Russ Lascink

Vice President - Military Sales & Training at Systems Technology, Inc. (STI)
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Contact Information
us****@****om
(386) 825-5501
Languages
  • English Native or bilingual proficiency
  • Spanish Limited working proficiency
Skills

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5.0

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Jeff Buratto

I have had the pleasure of working with Russ for several years now. Initially we worked in collaboration to research and design a new market solution. Even early on, it was clear that Russ' customer-focused problem solving and sales skills were able to break down barriers to entry and enable us to work with key players in the market to design the product. Russ was quickly able to identify the important product and market requirements, which enabled us to bring the product to market much faster than anticipated. Russ has only enhanced these skills over the years and is truly one of the most person-focused (customer, vendor, industry peer, friend) and considerate people I know.

Martin Dana

Russ is an outstanding self motivated leader with a wide variety of experience. He had an immediate, profound and lasting impact on our organization. Hard working, dedicated and a proven track record of success. A constant student of the market and the overall business. I enjoyed having on my team and look forward to watching him continue to grow.

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Credentials

  • Sandler Sales Training--Attended 2.5 hr President's Club seminar each week for 14 months
    Sandler Training
    Aug, 2016
    - Nov, 2024
  • Reports & Dashboards Badge
    Salesforce Trailhead
    Jun, 2016
    - Nov, 2024
  • AMA's 5-Day MBA Workshop
    American Management Association
    Aug, 2013
    - Nov, 2024
  • Financial Analysis for Product Leaders
    OHSU | Oregon Health & Science University
    Nov, 2005
    - Nov, 2024
  • Fundamentals of Sales Management
    American Management Association
    Mar, 2008
    - Nov, 2024
  • Microtunneling Short Course
    Colorado School of Mines
    Feb, 2014
    - Nov, 2024
  • Principles of Design-Build Project Delivery
    Design-Build Institute of America
    Mar, 2009
    - Nov, 2024
  • Fundamental Selling Techniques for the Prospective Salesperson
    American Management Association
    Sep, 2007
    - Nov, 2024
  • College Academic Instructor
    Central Texas College
    May, 2000
    - Nov, 2024

Experience

  • Systems Technology, Inc. (STI)
    • United States
    • Aviation and Aerospace Component Manufacturing
    • 1 - 100 Employee
    • Vice President - Military Sales & Training
      • Dec 2020 - Present

      Creating positive training solutions that utilize high-tech solutions to enable everyone to accomplish their objectives more effectively and efficiently. Have fun doing your job or change it.

    • Head of Business Development
      • 2016 - Dec 2020

      PARASIM provides a turnkey solution and "train-the-trainer" instruction to integrate a VR (Virtual Reality) military grade parachute simulator. Our product and services ultimately save lives. The simulator and our training course provides an immersive and interactive computer-based training systems to meet the military enduser's training requirments. We most often get asked to focus on Emergency Procedures where you would not perform these in the real world purposely. Additionally, our software models are both physically and dynamically accurate to represent the proper flight characteristics, turn and decent rates and have the ability to enter varying jumper and pack weights and wind profiles. We also focus on rehearsing the final landing pattern, proper body position, canopy control, muscle memory of the ripcord operations, proper and speedy malfunction recognition and correction, altitude awareness, collision avoidance, and flying in a stack or with bundled loads. PARASIM specializes in realistic and safe training for both premeditated (military freefall HAHO/HALO and static line jumps) and emergency egress (pilot ejection or aircrew bail outs) parachute operations. *Primarily responsible for PARASIM parachute simulator sales and marketing to augment training for special operations capable military airborne units, aircraft pilots and crew, and smoke jumper fire fighting crews. Leading the business development effort both domestically and internationally.*Spearheading the company's product development process by finding additional revenue generating opportunities and assisting the team with commercializing the technologies used in PARASIM, Fused Reality, and other breakthrough technologies developed by the company and our engineering consulting service expertise. Show less

  • Positive Ascent, Inc.
    • Greater Los Angeles Area
    • President
      • Feb 2016 - Present

      Lead organizations of all sizes to capitalize on company strengths and opportunities to develop or build upon their strategic vision, creativity, and accomplish their growth objectives. Development of a hurdle checklist to develop growth ideas to enable the executive staff to rank order ideas and quickly validate ideas through an established and proven process. The end result will put the company in place to make tough decisions efficiently to place the company in a strategically advantaged position. Provide face-to-face or phone market research/survey consulting expertise, including strategic business consulting, new product development process implementation and integration. Sales and business development training, time management, value chain analysis, and competitive analysis. Solve specific sales related business problems through sales organization, prospecting, customer path analysis, to help organizations become more efficient, increase their close rates, and overall profitability through a stronger sales and marketing organization. Assist clients in leveraging key customer accounts and analysis of current sales pipeline to determine priorities and establish near term objectives and long term strategic goals for improved product and market positioning. Produce a more structured process where informed decisions can be made quickly utilizing a streamlined sales and executive decision process. Show less

  • Northwest Pipe Company
    • United States
    • Wholesale Building Materials
    • 200 - 300 Employee
    • Vice President Sales & Marketing (Western Region)
      • 2012 - 2016

      As an officer of a publicly traded company, negotiated final price and terms and conditions for over 150 contracts per year from a diverse range of customers (private contractors, municipalities, Fortune 500 companies, and large design engineering firms). • Spearheaded the market analysis, due diligence, and discounted cash flow/ROI for board approval of an important acquisition. Quickly reorganized and cross-trained the sales and engineering teams after being chosen to lead the national sales and marketing effort. After integrating legacy databases into the CRM and creating meaningful analysis for effective cross-functional decision making. • Was successful on the larger, more complex opportunities that bid each year due to the team’s coordinated effort, creative logistical solutions, and attention to detail. Collaborated with the Chief Engineer and led the research and development efforts on numerous projects to better serve the fastest growing market segments that were gleaned through database analytics and confirmed with key customer relations.• Fostered the nimbleness of a 15-person sales team through excellent organizational and communication skills. Implemented cloud-based document sharing and embraced the web-based CRM to coordinate with five manufacturing plants and remote sales and engineering staff. Show less

    • Sales Manager - Engineered Systems
      • 2008 - 2012

      • Created the company’s web-based CRM platform for both desktop and mobile applications. Hired and built a cross-functional UI design team to create customized dashboards, filters, forecasts, and real-time insight reports. Led collaboration to implement the best ideas, innovations, and capabilities to propel the project and led others through change management. • Responsible for the final UX and was an effective leader at gaining consensus at key decision points. Developed buy-in from key stakeholders and admin users through web-based workshops before implementing the software and app rollouts to 30+ users. Reaped the benefits of more timely information, improved tracking of leads, better problem solving, and leveraging national accounts and contacts. The synergies of the cross-functional team paved the user adoption and success.• After two years, received increased territory responsibilities and gained 6% share to become the region's market leader. Captured increased bookings through early lead identification and engineering support that drove competitively advantaged bid opportunities. Accurate forecasts enabled the most efficient processing systems to be installed at our manufacturing plants prior to securing these orders. Received the “Mr. Clutch” sales award. Show less

    • Sales Representative - Municipal Engineered Systems
      • 2006 - 2008

      • Served as the face of the company in a seven state/province territory and quickly learned how to prioritize between end-users, specification designers, suppliers, and installing customers. Learned the value of relationship selling and the mutual benefits of spending quality time engaged with key C-suite decision-makers to develop trusted network contacts and intelligence.• Accelerated revenues by 54% through strategic marketing and a passionate drive to meet all the customers face-to-face. Pioneered a distinct brand presence and introduced the "IronSpire" software platform that improved customer value by showcasing our project management strengths. Penetrated technical specifications and targeted new geographic markets. Leveraged product demonstrations, earning both the design engineers’ and installing contractors’ confidence, providing newfound growth in a mature market. Effective and efficient outside sales road warrior that booked a $36M project in BC, Canada. Show less

    • Product Development Analyst
      • 2004 - 2006

      • Developed and initiated a six-step Product Development Process, which filtered new ideas and evaluated opportunities empirically. Led the cross-functional growth team and tripled the number of evaluated opportunities. • Authored the Company’s 3-year Strategic Plan after carefully listening to the executive team and incorporating their ideas on how to grow the earnings of each business unit. This published document served as the CEO’s vision and roadmap for high profile investors. The plan also established a baseline for measuring the business growth objectives.• Spearheaded a new product that was accepted for test trials in a non-US market outside of the core business. These test trials led to a partnership which resulted in new revenue at 40% higher margins over the next five years.• Conducted industry market research to focus the R&D efforts on specific new products that had to surpass federal regulations. Gained valuable experience by exploring M&A opportunities and coordinating the varying deliverables for the CEO, board of directors, and investment banking firm. Show less

  • United States Marine Corps
    • United States
    • Armed Forces
    • 700 & Above Employee
    • Company Commander, 1st Marines Headquarter's Company (Captain, Infantry Officer)
      • 2003 - 2004

      Overall responsible for the company's mission accomplishment, discipline, training, combat efficiency, administration, morale, and welfare for over 450 Marines, 10 junior officers, 70 vehicles, and $24M in equipment for the command center. • Planned, screened, and prepared 100 Marines for redeployment to Iraq for two separate Casualty Replacement Units.• Published a revised Standard Operating Procedure manual that drew on personal past combat experience, lessons learned from recent incoming combat after action reports, and fast-changing tactics for security and stability operations.• Task organized the unit to ensure proper movement, security, and establishment of the Regimental Combat Operations Center, personnel, and equipment. Show less

    • Infantry Executive Officer, India Co, 3rd Battalion, 1st Marines Infantry Regiment - 1st LT/Captain
      • 2001 - 2003

      Second in command as the company's training and safety officer. Primary training officer and logistician of an infantry company consisting of 165 Marines with over $12M in equipment. Navigation and launch officer for combat raids. Conducted 3 overseas tours.• Awarded the Navy/Marine Corps Achievement Medal with Combat "V" for heroic action under fire. Successfully led and tracked over 125 combat patrols and integrated street fighting during the Iraqi Freedom invasion. Awarded the Commendation Medal for developing and implementing bi-lateral live fire and commando boat training for over 100 Jordanians and 25 Kuwaiti Commandos and ensuring a robust force protection plan was established in five foreign ports.• Delivered effective briefings to hundreds of Marines of all ranks that were adaptable yet provided clear messaging and purpose. Show less

    • Infantry Platoon Commander, India Co, 3rd Battalion, 1st Marines - 1st LT
      • 1999 - 2001

      • High performance scores in training resulted in appointment as the first senior security officer on board the USS Cole immediately after the terrorist bombing. Led the first response team and developed a security plan for federal agents during the USS Cole investigation and evacuation. • Great problem solver and decisive leader in chaotic situations with little direction.• Conducted Humanitarian Aid in East Timor (newly formed Indonesian country) in war-torn remote villages. Rebuilt schools, delivered much needed supplies, coordinated with NGO’s, and improved safety on trade routes. • Successfully completed Winter Mountain Survival, Airborne Jump, Over-the-Horizon Navigation, Boat Raid, Cliff Assault, and Combat Medic courses. Served as the main effort and Assault Platoon Commander on all critical missions and Marine Expeditionary Unit (Special Operations Capable) qualification missions. Commended by a combat veteran Company Commander as “one of the top 3% and the one you want in charge of the most difficult missions.” Show less

    • Marine Corps Officer - 2nd LT
      • 1998 - 1999

      • Graduated 10th out of 255 officers in Quantico and received a meritorious augmentation. • Organized large group visits to USMC Marine HQ at 8th and I for the silent drill parades.• Successfully graduated from the infamous Infantry Officers Course and received orders to lead zodiac boat raid platoon in Camp Pendleton. Successful completion of boat raid course in Coronado.

Education

  • United States Naval Academy
    Bachelor’s Degree, Economics

Community

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