Experience

Tradies GO

• Australia
• Advertising Services
• 1 - 100 Employee

• Chief Growth Officer

  • Jun 2019 - Present

  Creating bespoke strategies for trades/services/building businesses to nail their digital marketing. At Tradies Get Online, we provide a full suite of digital marketing solutions for trade and construction based businesses including: - Website builds and management - Search engine optimisation and content marketing campaigns - Paid media and advertising campaigns - Social media management (including LinkedIn) - Digital marketing training/courses Our Tradie Xcelerate System™ is a digital marketing system designed to attract a flood of new customers based on your requirements. Message me to find out more.



Turbo Social

• Australia
• Marketing and Advertising

• Owner

  • Jun 2018 - Nov 2021

  We do digital marketing for automotive and that's it. Why? Because WE LOVE IT! We've built communities from the ground up to over half a million followers in the automotive space. Want us to help reach your niche? Turbosocial is a "soup to nuts" digital marketing agency specifically for the automotive industry. We offer: - Social media management across all platforms - Search engine optimisation - Pay per click advertising - Influencer campaigns and management - Website creation and management - Content marketing strategy and execution - Automotive influencer marketing and management Find out more - turbosocial.com.au



FYRC.

• Australia

• Owner, Marketer, Wearer Of Many Hats

  • Jan 2012 - Nov 2021

  Freelance motoring journalist and automotive social media consultant. I have worked with the likes of Extreme, Zoom, Motor, V8 Action Illustrated and Powercruise magazines. Coupled with my writing, I also have extensive racing experience as well as exposure to track and road testing vehicles for print. Box This Lap/F*ck Yeah Race Cars is solely focused on providing the automotive industry with tools, content and knowledge to reach their online audience effectively. Freelance motoring journalist and automotive social media consultant. I have worked with the likes of Extreme, Zoom, Motor, V8 Action Illustrated and Powercruise magazines. Coupled with my writing, I also have extensive racing experience as well as exposure to track and road testing vehicles for print. Box This Lap/F*ck Yeah Race Cars is solely focused on providing the automotive industry with tools, content and knowledge to reach their online audience effectively.



Hankook Tyre Australia

• Automotive
• 1 - 100 Employee

• Motorsport and PR Manager

  • Jul 2016 - Jan 2019

  Overseeing the entire motorsport portfolio for Hankook in Australia and New Zealand, my duties include: - Marketing strategy and execution - Business development and partnership maintenance - Control tyre contract maintenance and development - Social media, SEO and SEM strategy and implementation - Motorsport dealer network management - Sponsorship management and activation - Technical training and public speaking - Stakeholder management - Internal and external communications - Event management and execution



Online Marketing Gurus

• Australia
• Advertising Services
• 100 - 200 Employee

• Senior Account Manager

  • Feb 2016 - Jul 2016

  Overseeing the entire portfolio of 200+ accounts whilst managing over 70+ small to medium business accounts for various SEO, PPC and Content Marketing marketing needs. This role handles ongoing client contact and reporting, identifying and executing up-sell opportunities as we as qualifying and converting new business leads.Also, mentoring existing account managers in training, achieving their targets and identifying sales opportunities.

• Account Manager

  • May 2015 - Jul 2016

  Managing over 70+ small to medium business accounts for various SEO, PPC and Content Marketing marketing needs. This role handles ongoing client contact and reporting, identifying and executing up-sell opportunities as we as qualifying and converting new business leads.



Express Media Group

• Book and Periodical Publishing
• 1 - 100 Employee

• Journalist and Production Editor - Zoom Magazine, Extreme Magazine and Powercruise Magazine

  • Jul 2012 - Nov 2015

  I began my professional journalistic career with the motoring division of EMG as a Staff Writer. Within a short period of 3 months, I was promoted to Production Editor of Extreme Magazine. My duties ranged from devising the magazines pagination, organising and discovering feature cars and product reviews to liasing with freelancer writers and photographers as well as the design team. I began my professional journalistic career with the motoring division of EMG as a Staff Writer. Within a short period of 3 months, I was promoted to Production Editor of Extreme Magazine. My duties ranged from devising the magazines pagination, organising and discovering feature cars and product reviews to liasing with freelancer writers and photographers as well as the design team.



Dawes Motor Insurance

• Motoring Enthusiast Insurance Underwriter/Account Manager

  • Mar 2010 - May 2015

  Exotic, prestige, classic and high performance motor vehicle insurance underwriting sales and account management, dealing predominantly in B2B with insurance intermediaries. In this role, I was consistently 1st or 2nd in achieving sales targets within a team of 10 other consultants as well as having the lowest client cancellation rate. I also had feedback into the marketing of the brand and devising specific promotions and ideas with the BDM and Marketing teams. Exotic, prestige, classic and high performance motor vehicle insurance underwriting sales and account management, dealing predominantly in B2B with insurance intermediaries. In this role, I was consistently 1st or 2nd in achieving sales targets within a team of 10 other consultants as well as having the lowest client cancellation rate. I also had feedback into the marketing of the brand and devising specific promotions and ideas with the BDM and Marketing teams.



V8 Action Illustrated Magazine

• Sydney, Australia

• Editor

  • Apr 2013 - Jun 2013

  Editor of V8 Action Illustrated Magazine. Covering all facets of Australian and International V8-based motorsport. Proof-reading, organising and collating stories, design input, writing and test driving road and race cars. In addition to my editorial duties, I was entrusted with managing some of the PR and marketing initiatives of the publication. This would range from building relationships with manufacturers and other journalists, to advertisers and sponsors. Editor of V8 Action Illustrated Magazine. Covering all facets of Australian and International V8-based motorsport. Proof-reading, organising and collating stories, design input, writing and test driving road and race cars. In addition to my editorial duties, I was entrusted with managing some of the PR and marketing initiatives of the publication. This would range from building relationships with manufacturers and other journalists, to advertisers and sponsors.



Racecentre

• Sydney, Australia

• Assistant Store Manager/Driver Tuition

  • Nov 2012 - Apr 2013

  Offering motorsport simulation experiences to the public. Also providing motorsport simulation tuition, guidance and skill enhancement to current customers. Event management, new business/partner seeking, creating marketing/PR opportunities as well as membership drives were also part of my day-to-day routine. Offering motorsport simulation experiences to the public. Also providing motorsport simulation tuition, guidance and skill enhancement to current customers. Event management, new business/partner seeking, creating marketing/PR opportunities as well as membership drives were also part of my day-to-day routine.



Shannons Insurance

• Motoring Enthusiast Insurance Underwriter

  • Apr 2008 - Mar 2010

  Exotic, prestige, classic and high performance motor vehicle insurance underwriting sales and existing account management. On-site and off-site sales and event management at various motoring events throughout Sydney and NSW. Exotic, prestige, classic and high performance motor vehicle insurance underwriting sales and existing account management. On-site and off-site sales and event management at various motoring events throughout Sydney and NSW.



St.George Bank

• Australia
• Banking
• 700 & Above Employee

• Business Banking Specialist

  • 2005 - 2007

  Customer service and sales consultant dealing with small business clients. Customer service and sales consultant dealing with small business clients.