Ruxandra Geanta

Co-Ceo at BaseLinker Romania
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Contact Information
Location
Bucharest, Romania, RO

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Experience

    • Romania
    • Software Development
    • 1 - 100 Employee
    • Co-Ceo
      • Dec 2021 - Present
    • Romania
    • Retail
    • 1 - 100 Employee
    • Key Account Manager
      • Mar 2020 - Nov 2021

      Defining the online strategy for each country, covering all categories and targeting key sellers Leading the integration of top sellers and creating growth strategies.Managing best collaboration between marketing & commercial team, to ensure best practices, alignment of strategy and commercial planMonitoring sales through custom reports, working with CRM and analytics toolsMaintain a good relationship with suppliers and involving them in Marketing campaigns on their budgetMonitor the performance of suppliers and products to ensure that they meet the required standardsEnsure targets and KPIs are accomplished and used to reach higher resultsResponsible for the full online product management Responsible for achieving sales target Show less

    • Operations Planner
      • Jul 2019 - Mar 2020

      - planning of daily campaigns based on forecasts, in order to achieve daily sales target- operational material planning and Purchase Order management- working closely with Marketing Department in order to comply with the Commercial Plan on Marketing campaigns- supporting the Warehouse team in order to bring the goods faster and to avoid blockages- creating strategic campaigns in order to help stock rotation- analysing stock age and helping the sales and merchandising team to push - identify possible errors and establish prevention processes in order to avoid influencing the correct information- plan and implement planning optimisation projects internally supporting the growth of the business and an increased efficiency Show less

    • Category Manager
      • Jul 2018 - Jul 2019

      - Managing the relationship with home&deco supplier, negotiate commercial conditions and improving the work system;- Developing daily promotion sale events and analyse the type of articles suitable to be promoted;- Negotiate prices and quantities for the selected articles;- Making reports / commercial analysis to support daily activities;- Working closely with the Campaign Production and Marketing Departments for for the sales-event fulfilment and correct presentation;- Market analyses regarding the articles, supplier or any other information that can help our daily activities;- Proposing new campaigns on different themes for the following promotions;- Participating in national/international fairs, events, supplier visits;- Analyses of the current stock and finding solutions for reducing it;- Working closely with the quality department for finding solutions regardingthe articles that does not fulfill the required standards or how they were presented in sale events Show less

    • Romania
    • Retail
    • 1 - 100 Employee
    • Category Manager
      • Jun 2016 - Jul 2018

      - Responsible with the strategy of sales in order to achieve business objectives, target and margin for the online business of the company - Purchasing merchandise required by the company at the optimum quality and price to meet customers needs from all the categories the company has in its portfolio: perfumery and cosmetics, accessories, liquors, sweets - Establish the pricing strategy for the online campaigns - Negotiating new entries in our portfolio and developing together with the team all the technical requirements in order to bring new brands online - Maintain a good relationship with our suppliers and involving them in our Marketing campaigns on their budget - Stock management – always keeping a keen eye on the stock movements, merchandise strategy and lifetime of products on the shelves - Monitor the performance of suppliers and products to ensure that they meet the required standards - Develop the merchandise acquisition plan based on the sales forecast - Stock acquisition and administration, price revisions - Promotional activities organized with our suppliers: gift with purchase, price off campaigns, marketing campaigns etc - Selling online advertising space to our suppliers - Campaigns planning for our campaigns and organizing the brands calendar with sold slots - Set up and execute automated replenishment - Approve the newsletters & campaigns copy, negotiating the marketing strategy with the brands from our portfolio - Analyzing sales and reports and always finding solutions to increase the sales and achieve the profit margin - Daily use of: Excel, Navision, MOM (Millenium Order Management) and miscellaneous reports (Monthly Sales, Stock Coverage, Daily Sales etc) Show less

    • Buyer
      • May 2015 - May 2016

      - Communication with suppliers (internal and international), interdepartmental communication and communication with the warehouse; - Permanent communication with active suppliers to resolve the operational problems; - Helping the manager with the preparation of daily campaigns that appear on the website; - Helping the manager with daily activities; - Keeping contact with the suppliers for post-campaign activities: sending orders, sales reports, checking invoices, keeping contact with the supplier to receive all documentation and close all transactions, negotiate and apply penalties for problems regarding the undelivered / damaged /non-conforming products; - Participating in national/international fairs, events, supplier visits; - Helping growth existing supplier contracts and commercial relationships; - Establish new collaboration and buying contracts with suppliers. Show less

    • Online Content Editor
      • Nov 2010 - May 2015

      - Writing both fashionable and technical content in English and Romanian languages about apparel, footwear, bags, accessories, watches, jewelry, home and living products - Working directly with the products and describing the main features as fabrics, design, color, tailoring, style, functionality, size (high attention to details, brands, collection) - Daily research on international fashion magazines and sites about trends and tailoring - Creating newsletter headlines - Working with ZENDESK customer service solution ticketing system Show less

Education

  • Universitatea Creștină „Dimitrie Cantemir” din București
    Drept Comercial, Law
  • University of Bucharest
    Communication, Communication and Media Studies

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