Inbound Marketing Specialist

• Aug 2021 - Present

IT Consultant: Social Media

• Feb 2020 - Aug 2021

- Conducted and executed brand communication strategies, including brand storytelling and visual identity development, to effectively convey clients' unique value propositions and foster emotional connections with the target audience. - Concepted and executed comprehensive content strategies for web and social media platforms, resulting in increased engagement and brand visibility. - Successfully managed various company's online presence by regularly updating various social… Show more - Conducted and executed brand communication strategies, including brand storytelling and visual identity development, to effectively convey clients' unique value propositions and foster emotional connections with the target audience. - Concepted and executed comprehensive content strategies for web and social media platforms, resulting in increased engagement and brand visibility. - Successfully managed various company's online presence by regularly updating various social media accounts, resulting in enhanced online visibility and increased traffic. - Managed online community engagement, responding to customer inquiries, comments, and messages in a timely and professional manner to enhance customer satisfaction and loyalty. -Crafted compelling and persuasive copy for webpages, effectively conveying brand messaging and value propositions to target audiences. - Spearheaded end-to-end conceptualization and execution of impactful social media campaigns, driving brand awareness, engagement, and conversion rates. - Formulated and executed innovative marketing strategies to drive brand growth and increase brand presence on social media platforms, resulting in significant audience engagement, expanded reach, and measurable increases in brand awareness and conversions. Show less - Conducted and executed brand communication strategies, including brand storytelling and visual identity development, to effectively convey clients' unique value propositions and foster emotional connections with the target audience. - Concepted and executed comprehensive content strategies for web and social media platforms, resulting in increased engagement and brand visibility. - Successfully managed various company's online presence by regularly updating various social… Show more - Conducted and executed brand communication strategies, including brand storytelling and visual identity development, to effectively convey clients' unique value propositions and foster emotional connections with the target audience. - Concepted and executed comprehensive content strategies for web and social media platforms, resulting in increased engagement and brand visibility. - Successfully managed various company's online presence by regularly updating various social media accounts, resulting in enhanced online visibility and increased traffic. - Managed online community engagement, responding to customer inquiries, comments, and messages in a timely and professional manner to enhance customer satisfaction and loyalty. -Crafted compelling and persuasive copy for webpages, effectively conveying brand messaging and value propositions to target audiences. - Spearheaded end-to-end conceptualization and execution of impactful social media campaigns, driving brand awareness, engagement, and conversion rates. - Formulated and executed innovative marketing strategies to drive brand growth and increase brand presence on social media platforms, resulting in significant audience engagement, expanded reach, and measurable increases in brand awareness and conversions. Show less

Junior Social Media Manager

• Apr 2019 - Sep 2019

- Conducted and executed brand communication strategies, including brand storytelling and visual identity development, to effectively convey clients' unique value propositions and foster emotional connections with the target audience. - Concepted and executed comprehensive content strategies for web and social media platforms, resulting in increased engagement and brand visibility. - Successfully managed various company's online presence by regularly updating various social… Show more - Conducted and executed brand communication strategies, including brand storytelling and visual identity development, to effectively convey clients' unique value propositions and foster emotional connections with the target audience. - Concepted and executed comprehensive content strategies for web and social media platforms, resulting in increased engagement and brand visibility. - Successfully managed various company's online presence by regularly updating various social media accounts, resulting in enhanced online visibility and increased traffic. - Managed online community engagement, responding to customer inquiries, comments, and messages in a timely and professional manner to enhance customer satisfaction and loyalty. - Captured visually captivating photographs for use on the company's website, social media platforms, and other marketing collateral, enhancing the brand's visual identity and storytelling capabilities. Show less - Conducted and executed brand communication strategies, including brand storytelling and visual identity development, to effectively convey clients' unique value propositions and foster emotional connections with the target audience. - Concepted and executed comprehensive content strategies for web and social media platforms, resulting in increased engagement and brand visibility. - Successfully managed various company's online presence by regularly updating various social… Show more - Conducted and executed brand communication strategies, including brand storytelling and visual identity development, to effectively convey clients' unique value propositions and foster emotional connections with the target audience. - Concepted and executed comprehensive content strategies for web and social media platforms, resulting in increased engagement and brand visibility. - Successfully managed various company's online presence by regularly updating various social media accounts, resulting in enhanced online visibility and increased traffic. - Managed online community engagement, responding to customer inquiries, comments, and messages in a timely and professional manner to enhance customer satisfaction and loyalty. - Captured visually captivating photographs for use on the company's website, social media platforms, and other marketing collateral, enhancing the brand's visual identity and storytelling capabilities. Show less

Communications Manager

• Jun 2018 - Aug 2018

-Volunteered on a pro bono basis to design and deliver comprehensive training programs for local communities and companies, equipping them with the knowledge and skills to leverage our company's offerings and drive impactful result -Crafted compelling and persuasive copy for webpages, effectively conveying brand messaging and value propositions to target audiences. - Oversaw the company's online presence, ensuring regular updates of the website and diverse social media accounts… Show more -Volunteered on a pro bono basis to design and deliver comprehensive training programs for local communities and companies, equipping them with the knowledge and skills to leverage our company's offerings and drive impactful result -Crafted compelling and persuasive copy for webpages, effectively conveying brand messaging and value propositions to target audiences. - Oversaw the company's online presence, ensuring regular updates of the website and diverse social media accounts, fostering a consistent and engaging brand image across digital platforms. - Designed visually appealing graphic assets, including infographics, banners, and illustrations, to support marketing campaigns and enhance brand messaging across various digital platforms, ensuring a cohesive and professional visual representation of the brand. - Orchestrated successful public relations efforts, effectively managing stakeholder relationships and delivering engaging presentations to key decision-makers, expanding the project's reach and impact. - Captured visually captivating photographs for use on the company's website, social media platforms, and other marketing collateral, enhancing the brand's visual identity and storytelling capabilities. Show less -Volunteered on a pro bono basis to design and deliver comprehensive training programs for local communities and companies, equipping them with the knowledge and skills to leverage our company's offerings and drive impactful result -Crafted compelling and persuasive copy for webpages, effectively conveying brand messaging and value propositions to target audiences. - Oversaw the company's online presence, ensuring regular updates of the website and diverse social media accounts… Show more -Volunteered on a pro bono basis to design and deliver comprehensive training programs for local communities and companies, equipping them with the knowledge and skills to leverage our company's offerings and drive impactful result -Crafted compelling and persuasive copy for webpages, effectively conveying brand messaging and value propositions to target audiences. - Oversaw the company's online presence, ensuring regular updates of the website and diverse social media accounts, fostering a consistent and engaging brand image across digital platforms. - Designed visually appealing graphic assets, including infographics, banners, and illustrations, to support marketing campaigns and enhance brand messaging across various digital platforms, ensuring a cohesive and professional visual representation of the brand. - Orchestrated successful public relations efforts, effectively managing stakeholder relationships and delivering engaging presentations to key decision-makers, expanding the project's reach and impact. - Captured visually captivating photographs for use on the company's website, social media platforms, and other marketing collateral, enhancing the brand's visual identity and storytelling capabilities. Show less

Marketing Content Manager

• Apr 2018 - Jun 2018

- Developed and implemented brand positioning strategies to differentiate clients' offerings in highly competitive markets, resulting in increased brand recognition and customer loyalty. - Conducted and executed brand communication strategies, including brand storytelling and visual identity development, to effectively convey clients' unique value propositions and foster emotional connections with the target audience. - Concepted and executed comprehensive content strategies for… Show more - Developed and implemented brand positioning strategies to differentiate clients' offerings in highly competitive markets, resulting in increased brand recognition and customer loyalty. - Conducted and executed brand communication strategies, including brand storytelling and visual identity development, to effectively convey clients' unique value propositions and foster emotional connections with the target audience. - Concepted and executed comprehensive content strategies for web and social media platforms, resulting in increased engagement and brand visibility. - Led the conceptualization and implementation of impactful social media campaigns for multiple clients, driving brand awareness and generating high-quality leads. - Designed visually appealing graphic assets, including infographics, banners, and illustrations, to support marketing campaigns and enhance brand messaging across various digital platforms, ensuring a cohesive and professional visual representation of the brand. - Crafted compelling copywriting for webpages, optimizing content for SEO and ensuring consistent brand messaging across all digital channels. - Successfully managed the company's online presence by regularly updating the website and various social media accounts, resulting in enhanced online visibility and increased website traffic. - Designed visually appealing graphic assets, including infographics, banners, and illustrations, to support marketing campaigns and enhance brand messaging across various digital platforms, ensuring a cohesive and professional visual representation of the brand. - Managed online community engagement, responding to customer inquiries, comments, and messages in a timely and professional manner to enhance customer satisfaction and loyalty. Show less - Developed and implemented brand positioning strategies to differentiate clients' offerings in highly competitive markets, resulting in increased brand recognition and customer loyalty. - Conducted and executed brand communication strategies, including brand storytelling and visual identity development, to effectively convey clients' unique value propositions and foster emotional connections with the target audience. - Concepted and executed comprehensive content strategies for… Show more - Developed and implemented brand positioning strategies to differentiate clients' offerings in highly competitive markets, resulting in increased brand recognition and customer loyalty. - Conducted and executed brand communication strategies, including brand storytelling and visual identity development, to effectively convey clients' unique value propositions and foster emotional connections with the target audience. - Concepted and executed comprehensive content strategies for web and social media platforms, resulting in increased engagement and brand visibility. - Led the conceptualization and implementation of impactful social media campaigns for multiple clients, driving brand awareness and generating high-quality leads. - Designed visually appealing graphic assets, including infographics, banners, and illustrations, to support marketing campaigns and enhance brand messaging across various digital platforms, ensuring a cohesive and professional visual representation of the brand. - Crafted compelling copywriting for webpages, optimizing content for SEO and ensuring consistent brand messaging across all digital channels. - Successfully managed the company's online presence by regularly updating the website and various social media accounts, resulting in enhanced online visibility and increased website traffic. - Designed visually appealing graphic assets, including infographics, banners, and illustrations, to support marketing campaigns and enhance brand messaging across various digital platforms, ensuring a cohesive and professional visual representation of the brand. - Managed online community engagement, responding to customer inquiries, comments, and messages in a timely and professional manner to enhance customer satisfaction and loyalty. Show less

Public Relations Communications Specialist

• Jun 2017 - Oct 2017

- Developed and executed innovative social media campaigns to enhance brand visibility and promote client events and products, resulting in increased awareness and engagement. - Managed press relations for the renowned festival FICICA17, orchestrating successful media coverage and ensuring positive public perception. - Expertly managed diverse events, seamlessly coordinating logistics, collaborating with stakeholders, and ensuring smooth execution. - Demonstrated a strong… Show more - Developed and executed innovative social media campaigns to enhance brand visibility and promote client events and products, resulting in increased awareness and engagement. - Managed press relations for the renowned festival FICICA17, orchestrating successful media coverage and ensuring positive public perception. - Expertly managed diverse events, seamlessly coordinating logistics, collaborating with stakeholders, and ensuring smooth execution. - Demonstrated a strong commitment to social causes, working closely with community organizations and implementing impactful initiatives to address societal challenges. Show less - Developed and executed innovative social media campaigns to enhance brand visibility and promote client events and products, resulting in increased awareness and engagement. - Managed press relations for the renowned festival FICICA17, orchestrating successful media coverage and ensuring positive public perception. - Expertly managed diverse events, seamlessly coordinating logistics, collaborating with stakeholders, and ensuring smooth execution. - Demonstrated a strong… Show more - Developed and executed innovative social media campaigns to enhance brand visibility and promote client events and products, resulting in increased awareness and engagement. - Managed press relations for the renowned festival FICICA17, orchestrating successful media coverage and ensuring positive public perception. - Expertly managed diverse events, seamlessly coordinating logistics, collaborating with stakeholders, and ensuring smooth execution. - Demonstrated a strong commitment to social causes, working closely with community organizations and implementing impactful initiatives to address societal challenges. Show less

Journalist

• Jan 2017 - Jun 2017

- Developed and executed platform news planning strategies, originating, researching, and producing new stories and features to engage the target audience. - Created compelling content across multiple platforms, including writing captivating headlines, copy, and narratives, maintaining a consistent brand voice. - Led the production of interviews with industry experts, conducting thorough research and preparing insightful questions for thought-provoking discussions. - Developed and executed platform news planning strategies, originating, researching, and producing new stories and features to engage the target audience. - Created compelling content across multiple platforms, including writing captivating headlines, copy, and narratives, maintaining a consistent brand voice. - Led the production of interviews with industry experts, conducting thorough research and preparing insightful questions for thought-provoking discussions.

Social Media Manager

• Feb 2016 - Nov 2016

- Developed and implemented social media strategies, resulting in a significant increase in brand visibility, engagement, and follower growth. - Created compelling content across various social media platforms, including Facebook, Instagram, and Twitter, to effectively communicate key messages and promote brand awareness. - Managed online community engagement, responding to customer inquiries, comments, and messages in a timely and professional manner to enhance customer… Show more - Developed and implemented social media strategies, resulting in a significant increase in brand visibility, engagement, and follower growth. - Created compelling content across various social media platforms, including Facebook, Instagram, and Twitter, to effectively communicate key messages and promote brand awareness. - Managed online community engagement, responding to customer inquiries, comments, and messages in a timely and professional manner to enhance customer satisfaction and loyalty. Show less - Developed and implemented social media strategies, resulting in a significant increase in brand visibility, engagement, and follower growth. - Created compelling content across various social media platforms, including Facebook, Instagram, and Twitter, to effectively communicate key messages and promote brand awareness. - Managed online community engagement, responding to customer inquiries, comments, and messages in a timely and professional manner to enhance customer… Show more - Developed and implemented social media strategies, resulting in a significant increase in brand visibility, engagement, and follower growth. - Created compelling content across various social media platforms, including Facebook, Instagram, and Twitter, to effectively communicate key messages and promote brand awareness. - Managed online community engagement, responding to customer inquiries, comments, and messages in a timely and professional manner to enhance customer satisfaction and loyalty. Show less

Journalist

• Jan 2015 - Feb 2016

- Developed and executed platform news planning strategies, originating, researching, and producing new stories and features to engage the target audience. - Created compelling content across multiple platforms, including writing captivating headlines, copy, and narratives, maintaining a consistent brand voice. - Led the production of interviews with industry experts, conducting thorough research and preparing insightful questions for thought-provoking discussions. -… Show more - Developed and executed platform news planning strategies, originating, researching, and producing new stories and features to engage the target audience. - Created compelling content across multiple platforms, including writing captivating headlines, copy, and narratives, maintaining a consistent brand voice. - Led the production of interviews with industry experts, conducting thorough research and preparing insightful questions for thought-provoking discussions. - Managed the company's online presence by regularly updating the website and various social media accounts, driving brand visibility and engagement. Show less - Developed and executed platform news planning strategies, originating, researching, and producing new stories and features to engage the target audience. - Created compelling content across multiple platforms, including writing captivating headlines, copy, and narratives, maintaining a consistent brand voice. - Led the production of interviews with industry experts, conducting thorough research and preparing insightful questions for thought-provoking discussions. -… Show more - Developed and executed platform news planning strategies, originating, researching, and producing new stories and features to engage the target audience. - Created compelling content across multiple platforms, including writing captivating headlines, copy, and narratives, maintaining a consistent brand voice. - Led the production of interviews with industry experts, conducting thorough research and preparing insightful questions for thought-provoking discussions. - Managed the company's online presence by regularly updating the website and various social media accounts, driving brand visibility and engagement. Show less