Director of E-commerce, D2C

• Oct 2022 - Present

Web Marketing Manager

• Sep 2015 - Jun 2023

• Develop online acquisition strategies for several eCommerce brands, while balancing the messaging and needs of both B2C and B2B customers. • Manage a team covering content creation, SEO, PPC advertising, web development, merchandising, and PR campaigns. • Manage the product launch process, creating content road maps defining brand messaging, channel strategy, and web merchandising.• Work with IT and web developers to translate business requirements to technical requirements• Coordinate with designers, developers and project stakeholders for the implementation of bug fixes, improvements and new features for our websites• Manage Daily/Weekly/Monthly KPI reporting and present to stakeholders Show less

Web Marketing Supervisor

• Oct 2014 - Sep 2015

Brewster Home Fashions is the most fashion forward resource for wall décor, encompassing the ultimate breadth of appealing designs. This 5th generation family business has achieved global recognition as an industry leader in fine wallpaper. With sophisticated designers, and offices on three continents, we are renowned for producing fresh and original wallcovering for worldwide distribution to both residential and commercial markets. We travel the globe interpreting design and color trends in order to bring products to the marketplace that are innovative and inspiring, from eco-chic grasscloth, to boutique styled beauties, traditional looks, and modern designs.•Analyze data in Google Analytics to create customer segmentation and deliver data-driven insights on how to improve user experience. •Manage online advertising campaigns and implement tested strategies and techniques for improvements. Mastered platforms in Google Adwords , Bing and Yahoo, Amazon, Faceboook etc...•Manage day to day web operations and e-commerce management system (Znode Multifront).•Maintain several websites including eCommerce-based and Brand-based. •Design new CSS and HTML layouts to improve user experience. Implement JQuery and other technologies to improve user engagement. •Design Email marketing campaigns that deliver results.•Develop new SEO strategies to improve SERP ranking. Deliver monthly reports on SEO performance utilizing data from third party providers (MOZ). •Develop creative and functional ideas on ways to improve end-user experience and digital brand awareness.•Maintain the relational database, executing queries in SQL Server Management Studio. Show less

Web Marketing Associate

• May 2014 - Oct 2014

Brewster Home Fashions is the most fashion forward resource for wall décor, encompassing the ultimate breadth of appealing designs. This 5th generation family business has achieved global recognition as an industry leader in fine wallpaper. With sophisticated designers, and offices on three continents, we are renowned for producing fresh and original wallcovering for worldwide distribution to both residential and commercial markets. We travel the globe interpreting design and color trends in order to bring products to the marketplace that are innovative and inspiring, from eco-chic grasscloth, to boutique styled beauties, traditional looks, and modern designs.•Maintain multiple websites, and manage new products and content•Use various analytics data to identify potential methods of improving website performance•Develop creative and functional ideas on ways to improve end-user experience•Create and Optimize various advertising campaigns to improve ROI•Work closely with teams in charge of creative content, product data, and development Show less

Web Marketing Assistant

• Apr 2013 - May 2014

Great American Art has more than 35 years of experience as an art seller, consultant, designer and manufacturer, and has taught the world how to harness the personal and transformational power of art in unique ways. Their business process is a two-way street. They listen. They collaborate. They custom design. They facilitate consensus. • Researched various topics such as Healthcare, Art therapy, and interior design for content creation. • Assist in modifying and simplifying content received from Product Managers in order to create marketing collateral such as product videos and web/email campaigns. • Write advertising copy for use by publication, broadcast or internet media to promote the sale of goods and services. • Vary language and tone of messages based on product and medium. • Consult with sales, media and marketing representatives to obtain information on product or service and discuss style and length of advertising copy. • Edit or rewrite existing copy as necessary, and submit copy for approval by supervisor. • Manage company blog. • Work with the Marketing Manager to create and manage social media calendar for content uploads and marketing campaigns • Created and edited video content using Adobe Premiere. • Designed and presented the selected wire-frame for the company’s new homepage. Show less

Assistant Manager

• May 2012 - Apr 2013

-Aided the Director of Maintenance with formulating and organizing flow charts of inventory and on the field unit inspections. -Worked closely with maintenance personnel to assure customer satisfaction. -Prepared and organized work-orders for the company personal to complete on a daily basis. -Occasionally aided real-estate agents with organizing apartment showings. -Aided the Director of Maintenance with formulating and organizing flow charts of inventory and on the field unit inspections. -Worked closely with maintenance personnel to assure customer satisfaction. -Prepared and organized work-orders for the company personal to complete on a daily basis. -Occasionally aided real-estate agents with organizing apartment showings.