Experience

simplicityDX

• United States
• Software Development
• 1 - 100 Employee

• Chief Marketing Officer

  • Jun 2021 - Present

  Cornwall, England, United Kingdom Summary - The UserReplay executive team completed a management buy-out and transitioned to SimplicityDX. My role as CMO in this early-stage startup has been a mix of strategy, process set-up, and early marketing activities, designed to raise awareness of a new category and product offering - Edge Commerce. Results * Awarded Gartner Cool Vendor - Digital Commerce (pre-product release). * Breakthrough public relations, content and digital strategy around social commerce and edge… Show more Summary - The UserReplay executive team completed a management buy-out and transitioned to SimplicityDX. My role as CMO in this early-stage startup has been a mix of strategy, process set-up, and early marketing activities, designed to raise awareness of a new category and product offering - Edge Commerce. Results * Awarded Gartner Cool Vendor - Digital Commerce (pre-product release). * Breakthrough public relations, content and digital strategy around social commerce and edge commerce. * Reports and research widely reported, eMarketer, Gartner, Forrester, Forbes, Social Media Today, Venture Beat and many more. * Growth in MQL’s from zero to hitting quarterly KPIs. Show less



UserReplay

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• CEO UserReplay

  • Feb 2018 - May 2021

  Reading, United Kingdom Summary - Progressed quickly through the company and took on the transformation challenge of re-platforming the product, when it was clear the on-premise solution could no longer meet clients' scalability needs. Results * Major Client Wins - include Target, Comcast, Bath & Bodyworks, Papa John, Crate & Barrel, Icon Fitness, Sports Endevours, and Rooms to Go. AOV £475K per annum. * Won the Accenture Award for Consumer Innovation - 2018. * Drove re-platforming program that… Show more Summary - Progressed quickly through the company and took on the transformation challenge of re-platforming the product, when it was clear the on-premise solution could no longer meet clients' scalability needs. Results * Major Client Wins - include Target, Comcast, Bath & Bodyworks, Papa John, Crate & Barrel, Icon Fitness, Sports Endevours, and Rooms to Go. AOV £475K per annum. * Won the Accenture Award for Consumer Innovation - 2018. * Drove re-platforming program that transformed legacy on-premise solution to a modern scalable, multi-tenanted SaaS platform. Note: Post COVID and during the management buy-out, I returned to a CMO role to re-balance work and family commitments and focus on what I love best, unified marketing.

• Chief Operations Officer

  • Sep 2017 - Jan 2018

  Responsible for professional services, revenue generation and marketing activities globally.

• VP Marketing

  • Mar 2017 - Aug 2017



icp

• France
• Construction
• 1 - 100 Employee

• Sales & Marketing Director

  • Jul 2015 - Feb 2017

  London, United Kingdom Summary - Key responsibilities include managing sales and marketing operations across all divisions; accelerating existing client growth and opening up new ventures globally. Results * Led marketing services expansion plans to USA and India, building and recruiting head of region, shaping marketing strategy and teams * Drove sales activities to expand existing client business- Coca Cola and Diageo major wins Numerous speaking and promotion engagements to represent the… Show more Summary - Key responsibilities include managing sales and marketing operations across all divisions; accelerating existing client growth and opening up new ventures globally. Results * Led marketing services expansion plans to USA and India, building and recruiting head of region, shaping marketing strategy and teams * Drove sales activities to expand existing client business- Coca Cola and Diageo major wins Numerous speaking and promotion engagements to represent the company. Show less



Intent HQ

• United Kingdom
• IT Services and IT Consulting
• 1 - 100 Employee

• VP Marketing

  • Jan 2014 - Jun 2015

  London, United Kingdom Intent HQ’s AI driven “Smart Customer Prediction” mines social profiles, behavioural data and additional first party company data to create human like consumer profiles. The unique insight reveals a persons interests, affinities and intent and is used to increase marketing and advertising performance. As VP of Marketing I am responsible for marketing strategy, partners and for the marketing team. Key responsibilities: • Setting marketing strategy and ensuring right team… Show more Intent HQ’s AI driven “Smart Customer Prediction” mines social profiles, behavioural data and additional first party company data to create human like consumer profiles. The unique insight reveals a persons interests, affinities and intent and is used to increase marketing and advertising performance. As VP of Marketing I am responsible for marketing strategy, partners and for the marketing team. Key responsibilities: • Setting marketing strategy and ensuring right team and systems in place. • Directing campaign based tactical plan and ROI model. • Recruiting and monitoring partners: design, web, PR, content marketing, SEO. • Building value propositions and collateral, collaborating with sales and product teams . • Building analyst / media relations / social profile. • Management team, contributing to strategic direction of company. Show less



North Plains Systems (Acquired VYRE, December 2012)

• Head of Sales & Marketing - EMEA

  • Dec 2012 - Jan 2014

  London, United Kingdom Post the acquisition of VYRE by Accel-KKR /North Plains, I continued as the International Sales & Marketing Director at North Plains Key responsibilities: • Setting EMEA marketing strategy, tactical planning and monitoring execution. • EMEA sales strategy, forecasting and management. • Contributing to merged company vision and value propositions. • Responsible for European, multi-discipline team (marketing, sales, channel, account management, inside sales and… Show more Post the acquisition of VYRE by Accel-KKR /North Plains, I continued as the International Sales & Marketing Director at North Plains Key responsibilities: • Setting EMEA marketing strategy, tactical planning and monitoring execution. • EMEA sales strategy, forecasting and management. • Contributing to merged company vision and value propositions. • Responsible for European, multi-discipline team (marketing, sales, channel, account management, inside sales and sales engineers) • Directing channel strategy and supporting 24 EMEA partners. • Presenting seminars / talks at industry events across North America and Europe. • Sustaining analyst relations with established VYRE contacts. Show less



VYRE

• United Kingdom
• Software Development
• 1 - 100 Employee

• Head of Sales & Marketing

  • Dec 2002 - Dec 2012

  London, United Kingdom Summary - Content Management, DAM, Marketing Operations solutions, and services. Results * Founding member, building VYRE brand and sales from zero to level that supported the sale of the company to Accel KKR in 2012 with revenue over $8M. * Built a strong sales and marketing organisation that competed internationally. * Client acquisition included: BBC, Nokia, Nestle, Virgin Holidays, Diageo, William Grant, JWT, Lowe & Partners WorldSummary - Awards and… Show more Summary - Content Management, DAM, Marketing Operations solutions, and services. Results * Founding member, building VYRE brand and sales from zero to level that supported the sale of the company to Accel KKR in 2012 with revenue over $8M. * Built a strong sales and marketing organisation that competed internationally. * Client acquisition included: BBC, Nokia, Nestle, Virgin Holidays, Diageo, William Grant, JWT, Lowe & Partners WorldSummary - Awards and Honours * Positioning VYRE Unify platform as a leader in the DAM & MRM space, gaining Gartner Magic Quadrant (Visionary) and Forrester Wave status. * Lowe Go - Award for best Knowledge Management Intranet Project, British Computer Society Awards. * Icelandair - Best Website Design Award, Technology for Marketing Award. Lowe Go Portal - Most Effective Use of IT in Professional Services, Information Age Awards. Note: post the acquisition of VYRE by Accel-KKR /North Plains (December 2012), I continued as the International Sales and Marketing Director at North Plain, Setting EMEA marketing strategy, tactical planning, and monitoring execution and results. Show less



SoftChaos

• United Kingdom
• Technology, Information and Internet

• Sales and Marketing Manager

  • Nov 2001 - Dec 2002

  London, United Kingdom SoftChaos was a startup Apple Mac Software Company • Build awareness and go to market strategy for the SoftChaos product range • Build relations with Apple business team to support growth • Gain position on the Apple top 50 business products • Build and support international channel network



September Films

• United States
• Media Production
• 1 - 100 Employee

• Business Development Manager

  • Apr 2000 - Oct 2001

  London, United Kingdom Business Development Manager, April 2000 – October 2001 • Recruited to help build dot.com business ClipSalesNow.com, unfortunately funding was not adequate and wound up shortly after joining • Remained to close up business and then switched to business development for main September Films group



Integrated Solutions Technology

• Information Technology & Services
• 1 - 100 Employee

• Sales and Marketing Manager

  • Jul 1997 - Apr 2000

  London, United Kingdom IST was a system integrator specailising in trail-blazing MEPG, DVD authoring and DAM • Setting sales and marketing strategy across the aforementioned specialist areas • Executing and monitoring marketing activities • Ensuring the sales teams have all the tools they need to be successful



Getty Images

• United States
• Photography
• 700 & Above Employee

• Business Development Manager

  • Nov 1995 - Jun 1997

  London, United Kingdom Business Development Executive, June 1996 – June 1997 • Business development for the London Agency Market. Main activities include: group pricing deals and promotions, photographic commissions and building strong business relations • Promotion of the first online ecommerce picture library to London Agency Market Account Executive, November 1995 – June 1996 • Account Executive working as part of the London Agency team



Guardian News & Media

• Feature Sales Executive

  • Oct 1994 - Oct 1995

  London, United Kingdom Feature Sales Executive, October 1994 – October 1995 • Feature sales managing sections of The Guardian and The Observer