Spa Manager

• Apr 2021 - Present

Master Colorist

• Jan 2020 - Mar 2020

Hairstylist -- Color Specialist

• Aug 2019 - Dec 2019

Web Administrator, SEO & Content Manager

• Sep 2011 - Dec 2018

In my most recent role, in addition to holding accountability as a Lead Hair Colorist at Lance Lappin Salon, I owned the company’s full digital presence through the establishment of various social media accounts. I also created content, page titles, meta descriptions, image tags, and meta keywords aligned with SEO standards. Additionally, I administrated our website and server, conducting data backups, updates, debugging, and numerous other functions as required, all the while ensuring 99% uptime. Finally, I implemented social sharing buttons, online scheduling, and call-to-action to further stimulate the business. Just a few of my key contributions/achievements were: - Championing the development of a fully-functional, interactive responsive website that substantially increased branding in addition to drawing new clients and retaining repeat customers.- Driving an increase in online traffic from 3.8K+ unique visitors monthly with a bounce rate of ~15%.- Consistently retaining an online conversion rate at ~7%+.

 Hair Colorist & Balayage Specialist

• Nov 2008 - Nov 2011

Partnered with organization CEO, specializing in Balayage, fashion hair color, and corrective coloring. Partnered with organization CEO, specializing in Balayage, fashion hair color, and corrective coloring.

 Organizational & Strategy Trainer

• Dec 2009 - Sep 2011

Presented hair coloring strategies and associated tools at numerous trade conventions. Train stylists/customers at tradeshows and onsite, upselling and cross-selling products through exceptional customer service. Presented hair coloring strategies and associated tools at numerous trade conventions. Train stylists/customers at tradeshows and onsite, upselling and cross-selling products through exceptional customer service.