Ruthy Valdez

Chief People Officer at SK Enterprises
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Los Angeles, California, United States, US

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Experience

    • India
    • Events Services
    • 1 - 100 Employee
    • Chief People Officer
      • Oct 2021 - Present
    • Director Of Recruiting
      • 2019 - Oct 2021

      The Premier Cannabis Employment Agency. ● Build talent pipelines for current and future job openings ● Lead all sourcing strategies ● Manage our external partnerships with colleges, job boards and HR software vendors ● Implement online and offline employer branding activities ● Prepare and review our annual recruitment budget ● Oversee all stages of candidate experience (including application, interviews and communication) ● Forecast hiring needs based on business growth… Show more The Premier Cannabis Employment Agency. ● Build talent pipelines for current and future job openings ● Lead all sourcing strategies ● Manage our external partnerships with colleges, job boards and HR software vendors ● Implement online and offline employer branding activities ● Prepare and review our annual recruitment budget ● Oversee all stages of candidate experience (including application, interviews and communication) ● Forecast hiring needs based on business growth plans ● Manage, train and evaluate our team of recruiters ● Participate in and host recruitment events to drive awareness of our company ● Develop a network of potential future hires (e.g. past applicants and referred candidates) ● Measure key recruitment metrics, like source of hire and time-to-hire Show less The Premier Cannabis Employment Agency. ● Build talent pipelines for current and future job openings ● Lead all sourcing strategies ● Manage our external partnerships with colleges, job boards and HR software vendors ● Implement online and offline employer branding activities ● Prepare and review our annual recruitment budget ● Oversee all stages of candidate experience (including application, interviews and communication) ● Forecast hiring needs based on business growth… Show more The Premier Cannabis Employment Agency. ● Build talent pipelines for current and future job openings ● Lead all sourcing strategies ● Manage our external partnerships with colleges, job boards and HR software vendors ● Implement online and offline employer branding activities ● Prepare and review our annual recruitment budget ● Oversee all stages of candidate experience (including application, interviews and communication) ● Forecast hiring needs based on business growth plans ● Manage, train and evaluate our team of recruiters ● Participate in and host recruitment events to drive awareness of our company ● Develop a network of potential future hires (e.g. past applicants and referred candidates) ● Measure key recruitment metrics, like source of hire and time-to-hire Show less

    • Vietnam
    • Advertising Services
    • 1 - 100 Employee
    • Head of Service Improvement
      • Oct 2015 - Jan 2019

      ● Create, develop and oversee the Member Relations team with the main focus on managing the escalations process ● Train and coach team members on complaints and feedback management ● Developed and launched eLearnings on how to de-escalate situations and log feedback accurately ● Decrease monetary spend on resolving complaints ● Decrease business time spent on resolving complaints ● Increase repeat usage from members after they have made a complaint ● Report on member… Show more ● Create, develop and oversee the Member Relations team with the main focus on managing the escalations process ● Train and coach team members on complaints and feedback management ● Developed and launched eLearnings on how to de-escalate situations and log feedback accurately ● Decrease monetary spend on resolving complaints ● Decrease business time spent on resolving complaints ● Increase repeat usage from members after they have made a complaint ● Report on member feedback trends to drive service improvement ● Monitor and utilize NPS / surveys to report the Voice of Customer and ensure we are in line with CSAT ● Meet monthly QA requirements and provide coaching to team members ● Hold Bi-Weekly call sessions with clients and share trends ● Develop processes for clients benefits and train out ● Assisted H.R. with recruitment for our LATAM offices Show less ● Create, develop and oversee the Member Relations team with the main focus on managing the escalations process ● Train and coach team members on complaints and feedback management ● Developed and launched eLearnings on how to de-escalate situations and log feedback accurately ● Decrease monetary spend on resolving complaints ● Decrease business time spent on resolving complaints ● Increase repeat usage from members after they have made a complaint ● Report on member… Show more ● Create, develop and oversee the Member Relations team with the main focus on managing the escalations process ● Train and coach team members on complaints and feedback management ● Developed and launched eLearnings on how to de-escalate situations and log feedback accurately ● Decrease monetary spend on resolving complaints ● Decrease business time spent on resolving complaints ● Increase repeat usage from members after they have made a complaint ● Report on member feedback trends to drive service improvement ● Monitor and utilize NPS / surveys to report the Voice of Customer and ensure we are in line with CSAT ● Meet monthly QA requirements and provide coaching to team members ● Hold Bi-Weekly call sessions with clients and share trends ● Develop processes for clients benefits and train out ● Assisted H.R. with recruitment for our LATAM offices Show less

    • United States
    • Hospitality
    • 1 - 100 Employee
    • Revenue / Sales Manager / Human Resources Manager
      • Jan 2014 - Oct 2015

      ● Manage all Group, Corporate, SMERF, Tour & Travel Agent accounts from RFP to final payment ● Conduct Outside Sales calls & Prospecting ● Ensure inventory is allocated and restricted appropriately in order to maximize revenue and profits ● Partner with Revenue Management, Reservations, & Property team to increase year-over-year revenue by 17% ($519,000) & Increase revenue by 6% over budget ($194,000) January – June. ● Increased RevPAR for 2015 Q1 by $36 ($201 vs $165) and 2015… Show more ● Manage all Group, Corporate, SMERF, Tour & Travel Agent accounts from RFP to final payment ● Conduct Outside Sales calls & Prospecting ● Ensure inventory is allocated and restricted appropriately in order to maximize revenue and profits ● Partner with Revenue Management, Reservations, & Property team to increase year-over-year revenue by 17% ($519,000) & Increase revenue by 6% over budget ($194,000) January – June. ● Increased RevPAR for 2015 Q1 by $36 ($201 vs $165) and 2015 Q2 by $30 ($312 vs $282) over 2014 by maximizing occupancy when necessary and increasing rate on demand nights ● Collaborate with marketing on package creation and appropriate marketing message, both Transient & Group markets ● Create and manage Forecasts, Weekly, and Monthly reports ● Work with front office to effectively manage inventory to maximize revenue and manage the guest experience ● Maintain accurate and detailed historical data for all market segments including but not limited to group, transient, and online travel agencies (OTA) ● Liaise with Corporate HR as it relates to Employee Benefits, Run bi-weekly payroll, Workers Comp and overseeing all Employee Relations Show less ● Manage all Group, Corporate, SMERF, Tour & Travel Agent accounts from RFP to final payment ● Conduct Outside Sales calls & Prospecting ● Ensure inventory is allocated and restricted appropriately in order to maximize revenue and profits ● Partner with Revenue Management, Reservations, & Property team to increase year-over-year revenue by 17% ($519,000) & Increase revenue by 6% over budget ($194,000) January – June. ● Increased RevPAR for 2015 Q1 by $36 ($201 vs $165) and 2015… Show more ● Manage all Group, Corporate, SMERF, Tour & Travel Agent accounts from RFP to final payment ● Conduct Outside Sales calls & Prospecting ● Ensure inventory is allocated and restricted appropriately in order to maximize revenue and profits ● Partner with Revenue Management, Reservations, & Property team to increase year-over-year revenue by 17% ($519,000) & Increase revenue by 6% over budget ($194,000) January – June. ● Increased RevPAR for 2015 Q1 by $36 ($201 vs $165) and 2015 Q2 by $30 ($312 vs $282) over 2014 by maximizing occupancy when necessary and increasing rate on demand nights ● Collaborate with marketing on package creation and appropriate marketing message, both Transient & Group markets ● Create and manage Forecasts, Weekly, and Monthly reports ● Work with front office to effectively manage inventory to maximize revenue and manage the guest experience ● Maintain accurate and detailed historical data for all market segments including but not limited to group, transient, and online travel agencies (OTA) ● Liaise with Corporate HR as it relates to Employee Benefits, Run bi-weekly payroll, Workers Comp and overseeing all Employee Relations Show less

    • Hospitality
    • 1 - 100 Employee
    • Sales Manager
      • Nov 2012 - May 2013

      ● Managed small group, corporate, SMERF, Tour, and Travel Agent accounts ● Completed outside sales and prospecting calls to increase group production ● Participated in daily, weekly, and monthly meetings; reviewed new business opportunities and provided status of existing contracts ● Collaborated with marketing team on sales blitz opportunities as well as group marketing message ● Partnered with banquet team to ensure proper set up of functions and events ● Managed small group, corporate, SMERF, Tour, and Travel Agent accounts ● Completed outside sales and prospecting calls to increase group production ● Participated in daily, weekly, and monthly meetings; reviewed new business opportunities and provided status of existing contracts ● Collaborated with marketing team on sales blitz opportunities as well as group marketing message ● Partnered with banquet team to ensure proper set up of functions and events

    • United States
    • Hospitality
    • 200 - 300 Employee
    • Luxury Travel Manager
      • Mar 2011 - Nov 2012

      ● Created Pre-Arrival procedures for Luxury Caribbean Resort ● Managed and developed Luxury Travel Coordinators; Evaluated and coached Travel Coordinators to maximize call conversion ● Monitored and distributed Call Handling Reports for in house reservation team and overflow call center ● Managed and distributed ACD calls and reports for all hotels in the VHG portfolio ● Acted as liaison between Finance and Credit Card processing companies ● Assisted IT with all property… Show more ● Created Pre-Arrival procedures for Luxury Caribbean Resort ● Managed and developed Luxury Travel Coordinators; Evaluated and coached Travel Coordinators to maximize call conversion ● Monitored and distributed Call Handling Reports for in house reservation team and overflow call center ● Managed and distributed ACD calls and reports for all hotels in the VHG portfolio ● Acted as liaison between Finance and Credit Card processing companies ● Assisted IT with all property management systems Show less ● Created Pre-Arrival procedures for Luxury Caribbean Resort ● Managed and developed Luxury Travel Coordinators; Evaluated and coached Travel Coordinators to maximize call conversion ● Monitored and distributed Call Handling Reports for in house reservation team and overflow call center ● Managed and distributed ACD calls and reports for all hotels in the VHG portfolio ● Acted as liaison between Finance and Credit Card processing companies ● Assisted IT with all property… Show more ● Created Pre-Arrival procedures for Luxury Caribbean Resort ● Managed and developed Luxury Travel Coordinators; Evaluated and coached Travel Coordinators to maximize call conversion ● Monitored and distributed Call Handling Reports for in house reservation team and overflow call center ● Managed and distributed ACD calls and reports for all hotels in the VHG portfolio ● Acted as liaison between Finance and Credit Card processing companies ● Assisted IT with all property management systems Show less

    • Reservations/Revenue Manager
      • Dec 2006 - Dec 2011

      ● Exceeded transient budget in 2009 and 2010 ● Achieved a 93% call conversion in 2010 ● Assisted in the creation of the rooms budgets ● Managed inventory to maximize revenue and sell out nights ● Lead the weekly Yield Meeting and reviewed the 14-day forecast at the weekly Managers Meeting ● Maintained all inventory in the various extranets, including GDS & OTAs ● Hired, trained, and coached all reservations agents and group rooms coordinators ● Evaluated productivity and… Show more ● Exceeded transient budget in 2009 and 2010 ● Achieved a 93% call conversion in 2010 ● Assisted in the creation of the rooms budgets ● Managed inventory to maximize revenue and sell out nights ● Lead the weekly Yield Meeting and reviewed the 14-day forecast at the weekly Managers Meeting ● Maintained all inventory in the various extranets, including GDS & OTAs ● Hired, trained, and coached all reservations agents and group rooms coordinators ● Evaluated productivity and ensured maximization of call conversion to increase revenue ● Created and managed daily and monthly incentives to assist in the increase of incremental revenues ● Collaborated with Marketing team on creation of packages and promotions for the various transient market segments ● Prepared accurate 14 day, 30, 60, & 90 day forecasts Show less ● Exceeded transient budget in 2009 and 2010 ● Achieved a 93% call conversion in 2010 ● Assisted in the creation of the rooms budgets ● Managed inventory to maximize revenue and sell out nights ● Lead the weekly Yield Meeting and reviewed the 14-day forecast at the weekly Managers Meeting ● Maintained all inventory in the various extranets, including GDS & OTAs ● Hired, trained, and coached all reservations agents and group rooms coordinators ● Evaluated productivity and… Show more ● Exceeded transient budget in 2009 and 2010 ● Achieved a 93% call conversion in 2010 ● Assisted in the creation of the rooms budgets ● Managed inventory to maximize revenue and sell out nights ● Lead the weekly Yield Meeting and reviewed the 14-day forecast at the weekly Managers Meeting ● Maintained all inventory in the various extranets, including GDS & OTAs ● Hired, trained, and coached all reservations agents and group rooms coordinators ● Evaluated productivity and ensured maximization of call conversion to increase revenue ● Created and managed daily and monthly incentives to assist in the increase of incremental revenues ● Collaborated with Marketing team on creation of packages and promotions for the various transient market segments ● Prepared accurate 14 day, 30, 60, & 90 day forecasts Show less

    • United States
    • Hospitality
    • 1 - 100 Employee
    • Assitant Front Office Manager
      • Dec 2005 - Dec 2006

      ● Ensured guest satisfaction through continued training; maintained the Hyatt standard of customer service ● Oversaw the Front Desk, Bell, Valet, and Concierge Departments ● Assisted the Front Office Manager with any special projects ● Trained new hires and mentored staff to achieve their goals ● Managed accuracy of guests and group billing ● Ensured guest satisfaction through continued training; maintained the Hyatt standard of customer service ● Oversaw the Front Desk, Bell, Valet, and Concierge Departments ● Assisted the Front Office Manager with any special projects ● Trained new hires and mentored staff to achieve their goals ● Managed accuracy of guests and group billing

    • Assistant Front Office Manager
      • Mar 2005 - Dec 2005

      § Ensure staff is providing exceptional service to all guests § Responsible for employee schedules on a weekly basis § Assist with the hiring, training and disciplining of all front office staff § Develop and implement department standard operating procedures § Ensure accuracy of guest billing, minimize adjustments and credits, monitor all credit limits and high balances § Covered Manager on Duty shifts on a daily basis

    • Executive Concierge
      • Jun 2002 - Mar 2005

    • Night Auditor / Front Desk Agent
      • Feb 2002 - Jun 2002

      § Audit all paperwork for the Swim & Tennis Centers, Golf, Banquets and all three Restaurants § Check guests in and out and act as overnight Housekeeper and Valet Attendant § Balance revenues and prepare Daily Sales Report

    • Reservations Agent
      • Aug 2001 - Feb 2002

    • Sales Manager
      • Jan 1999 - Aug 2001

      § Manage Group Accounts/Corporate Transient Accounts § Outside Sales calls § Production Reports-weekly, monthly § Solicit new business and existing accounts § Set up of functions/events § Manage Group Accounts/Corporate Transient Accounts § Outside Sales calls § Production Reports-weekly, monthly § Solicit new business and existing accounts § Set up of functions/events

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