Digital Marketing Manager

• Apr 2021 - Present

1. Managing the company's Digital Marketing Content Strategy • Coming up with, managing and executing the quarterly Digital Campaign plans and annual strategy • Monthly reviews and reports on the campaigns above • Identify Digital Marketing trends and insights in the industry • Planning for, allocating and managing Digital marketing investments • Search Engine Optimization • Social Media Management • Driving online visibility • Managing Website optimization 2. Social Networking Management • Optimize content for the website and social media pages • Managing social media engagement; • Track and respond to queries on our live chats and DMS • Work with various content formats such as blogs, videos etc. • Track the website traffic flow • Implement and analyze performance metrics • Measure and assess goals vis-à-vis ROI • Regular device experiments and conversion tests • Execute new and creative collaborations among technologies and platforms • Provide internal campaigns reports on a regular basis 3. Supporting other Business Units • Work with all Business Unite heads in coming up with product-specific campaigns and marketing campaign needs • E-Commerce - responsible for converting website visits into online sales by making the online shopping experience as easy as possible and by introducing special deals on the interactive platforms • Share in the departmental Revenue Mobilization goal - Cross selling and upselling • Sourcing for, training and managing creative designers • Liaison person between Marketing consultants/Agencies/ Companies and Crystal Technologies

Digital Marketing Manager

• Jun 2019 - May 2021

Digital Account Manager

• Jun 2018 - Dec 2018

● An in-depth knowledge Search Engine Optimization including keyword optimization and a good understanding of search engine bidding strategies and implementation ● Good knowledge of display advertising, retargeting, Facebook Ads or YouTube advertising ● A passion for design, marketing, metrics and analysis ● An understanding of the psychology behind the customer decision making process ● Knowledge of design limitations around social media, Newsletter ads. ● Outstanding communication, brainstorming and collaboration skills with obsessive attention to detail ● A deep knowledge of keyword optimization and a good understanding of search engine bidding strategies and implementation ● Strong quantitative & analytical skills; able to use data to optimize day-to-day performance ● Demonstrates a structured and methodical way of working, with the ability to cope with competing demands and effectively prioritize tasks. ● Excellent interpersonal, communication, leadership and negotiation skills ● Monitor, Listen and respond to customer queries on the social media platforms. ● Manage and update company’s website content.

CONTENT CREATOR

• Jul 2017 - Jun 2018

• Social Media content creation • Management of Social Media platforms • Writing and editing articles for Go Places Magazine • Creating digital marketing plan • Client Data Collection • Maintenance of Client Accounts (Customer Service) • Daily/Weekly/Monthly digital Reports • Performing market research • Analysis of Data Collected. • Administrative Support • Social Media content creation • Management of Social Media platforms • Writing and editing articles for Go Places Magazine • Creating digital marketing plan • Client Data Collection • Maintenance of Client Accounts (Customer Service) • Daily/Weekly/Monthly digital Reports • Performing market research • Analysis of Data Collected. • Administrative Support