Director, Media Operations

• Jul 2021 - Present

- Member of the Leadership Team- Technology and Process Implementation- Client Strategy Team Leadership- Account Director on Key Accounts - Media Performance and Training- Hiring

Supervisor, Client Strategy

• Dec 2019 - Jul 2021

- Client facing role which includes frequent presentations, strategy, research, problem solving and pitching new business- Leading planning and research- Managing a team of marketing managers and coordinators- SME in digital and social paid campaigns

Senior Manager, Client Strategy

• Mar 2019 - Dec 2019

- Leading clients research and strategy, advising on budget, messaging and channels to meet their marketing and business goals- Management of campaigns and strategy for key accounts including Royale, Cavendish Farms, Grant Thornton, Trailer Park Boys, Canadian Museum of Immigration at Pier 21, Divert Nova Scotia, Stewart McKelvey Law, NB Power, NS Power, Marine Atlantic Ferries, Newcastle Hotels and Atlantic Canadian Agreement on Tourism (to name a few)- Media strategy, planning, buying and execution across all channels: Paid Social Media, Google Ads, SEM, Online Display/Video, YouTube, Audio, Content, Influencer, OOH and Print Show less

Manager, Client Strategy

• Apr 2017 - Mar 2019

Co-Owner

• Aug 2015 - Mar 2019

- Serviced over 300 events after acquiring the business: corporate, conferences, student events, fundraisers, weddings, parties, tourism, trade shows - Managed day-to-day operations and bookings - Personally executed events, ensuring an exceptional client experience - Retained and grew key accounts for 3+ years before selling the business for a profit in 2019 - Made sales calls and pursued business development opportunities - Created and delivered upon social media, marketing and advertising plans Show less

Advertising Account Representative

• Aug 2013 - May 2016

- Cultivated and maintained relationships with over 175 tourism clients - Drove print and digital advertising sales for Tourism PEI, Welcome PEI, Charlottetown/Moncton Airports and Charlottetown Cruise Port - Grew Welcome PEI tourism social media engagement and website visits. Coordinated search engine optimization, social media and website reporting for clients. - Ran contests and events for the Charlottetown Airport - Planned and executed the Atlantic Convenience Store Day in 2014 and 2015 expanding the event from 9 stores to 49, from 10 participating community leaders to over 100 and raising over $100,000 for the Children's Wish Foundation. This is now a National event. Show less

Retail Sales

• May 2005 - Aug 2008

Selling cookware and kitchen supplies for our family business at the busy waterfront location Selling cookware and kitchen supplies for our family business at the busy waterfront location