Experience

hoopla Digital

• United States
• Entertainment Providers
• 1 - 100 Employee

• • Nov 2022 - Present

• • Feb 2021 - Nov 2022

  Responsibilities:- Develop and execute editorial marketing and advertising campaigns.- Ensure marketing efforts align with immediate and long-term business goals, driving process improvements, content enhancements, and lead generation.- Generate marketing activity reports and metrics to measure program success.- Conduct market research, analyze forecasts, competitive landscapes, campaign results, and consumer trends.- Collaborate with leading publishers globally to devise marketing strategies for promoting upcoming bestsellers.- Assist in content selection for our global book club.- Curate notable editorial collections for the hoopla.com audiobook site.- Lead the literary diversity audit initiative and utilize Tableau and Salesforce to analyze sales data for future campaign strategies.- Engage with potential and existing clients worldwide to discuss marketing strategies.- Customize collections for individual clients and manage design assets on our eCommerce and patron-facing platforms.- Collaborate with data and IT teams to develop innovative workflow optimization tools relevant to my role.- Manage vendor relationships with publishers.- Develop diversity campaigns for the hoopla website. Show less



Express Employment Professionals

• United States
• Staffing and Recruiting
• 1 - 100 Employee

• Office Coordinator

  • Jul 2020 - Feb 2021

  - Implemented effective office procedures and meticulously organized all office activities to optimize efficiency. - Maintained meticulous filing systems to ensure accurate record-keeping. - Provided comprehensive administrative support to teams, including call redirection, correspondence dissemination, and meeting scheduling. - Welcomed and assisted visitors in a courteous and professional manner. - Monitored office expenditures and efficiently managed all office contracts, such as rent and service agreements. - Conducted basic bookkeeping tasks and updated the accounting system accordingly. - Addressed customer complaints or concerns promptly and professionally. - Oversaw office supplies inventory and placed orders as needed. Show less



Massage Envy

• United States
• Wellness and Fitness Services
• 700 & Above Employee

• Assistant Manager

  • Dec 2018 - Jul 2020

  - Provided comprehensive support to management in planning, coordinating, organizing, and directing clinic operations while ensuring compliance reporting. - Developed annual goals, objectives, and budgets, and presented recommendations to enhance the membership base. - Assisted in coordinating and executing successful marketing campaigns and events, including forging partnerships with local businesses. - Led the transition from paper charts to electronic client records, ensuring accurate record-keeping and efficient data management. Managed office and product inventory. - Collaborated with front desk staff to develop various customer service initiatives aimed at meeting service goals. - Conducted training for two administrative assistants during a period of company expansion, emphasizing attention to detail and adherence to company policies. Show less



Charming Charlie

• United States
• Retail
• 700 & Above Employee

• In-store Marketing Coordinator

  • Aug 2015 - Jan 2018

  • Assisted in the organizing of special events, including volunteer appreciation events and other fundraising initiatives. • Prepared detailed records of fundraising goals. • Scheduled regular outreach events in the local Maumee area and educated employees on community responsibility. • Fostered and maintained relationships with collaborating partners. • Improved product marketing in coordination with the Store Manager to maintain high standards for our partners. • Successfully managed local social media accounts, i.e., Instagram and Facebook. Show less