Experience

SUNTORY BEVERAGE & FOOD EUROPE
• United Kingdom
• Manufacturing
• 200 - 300 Employee
• Senior Brand Manager - Schweppes Strategy & Innovation

  • Feb 2023 - Present


Schweppes International Limited

• Netherlands
• Food & Beverages
• 1 - 100 Employee

• Portfolio & Innovation Manager Schweppes

  • Jan 2022 - Feb 2023

  - Portfolio management of the Nr. 1 Must Win Brand Batlle Schweppes across +20 markets in Europe - Collaborate with Brand Planning and Brand Activation Teams to close the gaps between Strategy and Plan and leverage new opportunities,- Execute the portfolio strategy across all submarkets towards Sustainability (sugar/plastic/CSR) + support in the action planSupport in transformation/renovation/innovation based on Regional strategy or Local needs

• Senior Brand Manager Opportunity Brands DACH

  • Nov 2018 - Dec 2021

  - Portfolio Management of the Orangina and Oasis brands within the Swiss market incl. conception of 360 degree marketing campaigns, ATL planning and BTL execution across all sales channels, launch of new innovations (packaging and flavors)- consultant and business partner role for Krombacher Germany with local execution of Orangina and Dr. Pepper campaigns. - Marketing liason between Krombacher Germany and Schweppes International on diverse R&D projects and unlocking new opportunities in the market for category growth Show less



Pernod Ricard

• France
• Beverage Manufacturing
• 700 & Above Employee

• Senior Brand Manager Lifestyle

  • Mar 2017 - Jul 2018

  Senior Brand Manager for the Pernod Ricard lifestyle categories Vodka, Rum and Gin with brands such Absolut, Havana Club, Beefeater and Monkey 47. - Portfolio Management of 3 key spirit segments - Team Lead in creation of 3-year brand planning strategies consisting of activation roadmap and brand execution strategy for all sales channels - Head of a team consisting of 4 employees with two nationalities - Implementation and execution of international innovation projects on a local level for retail as well as Horeca. Constant communication exchange with global brand companies - Planning and execution of open air Festivals - Execution of diverse Horeca activations such as bartender competitions, masterclasses and consumer activations such as Pop-Up Bars Show less



Ricola

• Switzerland
• Food and Beverage Manufacturing
• 100 - 200 Employee

• Senior Product Manager

  • May 2016 - Jan 2017

  - Project Lead of a global innovation involving entering a new category in 6 countries. Specific focus on market entry strategies, generating new consumer insights, defining market size and developing new recipes - Product roll-out of new product innovations in Asia and USA - Project lead in relaunch of Duty Free range - Project Lead of a global innovation involving entering a new category in 6 countries. Specific focus on market entry strategies, generating new consumer insights, defining market size and developing new recipes - Product roll-out of new product innovations in Asia and USA - Project lead in relaunch of Duty Free range



Carlsberg Group

• Denmark
• Food and Beverage Services
• 700 & Above Employee

• Brand Manager Feldschlösschen

  • Jul 2015 - Apr 2016

  - Successful concept creation and market execution of a 360 degree yearly BBQ campaign for the brand Feldschlösschen (ATL till BTL excellence in execution)- Concept creation and activation plan for the Euro 2016 event, including coordination of all retail and gastronomy activations, packaging design and ATL planning- Lead role in commerical planning process for activation calender 2016 (SWOT, BIO's and activation plan)- Product redesign and in market launch for the new, tactile Feldschlösschen Original 50cl can and three other 50cl cans- Development and lead of a Junior Brand Manager Show less

• Junior Brand Manager Feldschlösschen

  • Oct 2011 - Jun 2015

  - Project lead and coordination of a packaging redesign for the mother brand Feldschlösschen Original and 4 further subbrands. Redesign involving 80 SKU's and encompassing 180. Mio consumer units and 40% of the Company turnover- Project lead and coordination for a line extension, Feldschlösschen Stark - involving packaging and brand design, liquid creation, brand concept and market lauch program. - Conceptual creation and execution of a TV Copy including subsequent media planning- Responsible for sponsoring initiatives in ice hockey, Schwingen and the Zurich Film Festival- Various market research activities including testing new concepts, product designs and product samples Show less



Mars

• United States
• Design Services
• 1 - 100 Employee

• Marketing Assistant Brand Marketing

  • Jan 2011 - Oct 2011

  Marketing Assistant within the Confectionary Division of Mars Switzerland. First experiences in Brand Management activities including the coordination and execution of a national 360 marketing campaign for the brand M&M's,The design of retail POS material and the promotion website all while coordinating with numerous partners and agencies. Further activities included the organization and coordination of the Mars Switzerland CSR platform "Spass Bewegt". An initiative created by Mars Switzerland to address issues of healthy consumption and active lifestyle. Show less



Branding Institute

• Switzerland
• Advertising Services
• 1 - 100 Employee

• Assistent des CEO's

  • Jan 2010 - Apr 2010

  Support on various rebranding projects for Swiss companies. Support on various rebranding projects for Swiss companies.



JHA Productions

• India
• 1 - 100 Employee

• Assistent

  • May 1997 - Jul 1997

  Internship with JHA Productions, a advertisment production company situated in Kuala Lumpur, Malaysia. Introduction in diverse agency activities including: briefing, strategic alignment, location scouting, production and final finishing. Active assistance on two advertisment productions for the companies Procter & Gamble and a local Loyalty Membership card. Internship with JHA Productions, a advertisment production company situated in Kuala Lumpur, Malaysia. Introduction in diverse agency activities including: briefing, strategic alignment, location scouting, production and final finishing. Active assistance on two advertisment productions for the companies Procter & Gamble and a local Loyalty Membership card.