Ruth Buijvoets

Marketing and Communications Specialist at ThiemeMeulenhoff
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Contact Information
us****@****om
(386) 825-5501
Location
Utrecht, Utrecht, Netherlands, NL
Languages
  • English Full professional proficiency
  • Dutch Native or bilingual proficiency
  • French Limited working proficiency
Skills

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Marinka Joosten

Ik ben blij dat Ruth en ik een tijdje collega's waren. Ruth is altijd enthousiast en zet zich vol in voor haar werk. Ze is nieuwsgierig en stelt in projecten de juiste vragen op het juiste moment. Zo houdt ze iedereen scherp, maar altijd op een positieve manier. Daarnaast kan je erg met haar lachen. Een hele fijne collega!

Dianne van Os

Ik heb met veel plezier samengewerkt met Ruth tijdens een rebranding voor één van de merken waarvoor zij werkzaam is. Ruth is goed in haar vak, heeft een professionele houding, maar brengt ook een boel positiviteit met zich mee. Eén van de dingen die Ruth voor mij omschrijven is dat ze dankbaar is en heel erg het gevoel van 'samen' uitdraagt. Al snel voelde deze opdracht als een project van ons samen, wat volgens mij alleen maar tot nog mooiere resultaten heeft geleid. Feedback geeft Ruth heel genuanceerd en ze staat daarin ook open voor gesprek, wat maakt dat we altijd tot de beste oplossing zijn gekomen. Samenwerken met een klant als Ruth is een echt feest, hopelijk gaat dit ooit weer eens gebeuren.

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Credentials

  • Schrijftraining 'Schrijf eens normaal joh'
    Taaluilen
    Feb, 2023
    - Nov, 2024
  • Data driven leadership
    AXVECO
    Jan, 2023
    - Nov, 2024
  • Data visualization
    Beeckestijn Business School
    Apr, 2022
    - Nov, 2024
  • Briefings ontwikkelen
    NIMA, Nederlands Instituut voor Marketing
    Oct, 2021
    - Nov, 2024
  • Basisprincipes van Online Marketing
    Google
    Apr, 2020
    - Nov, 2024
  • Copywriting
    NIMA, Nederlands Instituut voor Marketing
  • Creatieve concepten beoordelen
    NIMA, Nederlands Instituut voor Marketing

Experience

  • ThiemeMeulenhoff
    • Netherlands
    • Book and Periodical Publishing
    • 200 - 300 Employee
    • Marketing and Communications Specialist
      • May 2018 - Present

      Marketing communications with focus on both retention and new business, in a very competitive and fast-shifting market, influenced by digital trends and goverment regulations. ThiemeMeulenhoff is one of the biggest publishers of educational products in the Netherlands and currently part of the Klett Group. Marketing communications with focus on both retention and new business, in a very competitive and fast-shifting market, influenced by digital trends and goverment regulations. ThiemeMeulenhoff is one of the biggest publishers of educational products in the Netherlands and currently part of the Klett Group.

  • Telekids Musicalschool / De Nederlandse Musicalschool
    • Netherlands
    • Performing Arts
    • 1 - 100 Employee
    • Marketing and Communication Manager
      • Sep 2015 - May 2018

      Foundation 'Kom maar op' and RTL Netherlands partner up to create the 'Telekids Musicalschool' (age group 4 - 9) and 'RTL Talent Academy' (age group 10 - 18) to let kids enjoy the personal benefits of singing, acting and dancing. This all started with the re-launch of 'Telekids' on tv in 2013. Ever since the school is an important part of the platform and grew intensively. The co-operation with mediapartner RTL complements the program of the school; to strive to fulfill every child's dreams, whether it's on stage, on tv, in their classroom or their own home Responsibilities: - Deepen the cooperation with RTL - Create new opportunities for national and regional promotion - Build a network for joint promotions - Optimise the costumer journey - Act as the gatekeeper of the brand - Manage marketing junior (0,5 FTE) - Producer and manager of all branding and campagnes (print, video, tv, free publicity, social media, websites, newsletters, advertising, ect.) - P&L on all projects Show less

  • World Leading Schools Association Foundation (WLSA)
    • Netherlands
    • Education Administration Programs
    • 1 - 100 Employee
    • Marketing and Communication Manager
      • Aug 2014 - Aug 2015

      World Leading Schools Association (WLSA) - Leading Schools Leading Global Change - WLSA is a non-profit organisation that acts as a platform for a network of secondary schools and Universities in English speaking countries and China. The mission is to lead global change by serving schools and school leaders. WLSA hosts events and services all over the world so the network may develop leading, innovative programmes for their students to develop to be the leaders of their generation. Responsibilities o Developing strategic relationships and expanding the network (B-to-B) o Marketing planning and marketing management (among Dutch and Chinese offices) o Creating marketing and communication materials for activities and events all over the world (offline and online) o Strengthening the bond with current Associates and attract new potential Associates through campaigns and account management Show less

  • FanWork
    • Netherlands
    • Marketing Services
    • 1 - 100 Employee
    • Projectmanager
      • Sep 2008 - Jul 2014

      FanWork is a company that brings people together through unforgettable experiences. On the one hand by creating event-, marketing- and sales concepts for shopping malls. On the other hand by creating opportunities to let children and youngsters learn and enjoy the experience of music and performance. Responsibilities o Developing 4 workshop-locations with 30 creative freelancers as the general manager, after managing the start-up in 2009 o Marketing materials (off- and online) o Creating event concepts o Content management (multiple websites and social media) o Public Relations/Free publicity o Completing the start-up (2010) and day-to-day management (marketing, communication, acquisition, organisation and administration) of FanWork Casting o Managing the launch of ‘Musical after school’ in 2008 www.fanworkmusicals.nl www.fanworkevents.nl Show less

  • bos theaterproducties
    • Netherlands
    • Performing Arts
    • 1 - 100 Employee
    • Assistant Marketing & PR led by Marco de Koning, Royal Promotions
      • Aug 2007 - Jul 2008

      Thesis: 'How to apply New Media as PR/Marketing tool’ Bos Theaterproducties produces theatre shows and is the impresario of several actors. Responsibilities o Creating and executing publicity plans o Organising press presentations, premiere and dernieres o Writing content for websites, promotional content and news articles o Tracking marketing related data, trends and focus www.bostheaterproducties.nl/ Thesis: 'How to apply New Media as PR/Marketing tool’ Bos Theaterproducties produces theatre shows and is the impresario of several actors. Responsibilities o Creating and executing publicity plans o Organising press presentations, premiere and dernieres o Writing content for websites, promotional content and news articles o Tracking marketing related data, trends and focus www.bostheaterproducties.nl/

Education

  • LOI Online Marketing
    Post-HBO, Online Marketing
    2017 - 2017
  • Stenden University
    Bachelor of Business Administration, Leisure Management
    2004 - 2008

Community

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