Experience

All Hours Plumbing , Heating & Air
• United States
• Construction
• 1 - 100 Employee
• Marketing Director

  • Mar 2023 - Present


Wit Digital

• India
• Broadcast Media Production and Distribution

• Director of Client Strategy

  • Jan 2021 - Feb 2023

• Client Strategist

  • Jul 2019 - Jan 2021

  - Played a founding role in the development of Wit's Customer Experience (CX) department- Performed Quarterly ROI/ROAS Models for Omni-Channel Partners and made strategic marketing recommendations based on these models- Researched and implemented Wit's In-House Programmatic advertising platform- Managed ~10 Programmatic Media Campaigns - 750K - 1MM Impressions Per Month- Educated white-glove partners on path-to-purchase marketing and the role both digital and traditional advertising plays within that path- Collaborated with other vendors that supported our partners to maintain marketing strategy and consistency- Managed 20 - 50 Single-Platform & Omni-Channel Accounts- Trained Account Managers on CX Best Practices and provided candid feedback when appropriate

• SEO Specialist

  • Oct 2018 - Jul 2019

  - Introduced and built an entirely new, custom SEO Audit and Strategy Formulation process within 12 months - Developed and Implemented Custom SEO Strategies for up to 20 Accounts - From Content Strategy to Backlink Acquisition projects- Maintained and surpassed internal SEO KPI standards



AdCellerant

• United States
• Advertising Services
• 100 - 200 Employee

• Channel Sales Manager

  • Sep 2017 - Jul 2018

  - Grew SEO Sales in new and established white-label partnerships by 160% from October 2017 to April 2018 - Trained white-label partners on all SEO best practices - Onsite/Offsite, Keyword Research and Content - Utilized SEO Analytical tools to gauge campaign success - Google Analytics, Ahrefs, SEMRush - Made and executed recommendations on how to improve the SEO Channel – Sales to Retention - Worked with a team of 3 Account Managers to identify business growth opportunities within their established account lists, and to act as SEO experts



The E.W. Scripps Company

• United States
• Media Production
• 700 & Above Employee

• Digital Strategist

  • Jul 2016 - Sep 2017

  - Supported and oversaw digital media sales strategies for a team of 15 broadcast sellers - Developed and executed robust digital training based off digital acumen of the sales force - Utilized campaign tracking tools to determine success of our campaigns and make optimizations - Achieved and maintained 200+% attainment of my personal sales goals QoQ - Reached and upheld 140+% attainment of my team sales goals QoQ - Supported and oversaw digital media sales strategies for a team of 15 broadcast sellers - Developed and executed robust digital training based off digital acumen of the sales force - Utilized campaign tracking tools to determine success of our campaigns and make optimizations - Achieved and maintained 200+% attainment of my personal sales goals QoQ - Reached and upheld 140+% attainment of my team sales goals QoQ



AdTaxi Networks

• Digital Media Specialist

  • Aug 2014 - Jul 2016

  - Worked alongside four multi-media sales reps at the Denver Post as a Digital Strategist - Developed and executed multi-medium, programmatic, digital advertising campaigns - Became versed in all digital products - Digital Display, Pre-roll, Social Media, Email, SEM, and SEO - Increased digital revenue penetration from 58% in 2015 to an average of 69% in 2016 - Took our digital account penetration from 74% in 2015 to 95% in 2016 (rolling trend) - Worked alongside four multi-media sales reps at the Denver Post as a Digital Strategist - Developed and executed multi-medium, programmatic, digital advertising campaigns - Became versed in all digital products - Digital Display, Pre-roll, Social Media, Email, SEM, and SEO - Increased digital revenue penetration from 58% in 2015 to an average of 69% in 2016 - Took our digital account penetration from 74% in 2015 to 95% in 2016 (rolling trend)



University of Colorado Denver

• United States
• Higher Education
• 700 & Above Employee

• Advertising & Business Manager - The Advocate Newspaper

  • Aug 2013 - May 2014

  I was UCD's Advertising Manager responsible for selling print advertising in our campus's student newspaper. I was UCD's Advertising Manager responsible for selling print advertising in our campus's student newspaper.



Voice Media Group

• United States
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Digital Account Executive

  • 2014 - 2014

  Worked as an Account Executive focusing primarily on SEO. Worked as an Account Executive focusing primarily on SEO.


Synergy Telecommunications, Inc.
• Telecommunications
• 1 - 100 Employee
• Marketing Manager, Intern

  • Apr 2013 - Aug 2013


Vail Resorts

• United States
• Hospitality
• 700 & Above Employee

• Ski Sales

  • Jul 2010 - May 2013

  Assessed customer skiing ability and made educated suggestions based on the information given to me. Evaluated customers' ski boot needs based on individual foot anatomy. Assessed customer skiing ability and made educated suggestions based on the information given to me. Evaluated customers' ski boot needs based on individual foot anatomy.



Charter Sports

• Sporting Goods Manufacturing

• Manager

  • Oct 2007 - Aug 2010

  Established and maintained happy customer experiences and relations. Trained employees on ski shop etiquette. Increased store profitability and ensured the store's goals were exceeded. Set a fun environment and encouraged employees to ski or ride. Established and maintained happy customer experiences and relations. Trained employees on ski shop etiquette. Increased store profitability and ensured the store's goals were exceeded. Set a fun environment and encouraged employees to ski or ride.