrepreneurial spirit but also showcased my prowess in content creation, global distribution, and B2B relationship management within a dynamic industry landscape. The magazine not only celebrated the thrill of kiteboarding but also forged lasting connections across continents, marking an enduring legacy in the world of extreme sports publishing. Show less



Gust Kiteboarding Magazine

• Cape Town Area, South Africa

• Publisher, Editor, Ad Sales, Marketing Manager

  • Jan 2005 - Aug 2006

  Founder & Publisher | South African Kiteboarding Magazine As the driving force behind the establishment of the South African Kiteboarding Magazine, I assumed a multifaceted role as Publisher, Editor, Ad Sales, and Marketing Manager. This endeavor marked the inception of a thriving company that not only gained traction but also exemplified my capabilities as a visionary entrepreneur. Key Achievements: Spearheaded the creation and launch of the official South African Kiteboarding Magazine, positioning it as a prominent voice within the kiteboarding community. Seamlessly juggled diverse responsibilities, including editorial direction, strategic marketing, and ad sales management, underscoring my comprehensive skill set and dedication to business success. Successfully curated compelling storyboards, directed the editing process, and meticulously planned each issue, ensuring the magazine consistently delivered engaging and relevant content. Orchestrated the end-to-end publishing process, from ideation to distribution, reflecting my expertise in overseeing intricate logistical operations. Drove revenue growth through effective advertising sales strategies, fostering partnerships with key stakeholders within the kiteboarding industry. Managed a talented graphic design professional who contributed to the magazine's visual appeal, enhancing its overall impact. My tenure with the South African Kiteboarding Magazine marked an entrepreneurial milestone, underscoring my proficiency in editorial excellence, strategic marketing, and team leadership. This venture's triumph paved the way for the next phase of my journey, where I expanded my horizons to publish an international magazine, further solidifying my commitment to impactful publishing ventures. Show less