Experience

Sosemo

• United States
• Advertising Services
• 1 - 100 Employee

• SEO Manager

  • Oct 2022 - Present



HEISMAN TROPHY TRUST

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Heisman Team Member and Volunteer

  • Dec 2017 - Present



Automotive Advertising Group

• Director Of Operations

  • May 2021 - Oct 2022

  For 75+ SEO campaigns, oversaw all departments including graphic design, content development, programming and quality assurance. Specifically hands on with client asset development, ongoing keyword research and content development, as well ongoing technical updates and modifications relative to SEO best practices.

• Reporting Director/QA Analyst

  • Dec 2018 - Oct 2022

  Work closely with clients on their SEM, SEO, CPC, paid social and email marketing campaigns. Analyze Google Analytics data to best understand origin, conversion and overall engagement of their website traffic.Responsible for reviewing, editing and publishing custom landing pages for auto groups and manufacturers. Overlap with content writers and programmers to ensure all aspects of landing pages are accurate and functioning and ready to be presented to the client.Develop client reports specifically tied back to Google Analytics, Google Adwords and Google Search Console data, in addition to third party SEO keyword reporting tools. Brought on data visualization tools to help better communicate complex data sets to dealership marketing professionals.



PFF

• United States
• Software Development
• 200 - 300 Employee

• Analyst

  • Apr 2020 - May 2021



Van Wagner

• United States
• Advertising Services
• 100 - 200 Employee

• Team & Venue Division

  • Aug 2017 - Jul 2018

  Performed sponsorship valuations and advised on sponsorship asset architecture for Properties and Brands. Provided media exposure analysis reports for properties and brands to show ROI for sponsorship assets. Integral part in the development of proposals to potential property acquisitions. Advised clients on asset price and package structure for naming rights and sponsorship assets to maximize revenue through their sales process. Maintained a database of current naming rights deals and sponsorships to forecast market value and prospective new clients.

• Intern: Consulting & Experiential, Collegiate Services, Team & Venue, Dorna Depts.

  • May 2016 - Aug 2017

  -Summer ’16; Rotational Intern across Consulting & Experiential, Collegiate Services, Media & Properties, Team & Venue and DORNA departments. -Fall ’16; Responsibilities expanded to include oversight & execution of entire MetLife brand activation at MetLife Stadium, spanning the 2016-’17 NFL season. Nineteen Giant/Jet games produced a wealth of knowledge and experience running large, multifaceted events for industry leading clients.-Spring/Summer ’17; Consulting & Experiential, Team & Venue Dept., Activation projects for local clients including Dow Jones, Viacom and the 2017 ACC Tournament.



Cft Securities Llc

• United States
• Financial Services
• 1 - 100 Employee

• Market Research Intern

  • Sep 2015 - Dec 2015

  -Shadowed Director of Trading during Fall ’16 semester while maintaining normal econ course load. As a boutique firm, CFT allowed for extensive insight into the benefits of operating as an independent brokerage firm and the draw for hedge funds, venture funds, institutions and the high net worth individuals/families they primarily serve as clients. -Studied core fundamentals of equity, bond, currency, commodity/future and ETF markets. This was partnered with maintaining a mock portfolio of five equity stocks and presenting a future outlook each Friday. -Tutored on usage and navigation of the Bloomberg Terminal, grasping the proper fundamental functions and keyboard actions to pilot across the platform with efficiency.



Speedway Distributors

• United States
• Retail
• 1 - 100 Employee

• Sales and Customer Service Representative

  • Sep 2011 - Sep 2012