Ruth Oakey
Global Marketing Director at Eckoh- Claim this Profile
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Bio
Experience
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Eckoh
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United Kingdom
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IT Services and IT Consulting
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100 - 200 Employee
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Global Marketing Director
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Jul 2022 - Present
Hemel Hempstead, England, United Kingdom • Defining, planning and executing marketing plans to drive sales pipeline and revenue growth • Developing and managing global marketing strategies for Eckoh • Leadership of international marketing team • Build and enhance recognition of Eckoh’s brands and products • Managing, initiating and driving campaigns from conception to execution including forecasting, budgeting and analysis of return on investment • Managing and developing digital strategies and marketing systems to grow… Show more • Defining, planning and executing marketing plans to drive sales pipeline and revenue growth • Developing and managing global marketing strategies for Eckoh • Leadership of international marketing team • Build and enhance recognition of Eckoh’s brands and products • Managing, initiating and driving campaigns from conception to execution including forecasting, budgeting and analysis of return on investment • Managing and developing digital strategies and marketing systems to grow on and offline communities. Show less
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Atos
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France
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IT Services and IT Consulting
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700 & Above Employee
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Global Head of Digital Marketing, Centre of Excellence
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Jun 2021 - Jul 2022
London Development and roll out of a new MarTech stack for Atos. Leadership of a team of 6 MarTech and data specialists. My key achievements for this role have been: • Delivered a new global MarTech stack for Atos • Established and drove a new global digital marketing strategy for Atos
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Global Head of Marketing, Health and Life Sciences
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Jul 2020 - Jun 2021
London, England, United Kingdom In this current role, I deliver substantial efforts leading a global team of 10 specialist health and life sciences (HLS) marketers to attain business objectives. Furthermore, I design and implement a global go-to-market strategy for HLS industries through strategic digital marketing, account-based marketing, and customer experience. My key achievements for this role have been: • Steered significant efforts in driving marketing to support c.£1.5bn+ revenue for 1/6th of Atos. •… Show more In this current role, I deliver substantial efforts leading a global team of 10 specialist health and life sciences (HLS) marketers to attain business objectives. Furthermore, I design and implement a global go-to-market strategy for HLS industries through strategic digital marketing, account-based marketing, and customer experience. My key achievements for this role have been: • Steered significant efforts in driving marketing to support c.£1.5bn+ revenue for 1/6th of Atos. • Established data driven approach to optimise brand communications based on customer information. • Created a marketing approach based on clear financial KPIs to increase revenue streams.
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Head of Marketing | Head of Private Sector Marketing
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Jul 2017 - Jul 2020
United Kingdom During this tenure, I have leveraged industry/market knowledge to develop strategic plans and roadmap across experiential marketing. I have delivered data-driven insights and opportunities by identifying and analysing competitive activity, market trends, and consumer behaviour. Moreover, I have designed and implemented a KPI dashboard to analyse market trends and conduct market research in advance of planned initiatives. The benefits I brought during this role were: • Established and… Show more During this tenure, I have leveraged industry/market knowledge to develop strategic plans and roadmap across experiential marketing. I have delivered data-driven insights and opportunities by identifying and analysing competitive activity, market trends, and consumer behaviour. Moreover, I have designed and implemented a KPI dashboard to analyse market trends and conduct market research in advance of planned initiatives. The benefits I brought during this role were: • Established and mentored a high-performance 12 marketing specialists and events staff by delivering quality leadership to achieve business goals/objectives. • Generated £500M+ in sales qualified opportunities across public/private sector markets per annum. • Achieved 80%-win rate across must win opportunities by delivering bid support to £5bn worth of priority deals.
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Marketing Manager, Business Transformation Services
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Jul 2015 - Jul 2017
London, United Kingdom In this position, I administered overall marketing activities for Atos Business Process Services (BPS/BPO) service line. I have developed and delivered a B2B marketing plan for one of the company's key accounts and national savings/investments (NS&I). Selected contributions for this role were: • Established value proposition and go-to-market plan to achieve competitive advantage. • Provided assistance to generate £2M+ revenues through business process outsourcing within one year.
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Exemplas
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United Kingdom
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Business Consulting and Services
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1 - 100 Employee
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Marketing Manager
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May 2012 - Jul 2015
Hatfield, England, United Kingdom In this role, I have managed all strategic marketing and lead generation activities across the company SME business portfolio. I have designed, controlled, and implemented all local campaigns with agencies across various channels. Moreover, I have managed employees and resources to achieve organisational goals. My Key Achievements: • Designed and executed B2B campaigns as well as led employees between 5 to 250 by delivering quality leadership. • Generated £22M revenues by implementing… Show more In this role, I have managed all strategic marketing and lead generation activities across the company SME business portfolio. I have designed, controlled, and implemented all local campaigns with agencies across various channels. Moreover, I have managed employees and resources to achieve organisational goals. My Key Achievements: • Designed and executed B2B campaigns as well as led employees between 5 to 250 by delivering quality leadership. • Generated £22M revenues by implementing robust strategies.
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Marketing Manager
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Sep 2010 - May 2012
Hatfield I was responsible for administering strategic marketing and lead generation campaigns to optimise profit margins. I have directed marketing strategy and planning through market research and analysis.
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Education
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University of Leeds
Master's degree, International/Global Studies -
University of Bristol
Bachelor of Arts - BA (Hons), HISTORY