Experience

Youfoodz

• Australia
• Food and Beverage Manufacturing
• 100 - 200 Employee

• Retail Marketing Manager

  • Aug 2021 - Present

  Responsible for the planning, creation and implementation of all creative assets and integrated marketing activities across Youfoodz' retail channels (major supermarkets, independent grocery, petrol & convenience, health & speciality) for both Direct-to-Consumer and Business-to-Business touch points. Responsible for the planning, creation and implementation of all creative assets and integrated marketing activities across Youfoodz' retail channels (major supermarkets, independent grocery, petrol & convenience, health & speciality) for both Direct-to-Consumer and Business-to-Business touch points.



Starbucks

• United States
• Retail
• 700 & Above Employee

• Marketing Communications Manager

  • Sep 2017 - Jun 2021

  • Managed the design, development and delivery of national marketing campaigns and promotional plans designed to drive business priorities, elevate the customer experience and nurture brand affinity.• As the Australian brand ambassador, responsible for leading the creative direction, visual energy and tone of voice for all locally produced marketing collateral and internal training tools in adherence to global playbook.• Specialised in social media strategy and digital efforts across owned and paid channels, including content creation, customer care, platform analysis, eDM and website integration.• Accountable for channel plans and end-to-end execution of customer-facing communications spanning tactical ideation to briefing, styling, photography and print schedules. As part of this, I ran the brand response plan throughout COVID-19 crisis.• Managed local area marketing and media activities across the growing network of 55 company-owned stores; covering events, partnerships, geo-targeted offers and new store openings.• Administration of a rolling 18-month campaign calendar and annual marketing budget of $2M.• Championed the customer journey and retail strategy, including evolution of food day-part program and visual merchandising principles.• Naturally creative with competencies in copywriting and visual production using InDesign, Photoshop and Illustrator. Show less

• Marketing Specialist

  • Sep 2013 - Sep 2017

  • Coordinated the planning and implementation of seasonal campaigns, tactical promotional plans and internal training tools in adherence to global brand playbook• Led the creative process for all in-store signage and online assets from artwork briefs and approvals to print schedules in partnership with graphic design and digital agencies• Managed @StarbucksAU social media accounts (Facebook, Instagram & Twitter) with daily duties consisting of content creation, community care, platform analysis, and website maintenance• Coordinated local area marketing activities across a growing network of 40+ company-owned stores, including events, partnerships, geo-targeted offers and new store openings• Cross-functional collaboration with operations, supply chain and category management covering a diverse portfolio of food, beverage & retail. Show less

• Assistant Store Manager

  • Jun 2012 - Sep 2013

  • Execution of day-to-day business operations and customer service excellence to deliver the world-class Starbucks Experience• Recruitment, performance management and succession planning for a team of 15 employees• Administration of store financials; including P&L tracking, labour scheduling/rostering, AOP budgeting, and quarterly business reporting• Compliance with all operational procedures and Workplace Health & Safety standards• Starbucks-certified Coffee Master and barista trainer Show less

• Shift Supervisor/Barista

  • Oct 2006 - Jun 2012

  • Shift leadership including team deployment, inventory management, financial administration and customer service excellence• Visual merchandising and product specialist• Starbucks-certified barista (Espresso Excellence and Coffee Master)



Colmar Brunton

• Australia
• Market Research
• 1 - 100 Employee

• Market Research Analyst

  • Mar 2011 - Oct 2011

  • Data collection, analysis and reporting to identify trends in consumer satisfaction and brand health measures across a portfolio of large corporate clients, including Virgin Australia • Quantitative survey scripting and user acceptance testing • Office administration including preparation of monthly presentations, invoicing, and stakeholder correspondence • Data collection, analysis and reporting to identify trends in consumer satisfaction and brand health measures across a portfolio of large corporate clients, including Virgin Australia • Quantitative survey scripting and user acceptance testing • Office administration including preparation of monthly presentations, invoicing, and stakeholder correspondence