Experience

Maritime Marketing

• Denmark
• Advertising Services

• Owner

  • Aug 2008 - Present

  We do not build boats, we build the brands! We have worked with the global and local players in the maritime industry. We have build brands and re-branded others, brought new concepts and promoted them. Brands like: - Princess Yachts - Riva Yacht - Pershing Yachts - Ferretti Yachts - Zeelander Yachts - DutchCraft - MochiCraft - Itama - Apreamare - Jongert - Veka Group - Madera Ribs - AdmiralsTender - Ibiza Gold Cup - Solaris Power - Cooper Yacht The organisation of communication, giving support to maritime entrepreneurs and brands in their online and offline marketing and communication activities. - Strategy & Brand Development - Social Media & Websites - Events & Trade Fairs - Film & Photography - Training & Coaching - Advertising & Media - Public Relations - Graphic Design YES WE DO.. MARKETING!


Princess Yachts Benelux
• Netherlands
• Shipbuilding
• Marketing

  • Mar 2019 - Present

AdmiralsTender
• Netherlands
• Shipbuilding
• Marketing

  • Jan 2019 - Present

cooperyacht
• Netherlands
• Shipbuilding
• Marketing

  • Jun 2022 - Present

DutchCraft Yacht
• Netherlands
• Shipbuilding
• Marketing

  • Oct 2018 - Mar 2019

Zeelander Yachts
• Netherlands
• Shipbuilding
• 1 - 100 Employee
• Marketing

  • Feb 2018 - Mar 2019


Cultuurfonds Mode Stipendium

• Social Media Specialist

  • Apr 2018 - Apr 2018

  The Cultuurfonds Fashion Stipendium is the biggest fashion award in The Netherlands. For this annual project i have developed and executed the social media campaign. Since 2011, recipients of this grant have represented a line of inspirational and outstanding contemporary Dutch fashion designers such as Jan Taminiau, Iris van Herpen and Ronald van der Kemp. The Stipendium consists of a financial award of €50,000 and has been installed by the Prins Bernhard Cultuurfonds and an anonymous patron with a love for fashion design.



Villa Pinedo

• Netherlands
• Non-profit Organizations
• 1 - 100 Employee

• Adviseur Marketing & Communication

  • Mar 2017 - Jan 2018

  Op vrijwillige basis gewerkt voor Villa Pinedo, dé plek voor kinderen met gescheiden ouders waar zij hun ervaringen delen en volwassenen bewust maken van wat er in hun hoofd en hart omgaat. Deze stichting streeft ernaar haar belangrijkste doelstelling te realiseren: dat Artikel 3 van de Internationale Rechten van het kind wordt nageleefd, ‘Het belang van het kind moet voorop staan bij alle maatregelen die kinderen aangaan’. Op vrijwillige basis gewerkt voor Villa Pinedo, dé plek voor kinderen met gescheiden ouders waar zij hun ervaringen delen en volwassenen bewust maken van wat er in hun hoofd en hart omgaat. Deze stichting streeft ernaar haar belangrijkste doelstelling te realiseren: dat Artikel 3 van de Internationale Rechten van het kind wordt nageleefd, ‘Het belang van het kind moet voorop staan bij alle maatregelen die kinderen aangaan’.



VEKA Group

• Netherlands
• Shipbuilding
• 1 - 100 Employee

• Marketing Manager

  • Sep 2012 - Jan 2016

  Responsible all marketing communication activities of the Dutch shipbuilder VEKA. The company is an international player in the maritime industry and builds a large range of ships for the inland, seagoing and offshore market. www.vekagroup.com www.jongert.com www.m-ribs.eu Responsible all marketing communication activities of the Dutch shipbuilder VEKA. The company is an international player in the maritime industry and builds a large range of ships for the inland, seagoing and offshore market. www.vekagroup.com www.jongert.com www.m-ribs.eu



DutchFashionFoundation

• Brand Development ai

  • 2005 - Sep 2012

  Between 2005 and 2012 I have been working as marketing consultant for the Dutch Fashion Foundation, an organisation which promotes young talented Dutch fashion designers in the Netherlands and abroad. From 2005 till 2007 I created the concept and did the development of the 'Dutch Fashion Awards', as well as initiating the partnership with Daimler-Chrysler and several other international companies. This has resulted in the Mercedes-Benz Dutch Fashion Awards. From October 2011 to September 2012 I was in the role of Head of Brand Development and Partnerships, we further developed the concept Dutch Fashion Awards and matched new partners, like Procter & Gamble.



Lengers Yachts

• Netherlands
• Maritime Transportation
• 1 - 100 Employee

• Manager Marketing Ferretti Group Benelux

  • Aug 2008 - Oct 2011

  Marketing & Events Manager for the nautical company Lengers Yachts and the iconic brands of the Ferretti Group (including Riva Yachts, Pershing, Ferretti Yachts, Mochi Craft, Itama and Apreamare), operating in a high-end international branch. Responsible for all marketing communication activities and concept & development of events, including 'Riva Ferrari Test Weekend’ in 2009, the ‘Riva Gucci’ stand at the Millionaire Fair in 2010 and the Ferretti Group booth at Boot Düsseldorf in 2010 (2300 m2) and 2011. Setting up and managing event-partnerships with other companies and brands. Initiated the social media channels for Riva and Pershing.



Yacht Vision

• United Arab Emirates
• Retail Luxury Goods and Jewelry
• 1 - 100 Employee

• Account & Partnerships

  • Feb 2008 - Aug 2008

  Account manager within the sales department for the cross media platforms Yacht Vision, House Vision and Jetsetters. Work consisted of maintenance of customer relations and media sales for Television, Print, Internet and Events. For the Yacht Vision platform I started developing strategic partnerships, making proposition and the first contacts with companies. Account manager within the sales department for the cross media platforms Yacht Vision, House Vision and Jetsetters. Work consisted of maintenance of customer relations and media sales for Television, Print, Internet and Events. For the Yacht Vision platform I started developing strategic partnerships, making proposition and the first contacts with companies.



Le Papillon Europe

• Communication Manager ai

  • Dec 2005 - Jan 2007

  Communication Manager for Le Papillon Europe, as interim responsible for the marketing and communication activities for the wholesale in Europe, the retail in The Netherlands and the Australian brand Bloch in Europe. Implemented the re-branding of the new company name, development and production of all printed matters, coordination of Public Relations and sponsor activities, model castings and photoshoots, development of media policy and promotion campaigns of the brand and collections. Communication Manager for Le Papillon Europe, as interim responsible for the marketing and communication activities for the wholesale in Europe, the retail in The Netherlands and the Australian brand Bloch in Europe. Implemented the re-branding of the new company name, development and production of all printed matters, coordination of Public Relations and sponsor activities, model castings and photoshoots, development of media policy and promotion campaigns of the brand and collections.



FILM Sponsoring

• Sponsor Consultant

  • 2000 - 2007

  Sponsorconsultant FILM / owner filmsponsoring.nl Owner of FILM Sponsoring and worked independently for and with mayor Dutch film producers like Johan Nijenhuis, Erik de Bruyn, A-Film, Bridge Entertainment, Egmond Film & Television and others. This work mainly consisted of developing and making sponsorship strategies and presentations, sponsors finding, preparing the contracts and providing sponsor training for companies. Projects included: - IDFA, the largest documentary film festival in the world. - Motion picture 'Volle Maan', with over 455.000 visitors the most popular film in The Netherlands in 2002. - Motion picture 'Schippers van Bontekoe’, more than 100.000 visitors. - Motion picture 'Erik of het Klein Insektenboek’. - Other films like Nadine, Alibi and several films of Carry Slee.



BoLT Communication

• Norway
• Graphic Design
• 1 - 100 Employee

• Sponsor Consultant

  • Jan 2000 - Sep 2005

  Sponsorconsultant EVENTS, owner of BoLT Communication Worked independently for and with various producers of a wide range of entertainment media (film/TV, music, sports, musicals, non-governmental organizations and cultural projects). Also worked closely together with sponsorship consultancty RightsToCreate. This work mainly consisted of developing and making sponsorship strategies and presentations, sponsors finding, preparing the contracts and providing sponsor training for companies. Partnerships were always based on similar brand values, communication objectives and reciprocal activation. Projects included: - ‘North Sea Jazz Festival’ in The Hague. The biggest indoor jazz festival of the world, a high-end target group and more than 70.000 visitors. The main sponsorship with Bührmann (Staples) was initiated. - ‘Lowlands’, 60.000 visitors. - ‘Dutch Fashion Foundation, for this organisation I developed the concept ‘Dutch Fashion Awards’ and initiated the partnership with Daimler Chrysler and established alliances with other leading institutions, which resulted in the annual Mercedes-Benz Dutch Fashion Awards. - Rotterdam Festivals. The development of a collaborative project for about 15 mid sized festivals on marketing and sponsorship activities. - Cirque du Soleil, for the project 'Saltimbanco' in Amsterdam 2002 (192.500 visitors) assistance in sponsor finding was given to the headquarters based in Amsterdam. - Parkpop in The Hague, a national and mainstream event, 400.000 visitors. Various partnerships were initiated. - Non Governmental organizations (Oxfam Novib, Child Right, Kika, Defence for Children and ISH Events). - Also have been active on 30 other projects, like National Ballet, Concert Building Amsterdam, Ome Willem en Ernst Bobby en de rest. I have always adviced and assisted several child related non-profit organizations with sponsor strategy and partnerships on a voluntary basis.



Beats Included B.V.

• Marketing Manager

  • Oct 2000 - Dec 2001

  Beats Included was a succesfull record company. Marketing was part of the created events around the record labels and the various CD concepts. Beats Included was a succesfull record company. Marketing was part of the created events around the record labels and the various CD concepts.



Leads PR

• Netherlands
• Public Relations and Communications Services

• Consultant Public Relations

  • 1998 - 1999

  Consultant Public Relations, for the company LEADS PR I work on the accounts Ford Nederland, 20th Century Fox Home Entertainment, Deloitte & Touche, Electronic Arts, BelCompany, K-Swiss, Van Gils, Kipling, Wolford and more. Responsible for communication with the customer and media, press releases, organizing press meetings and events. My work resulted in excellent exposure in the media for all my customers. For several non-profit organizations I have often been doing PR and Promotion activities on a voluntary basis.

• Organization of communication projects

  • 1995 - 1997

  Organization of communication projects, as owner of BoLT Communication I initiated various activities which consisted mainly of communication concepts, strategy development, research projects and large scale graphic productions. Two examples are: - VVV (Dutch Tourist Office), the development of their main magazine, including a new product name; ‘VVV-Gids’. In this 3-year partnership I implemented a national standardization program for and with the 29 VVV offices. During this project I developed a 3 till 5 year publishing plan for all the magazines, a corporation between 29 publishers and coordinated a centralized production of the magazines and print campaigns. - AT&T (telecom), development of several national print campaigns and the sponsored magazine, "AT&T News Magazine”.