Ryan Bucki, MBA
Founder, President & CEO at FIt Butters- Claim this Profile
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English Native or bilingual proficiency
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Spanish Elementary proficiency
Topline Score
Bio
Justin Engel
Ryan, and the rest of the Fitness Informant team, provided incredible value to our marketing and promotional efforts at Core Nutritionals. Ryan approaches his clients with enthusiasm, professionalism and dedication that shows through in the work he and his team does on a monthly basis. Even while under contract, the Fitness Informant team approaches every brand and product objectively, providing a trustworthy source of industry news that's well-received by clients, consumers and the industry alike.
Quirt McDonald
Attention to detail , and focus , are his strongest assets
Justin Engel
Ryan, and the rest of the Fitness Informant team, provided incredible value to our marketing and promotional efforts at Core Nutritionals. Ryan approaches his clients with enthusiasm, professionalism and dedication that shows through in the work he and his team does on a monthly basis. Even while under contract, the Fitness Informant team approaches every brand and product objectively, providing a trustworthy source of industry news that's well-received by clients, consumers and the industry alike.
Quirt McDonald
Attention to detail , and focus , are his strongest assets
Justin Engel
Ryan, and the rest of the Fitness Informant team, provided incredible value to our marketing and promotional efforts at Core Nutritionals. Ryan approaches his clients with enthusiasm, professionalism and dedication that shows through in the work he and his team does on a monthly basis. Even while under contract, the Fitness Informant team approaches every brand and product objectively, providing a trustworthy source of industry news that's well-received by clients, consumers and the industry alike.
Quirt McDonald
Attention to detail , and focus , are his strongest assets
Justin Engel
Ryan, and the rest of the Fitness Informant team, provided incredible value to our marketing and promotional efforts at Core Nutritionals. Ryan approaches his clients with enthusiasm, professionalism and dedication that shows through in the work he and his team does on a monthly basis. Even while under contract, the Fitness Informant team approaches every brand and product objectively, providing a trustworthy source of industry news that's well-received by clients, consumers and the industry alike.
Quirt McDonald
Attention to detail , and focus , are his strongest assets
Credentials
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ISSA CFT Certified Personal Trainer
(ISSA) International Sports Sciences AssociationJan, 2018- Nov, 2024 -
Adwords Certification
GoogleOct, 2015- Nov, 2024
Experience
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FIt Butters
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United States
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Food and Beverage Services
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1 - 100 Employee
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Founder, President & CEO
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Apr 2020 - Present
Manage day-to-day business, finance and operations for FIt Butters including product R&D, innovation, development, marketing, web design, order fulfillment, vendor contracts and relationships. Manage day-to-day business, finance and operations for FIt Butters including product R&D, innovation, development, marketing, web design, order fulfillment, vendor contracts and relationships.
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Fitness Informant
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Health, Wellness & Fitness
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1 - 100 Employee
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Founder & CEO
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Oct 2016 - Present
Create business strategy & vision; develop & implement market execution plan; establish & achieve KPIs; collaborate with brands on media strategy implemention & execution; produce video, audio & written content across multiple marketing channels & update and maintain brand website. Create business strategy & vision; develop & implement market execution plan; establish & achieve KPIs; collaborate with brands on media strategy implemention & execution; produce video, audio & written content across multiple marketing channels & update and maintain brand website.
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General Mills
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United States
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Manufacturing
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700 & Above Employee
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Associate Marketing Manager
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Feb 2018 - Mar 2019
• Managed P&L for Cascadian Farm Snacks business • Created product innovation strategies across the entire Cascadian Farm brand which includes Cereal, Snacks and Frozen (category expansion) to develop a 12Q pipeline • Led product renovation which led to positive dollar volume growth on brand for first time in over 3 years • Launched 9 new product innovations and 2 product renovations • Developed e-commerce product and positioning strategies with a focus on Omni Channel, Amazon, Kroger, Walmart, Instacart, Shipt and PeaPod to increase velocity on the entire Cascadian Farm brand • Managed a $1mil package re-design for the entire Cascadian Farm portfolio • Analyzed data sets for forecasting, demand planning, volume assumptions and business performance (Nielsen) • Developed annual plans for Cascadian Farm across all categories that roll up to General Mills and NYSE • Collaborated with cross functional team members (30+) to advance product execution and release targets and strategies Show less
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All American Hearing
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United States
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Hospitals and Health Care
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1 - 100 Employee
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Digital Marketing Specialist, National Media Buyer & CRM Project Lead
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Dec 2014 - Feb 2018
• Created and executed lean marketing strategies which increased online sales from $2.6 million in 2015 to $10.4 million in 2017 • Managed an online marketing budget of $4 million across 300 retail locations • Developed industry-first ROI benchmark metrics report for hearing aid industry used by 50 different employees • Managed Microsoft Dynamics CRM team that was responsible for creating over 50 reports, 25 email automation campaigns and important marketing metrics (ROI) • Developed and implemented a $600,000 marketing budget and strategy, both traditional and digital channels, for 19 retail locations • Collaborated with 300 retail offices on local promotional strategies • Participated in re-branding initiative to reduce our brands from 69 to 1 • Executed $500,000 in local media buys in 25 different markets while negotiating a savings of $80,000 • Maintained over 300 PPC campaigns and 20 different ad groups in both Google and Bing to successful drive down cost per appointment to an all-time company low • Managed 285 Facebook pages and ad campaigns resulting in $3 million in sales for 2017 Show less
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SupplementWarehouse.com
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Wellness and Fitness Services
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1 - 100 Employee
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eMarketing Specialist
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Jun 2014 - Nov 2014
• Managed Google AdWords and Google Shopping advertising strategies for over 10,000 SKUs • Developed and deployed bi-weekly email campaigns to over 250,000 subscribers • Maintained a SQL server and Magento database containing over 20,000 SKUs • Managed Google AdWords and Google Shopping advertising strategies for over 10,000 SKUs • Developed and deployed bi-weekly email campaigns to over 250,000 subscribers • Maintained a SQL server and Magento database containing over 20,000 SKUs
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Progressive Insurance
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United States
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Insurance
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700 & Above Employee
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Complexity Representative
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May 2011 - May 2014
• Negotiated and settled more than 200 injury claims per year at optimal amounts • Coordinated with cross-functional teams to resolve multiple facet auto claims • Negotiated and settled more than 200 injury claims per year at optimal amounts • Coordinated with cross-functional teams to resolve multiple facet auto claims
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University of Wisconsin-Eau Claire
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United States
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Higher Education
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700 & Above Employee
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Marketing and Sales Director
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Oct 2009 - May 2011
• Managed and created the advertising efforts which included print, digital, out of home, TV, radio, direct mail and social media • Developed the outside sales efforts to increase corporate revenue to a company record of $117,000 in 2010 • Executed 4 trade shows per year which included selling booth space, sponsorship opportunities, tickets and managing the entire advertising process resulting in a net gain of over $75,000 • Managed and created the advertising efforts which included print, digital, out of home, TV, radio, direct mail and social media • Developed the outside sales efforts to increase corporate revenue to a company record of $117,000 in 2010 • Executed 4 trade shows per year which included selling booth space, sponsorship opportunities, tickets and managing the entire advertising process resulting in a net gain of over $75,000
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Wells Fargo
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United States
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Financial Services
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700 & Above Employee
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Credit Manager
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Jun 2009 - Oct 2009
- Reviewed current financial situations for consumers and developed and sold products to increase their financial stability and credit rating - Increased company revenue through issuance of auto and refinance loans - Collaborated on cross functional teams to offer a portfolio of solutions to consumers - Reviewed current financial situations for consumers and developed and sold products to increase their financial stability and credit rating - Increased company revenue through issuance of auto and refinance loans - Collaborated on cross functional teams to offer a portfolio of solutions to consumers
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Education
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2010 - 2014
University of Minnesota - Carlson School of Management
Master of Business Administration (M.B.A.), Marketing; Business Administration -
2005 - 2009
University of Wisconsin-Eau Claire
Bachelor's Degree, Professional Selling
Community
