Rusty West
Coordinating Producer of live events technology at NBC Sports Bay Area & California- Claim this Profile
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Bio
Experience
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NBC Sports Bay Area & California
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United States
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Media Production
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100 - 200 Employee
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Coordinating Producer of live events technology
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Aug 2022 - Present
Lead and manage the deployment of innovative technology throughout live sports productions. Responsible for the support of our production teams to deliver next level experiences for viewers within our live broadcasts. A combination of production, operations, and technical expertise is used to execute projects related to RAPS productions, cloud production, cloud based digital media hub, on-screen overlays, Augmented Reality, player tracking, Next Gen Stats, Edge technology, enhanced cameras, and new technical storytelling tools etc. Responsible for technical timelines and financial planning and the day-to-day operations, training and recruiting for these projects. Show less
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NBC Sports
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United States
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Broadcast Media Production and Distribution
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700 & Above Employee
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Technical Manager
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Jan 2022 - Aug 2022
Integrate, implement, drive and consult NBC’s first full remote cloud production specifically for Golden State Warriors, San Jose Sharks, Oakland A’s, San Francisco Giants and Sacramento Kings. Integrate, implement, drive and consult NBC’s first full remote cloud production specifically for Golden State Warriors, San Jose Sharks, Oakland A’s, San Francisco Giants and Sacramento Kings.
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Intel Corporation
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United States
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Semiconductor Manufacturing
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700 & Above Employee
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Coordinating Producer
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Feb 2017 - Dec 2021
Responsible for: -Driving success for Intel Sports pre, post and live creative productions. -Developing, integrating and delivering top quality immersive productions to fans and clients. -Managing a team of five Coordinating Producers as well as over 50 production freelancers worldwide. -Managing a European team to create live and post produced immersive volumetric content for the global soccer leagues LaLiga, English Premier League and Ligue 1. -Designing and Leading a team that implemented the world’s first full volumetric cloud production workflow and multi show control room. Accomplishments: -Spearheaded True VR’s first post-acquisition project, NCAA March Madness in partnership with Turner Sports, CBS and Facebook’s Oculus resulting in an Emmy nomination and the first successful large scale, full 4K, multi-mobile fleet VR production. -Partnered with Turner Sports to produce and deliver live virtual reality (VR) media for NBA on TNT resulting in the pioneering of new storytelling in emerging technologies. -Led a multi season partnership with the NFL to create content for Oculus and Daydream VR apps with weekly highlights resulting in a new form of scalable media. -Pioneered, produced, and directed Major League Baseball’s first VR experience consisting of a weekly live game-cast including stereoscopic cameras, graphics and multiple picture-in-picture displays. Hired, managed and coordinated the entire production staff from technical crew to talent resulting in a scalable and repeatable production. Notable Projects: *True VR on MLB, NBA, NFL, March Madness, PGA, Olympic Broadcasting Services, Turner Sports *True View on NFL, NBA, MLB, Olympic Broadcasting Services, La Liga, Premier League, Ligue 1 Show less
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NBC Sports Bay Area & California
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United States
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Media Production
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100 - 200 Employee
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Associate Director
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Aug 2011 - Feb 2017
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CBS
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United States
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Entertainment Providers
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700 & Above Employee
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Associate Producer, Thursday Night Football
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2014 - Dec 2016
Lead Associate Producer of Virtual Graphics for Thursday Night Football Lead Associate Producer of Virtual Graphics for Thursday Night Football
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ESPN
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United States
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Broadcast Media Production and Distribution
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700 & Above Employee
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Freelance Associate Producer
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Sep 2016 - Oct 2016
Responsible for integrating Sportvisions TrackFX product with ESPN broadcast of the World Cup of Hockey. Responsible for integrating Sportvisions TrackFX product with ESPN broadcast of the World Cup of Hockey.
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FOX Sports
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Broadcast Media Production and Distribution
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700 & Above Employee
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Associate Producer of Top Font "Player Pointers"
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2012 - 2014
http://www.foxnews.com/sports/2012/09/01/fox-sports-to-unveil-pointer/ http://www.foxnews.com/sports/2012/09/01/fox-sports-to-unveil-pointer/
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Warner Bros. Discovery Sports
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Broadcast Media Production and Distribution
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100 - 200 Employee
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Associate Producer, NASCAR
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2011 - 2014
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ESPN
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United States
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Broadcast Media Production and Distribution
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700 & Above Employee
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Associate Producer, NASCAR
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2011 - 2014
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NASCAR
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Spectator Sports
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700 & Above Employee
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Internet Products Coordinator
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2007 - 2012
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NBC Sports
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United States
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Broadcast Media Production and Distribution
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700 & Above Employee
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Associate Producer of Stromotion
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2010 - 2010
Vancouver Winter Olympics Vancouver Winter Olympics
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Associate Producer of Phil Sims Spotlight
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2009 - 2010
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Associate Producer of Feature Tracker
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2008 - 2009
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NBC Sports
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United States
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Broadcast Media Production and Distribution
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700 & Above Employee
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Associate Producer
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Aug 2008 - Sep 2008
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Field Technician
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Feb 2007 - Feb 2008
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Associate Producer of Draft Track
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2007 - 2008
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Sportvision
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United States
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Freelance Associate Producer/Operator
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Aug 2003 - Feb 2007
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Education
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California State University, Chico
BA, Communications, Media Arts -
Ernest Righetti High School
Graduate