Digital Marketing Manager

• Sep 2020 - Present

Editor

• 2013 - Present

Prepare a one-hour show for radio syndication and podcast subscribers weekly from raw audio, and curate bonus content for donors to encourage ongoing revenue.Oversaw and managed the technical aspects of the show’s older format. Worked equipment in-studio and remotely to ensure smooth live performance via livestream and live on the radio.I've been a part of the show from the very beginning, when podcasting was still new. It's an hour-long look at what's new and exciting in science: or older but still interesting. We seek to present these topics to a general audience through usually two long-form interviews per week.

Account Manager

• Jan 2020 - Sep 2020

I manage accounts for high value clients looking to grow their businesses through marketing and sales automation and enablement. This involves:-Creation, management, and optimization of marketing campaigns-Development of effective growth-focused sales and marketing strategy-Management of team and tasks to ensure project's are completed on-time as specified

Senior Content Writer

• Mar 2019 - Jan 2020

As the lead writer at the agency, I produced content, written, visual, and technical, to make marketing campaigns effective.-Blogs, web pages, marketing and sales emails, case studies, social media, and anything else required to enhance SEO and bolster reader confidence-Used multiple CMS platforms and directly designed pages to fit my own content-Created infographics and other graphic design supplemental materials to complement content and make it more digestible

Technical Content Writer

• Mar 2018 - Feb 2019

I write blogs, social media, landing pages, and whatever else involves words.

Client Service and Marketing Coordinator

• Dec 2014 - Mar 2018

Spearheaded marketing efforts focused on acquiring new clients. Planned, executed, and evaluated performance of digital marketing campaigns, using Google AdWords, Facebook, email marketing, and other avenues.Managed the website content, as well as prepared a redesign more suited to modern browsing habits. Integrated website structure with marketing campaigns to maximise analytics potential.Using project management techniques, successfully prepared, rolled out, and supported a reader survey for 100+ newspapers while including input from a large number of stakeholders, allowing newspapers a greater degree of insight into how their readers engage with their product.Directly dealt with clients wishing to book advertising throughout Alberta print media, assisting with knowledge of the industry and demographic data when appropriate, and ensured their material will print with no issues.

Freelance Journalist

• Mar 2013 - Apr 2017

I occasionally do some freelance journalism work, as and when I have the time to do so. This is probably on hold for the future, but my work generally appeared in Vue Weekly. I occasionally do some freelance journalism work, as and when I have the time to do so. This is probably on hold for the future, but my work generally appeared in Vue Weekly.

Business Manager

• May 2013 - Oct 2014

Sole management of all financial operations, including bookkeeping, invoicing, and accounts payable and receivable, to keep society financially successful.Took initiative on long-term viability of society by developing and executing a plan to transition to a digital-first product in response to modern reader habits.Achieved partnerships with campus and community organisations, allowing mutual benefits to flourish, including building an ongoing student-focused free movie series at Metro Cinema and acquiring priority placement for society at outreach events.Above all, got a newspaper printed and on the stands every week. Duties generally equivalent to that of Publisher.Since I was Publisher in title in my previous position, and Publisher in practice in this role: yep.

Editor-in-Chief & Publisher

• May 2012 - Apr 2013

Edited entire newspaper and website. Trusted as the last pair of eyes on 24+ pages on a weekly basis, articles and multimedia productions on a daily basis. Ensured grammatical and factual accuracy, maintaining and growing readership and respectability during my tenure.To ensure that readership growth was a result of accurate data, took steps to improve and verify readership measurement. Improved online reporting by applying new Google Analytics metrics, print reporting by personally delivering and counting leftover papers periodically. Reported all numbers to the board of directors for approval.In accordance with society bylaws and policies, professionally dealt with any reader and community complaints while adhering to high journalistic standards.Oversaw establishment of a new multimedia initiative, working to blend new content with the newspaper’s brand while innovating and reaching new audiences with videos and podcasts.Led a staff of 12. Motivated and enabled each team member to achieve their full potential and goals for the year, and resolved conflicts by listening to grievances and working with both parties to achieve mutually acceptable solutions.

Opinion Editor

• May 2011 - Apr 2012

Wrote for, edited, laid out, and engaged volunteers of The Gateway's opinion section, a key draw for readers, to encourage an open, relevant place for students to engage with each others ideas in the public sphere. Pioneered the section's first multimedia project by launching a weekly podcast.The job involved keeping my own form in top-shape, while extending a hand to my volunteers and, helping them improve. Managed a content schedule to ensure a full, well-rounded and well-written section each week.Laid out the newspaper section in InDesign, achieving competency in the program while maintaining attractive design.