Experience

citrus HR

• United Kingdom
• Human Resources Services
• 1 - 100 Employee

• Head Of Marketing

  • Aug 2021 - Present



Institute of Coding

• United Kingdom
• Higher Education
• 1 - 100 Employee

• Marketing & Communications Manager (FTC)

  • May 2018 - Aug 2021

  Responsible for creating the marketing and communications strategy for the Institute of Coding (led by the University of Bath), a £40m government funded consortium of 35 universities and over 200 industry partners working together to address the digital skills gap. Created the foundations for the marketing plan including creating the website, social media channels, brand identity and recruiting a PR agency. Also responsible for events, leading on marketing for the first IoC national conference, supporting the Future Projects Fund project and delivering internal communications.



BCS, The Chartered Institute for IT

• United Kingdom
• IT Services and IT Consulting
• 200 - 300 Employee

• Senior Marketing Manager (FTC)

  • Jan 2015 - Dec 2016

  Developing a brand identity and marketing strategy to launch a new standard for IT Technicians. Creating both B2B and B2C marketing plans to populate the Professional Register for IT Technicians (RITTech), including launching the product in November 2015. Project managed the delivery of the online assessment behind RITTech. Developing a brand identity and marketing strategy to launch a new standard for IT Technicians. Creating both B2B and B2C marketing plans to populate the Professional Register for IT Technicians (RITTech), including launching the product in November 2015. Project managed the delivery of the online assessment behind RITTech.



BMI Healthcare

• United Kingdom
• Hospitals and Health Care
• 700 & Above Employee

• Head of Regional Marketing

  • Feb 2013 - Dec 2014

  Provided direction and focus for marketing across the 15 hospitals in the South region of BMI Healthcare. Managing the Regional Business Development Managers and Marketing Operations Executives to deliver the South region marketing strategy to company targets.

• Business Development Manager

  • Jul 2011 - Feb 2013

  Created the marketing and business development plans covering B2B and B2C activity, for 3 hospitals in the South region to deliver volume, revenue and profit growth in line with hospital targets. I worked with individual consultants to develop bespoke marketing activity to grow their practice including developing new products if necessary.



Shaw Trust

• United Kingdom
• Non-profit Organizations
• 700 & Above Employee

• Marketing Manager (maternity cover)

  • Jan 2011 - Jul 2011

  Full responsibility for the marketing plans for the North West & Scotland Region, covering events, PR and online activity to target Commissioners (local government & healthcare providers), Communities and Individuals. Developed and executed the marketing plans for the New Business Development team which included retail units (charity shops). Full responsibility for the marketing plans for the North West & Scotland Region, covering events, PR and online activity to target Commissioners (local government & healthcare providers), Communities and Individuals. Developed and executed the marketing plans for the New Business Development team which included retail units (charity shops).



Unite Students

• United Kingdom
• Real Estate
• 700 & Above Employee

• Head of Marketing

  • Oct 2008 - Nov 2010

  Developing and implementing both the UK & International marketing strategies. Leading the marketing team to deliver the marketing plans including PR, SEO, PPC and seasonal campaigns which use a full mix of on and offline media.

• International Business Manager

  • Feb 2008 - Oct 2008

  Developed UNITE's first international business plan, identifying key markets and documenting plans for growth. Recruited international agents from around the world to drive student sales, working with them to develop marketing plans and targets.

• Marketing Manager

  • Jan 2007 - Feb 2008

  Developed and implemented the full UK Marketing plan, working with a full service agency to deliver each campaign.

• Brand Manager

  • Apr 2005 - Dec 2006

  Responsible for the re-positioning of UNITE’s student brand; including development of a new brand identity and putting together a programme to roll the new identity and guidelines out across UNITE.

• Marketing Coordinator

  • Dec 2002 - Apr 2005

  Overall responsibility for the delivery of the core marketing activities included recruitment and retention campaigns. Organised and facilitated Sales Manager workshops to help share ideas and gain input into the marketing plan. Managed UNITE’s research agency to carry out customer satisfaction research, interpreted results and shared with the business.



Norton Radstock College

• United Kingdom
• Education Administration Programs
• 1 - 100 Employee

• Marketing Coordinator

  • Jan 2002 - Dec 2002



Bristol Airport

• United Kingdom
• Airlines and Aviation
• 100 - 200 Employee

• Marketing Assistant

  • 1998 - 2002