Experience

Boroughbridge High School

• United Kingdom
• Education Administration Programs
• 1 - 100 Employee

• General SEN Teaching Assistant

  • May 2021 - Present



Bella di Notte

• United Kingdom
• Retail Apparel and Fashion
• 1 - 100 Employee

• Marketing Manager

  • May 2020 - Sep 2020

  Fundamental in the successful migration of website from Magento 1 to Magento 2 in a short timeframe, involved in payment gateway for Worldpay and Paypal along with website redesign and management. Working with web agency to ensure everything is on track as well as managing product uploads on the back end of Magento 2, checking and monitoring all areas of website during new product launches. Management of email programme and social media content. Overseeing sending 3 marketing emails per week via Mailchimp. Merchandising the website daily to ensure relevant products were seen first by the customers. Show less



Pure Collection

• United Kingdom
• Retail Apparel and Fashion
• 1 - 100 Employee

• UK & US Marketing Manager

  • Dec 2018 - May 2020

  Planning, Building and maintaining the UK & US multi-channel marketing plans on a seasonal basis, delivering results based on KPI’s and within budget, reacting to changes in the marketplace.Running a targeted mailing programme to the customer and prospect databases, controlling budget of c.£3.5m PA. Constantly monitoring all areas of the results and reacting accordingly to performance and working closely with the Marketing Director to ensure that all KPI’s were met.Liaising closely with data specialist agency to improve segmentation of database to ensure maximization of different customer segments, continually testing various options to improve performance.Working with digital agency to ensure KPI’s for all digital channels were on target and reacting to changes in customer behavior and the retail climate. Analysing and reacting to results using Google Analytics ranging through Email, PPC, Affiliates, SEO and Retargeting. Working closely with digital team to update codes on Blubolt and Visualsoft web platformsCollaborating with the Retail Director to deliver marketing plans to promote 8 stores in the UK. Organising all marketing collateral for store season launch events and wholesale clearance events. Liaising with bloggers, influencers and partners to gain maximum impact and footfall at these events. Reacting to internal and external factors to increase store footfall.Monitoring performance of social channels including Facebook and Instagram, also expanding touchpoints through new marketplace’s.Managing and developing Marketing Co-ordinator to help with targets and working together to ensure all marketing collateral is produced and delivered on schedule.Liaising closely with Third parties to ensure mailings and digital targets are produced and delivered on time, including printers, data provider, mailing house and royal mail provider. Show less

• UK Marketing Manager

  • Dec 2016 - May 2020



Freelance

• Marketing Consultant

  • Nov 2014 - Dec 2018



Pure Collection

• Harrogate, United Kingdom

• US Marketing Executive

  • Sep 2012 - Nov 2014

  Working on seasonal multi-channel marketing plans to maximize ROI and recruitment numbers in the UK and the US. Delivery of offline catalogue marketing campaigns to achieve sales and profit targets, focusing on recruiting new customers and developing the contact strategy for the existing customer file. Working closely with the online team and creative to ensure clarity of marketing messages across all channels Building relationships both internally and externally to ensure the delivery of a number of time sensitive campaigns, including creative, print and data in both the UK and the US. Show less



Freelance

• Freelance Account Director

  • Jun 2010 - Sep 2012

  Freelance account director, working on a variety of clients including Genting Casino, Asda Financial Services, Littlewoods and William Hill Freelance account director, working on a variety of clients including Genting Casino, Asda Financial Services, Littlewoods and William Hill



The Black Hole (now Alchemy)

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Account Director

  • Nov 2003 - May 2010

  Account Director managing a team of 4 and responsible for a varied range of clients including Holiday Cottages Group, National Australia Group, William Hill, Swinton Insurance, Shop Direct and Simply Health. Responsible for the delivery of a wide range of collateral including branch campaigns, sponsorships, product launches, DRTV, re-branding, retention and acquisition campaigns, online activity, through to results analysis and strategic planning Account Director managing a team of 4 and responsible for a varied range of clients including Holiday Cottages Group, National Australia Group, William Hill, Swinton Insurance, Shop Direct and Simply Health. Responsible for the delivery of a wide range of collateral including branch campaigns, sponsorships, product launches, DRTV, re-branding, retention and acquisition campaigns, online activity, through to results analysis and strategic planning



IMA-HOME

• United Kingdom
• Advertising Services
• 200 - 300 Employee

• Senior Account Manager

  • Oct 2001 - Nov 2003



RAPP

• United States
• Advertising Services
• 700 & Above Employee

• Account Manager

  • Jun 1998 - Sep 2001



BCA

• Media Executive

  • 1996 - 1998