Experience

Brandfusion

• Romania
• Business Consulting and Services
• 1 - 100 Employee

• Senior Brand Consultant

  • Nov 2019 - Present



Eternal Beauty Romania

• Romania
• Cosmetics
• 1 - 100 Employee

• Marketing Manager

  • Oct 2018 - Apr 2019

  • Coordination of Marketing, Digital & Education for a portfolio of more than 20 professional beauty brands, such as Schwarzkopf Professional, Indola, Alter Ego Italy, BaByliss Pro, Wahl, Klapp Cosmetics, Make Up Factory for B2B / Direct Sales Channel. • Development of Marketing & Digital strategy for www.probeautyshop.ro e-shop and ProBeautyShop national retail chain. • Coordination of Marketing, Digital & Education for a portfolio of more than 20 professional beauty brands, such as Schwarzkopf Professional, Indola, Alter Ego Italy, BaByliss Pro, Wahl, Klapp Cosmetics, Make Up Factory for B2B / Direct Sales Channel. • Development of Marketing & Digital strategy for www.probeautyshop.ro e-shop and ProBeautyShop national retail chain.



L'Oréal

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• Group Brand Manager

  • May 2016 - Sep 2018

  • Lead, inspire and develop the Marketing & Digital team, managing the professional brands portfolio (L’Oréal Professionnel, Kérastase, Matrix) across 3 categories (Hair Colour, Hair Care, Styling) for both B2B and B2C • Developed successful marketing plan and integrated marketing campaigns for launches of new products and growth of pillar brands • Extended brands penetration through growth of alternative distribution channels - professional shops, e-commerce • Promoted and developed the digital know-how across the organization & business partners/clients, and drove the digital transformation of the professional brands/business through high reach & engagement digital campaigns (social media, video, display, influencers, SEM), launch of digital apps for consumer and hair salons • Developed international best practices for strategic business projects through collaboration with all key stakeholders • Conducted local research projects (Omnibus, U&A, market census); • Effectively managed the marketing budget, sales forecast, P&L, achieving overall business profitability improvement



L'Oréal

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• Senior Brand Manager

  • May 2013 - Jun 2015

  • Responsible for category/brand vision and marketing plan of L'Oréal Paris Hair Products portfolio (Hair Care, Hair Colour, Styling), managing 5 brands (Elseve, Casting Creme Gloss, Excellence etc.) • Defined the strategic directions, developing successful go-to-market plans (product launches, pillar products and animation of core catalogue) and integrated marketing campaigns (Media/Digital/PR/Retail) based on consumer insights on main touchpoints. • Achieved turnover growth and MS increase (Elseve No. 2 brand on the Hair Care market, Casting No. 3 brand on the Hair Colour market) • Improved brands & categories profitability • Conducted local research projects (Copy tests, Concept & Usage Tests, Consumer & Shopper Insights)



Ferrero

• Luxembourg
• Manufacturing
• 700 & Above Employee

• Brand Manager

  • Sep 2010 - Jun 2012

  • Responsible for Pralines/Chocolate Snacks category strategy & marketing plan, being No. 2 manufacturer on the market (Raffaello - No. 1 brand on the Pralines market, Kinder Bueno - No. 3 brand on the Chocolate Snacks market)• Responsible for development and implementation of Kinder + SPORT CSR project, in partnership with the Ministry of Education and local authorities, involving 150 schools in Bucharest during the school year September 2011 – June 2012; organized the Kinderiada championship and final event with >1500 participants

• Jr. Brand Manager

  • Jul 2007 - Aug 2010



Montero

• Romania
• Pharmaceutical Manufacturing
• 1 - 100 Employee

• Marketing Assistant

  • Aug 2006 - Jul 2007



Hotel Dynamics - Marriott Hotel Bucharest

• Customer Service Representative

  • Feb 2005 - Aug 2006

• Sales Consultant

  • Feb 2004 - Feb 2005