Director of Global Sales and Marketing

• Nov 2020 - Present

Lead and managed all aspects of Sales and Marketing for textile manufacturer. Accomplishments include: Increasing DTC business by 500% in the first 18 months on the job. Initiated and executed digital marketing strategy that includes; Social Media Marketing, SEO, Google PPC, email marketing, and Ambassador programs. My duties also include the management of international distributors and domestic independent sales teams. I am responsible for the annual product guide (design and layout) and directing the addition or deletion of products for sale by the company. Lead and directed the customer service team to ensure that our customers (wholesale and retail) get taken care of in the best and most efficient manner possible. One of my favorite responsibilities is the planning and execution of events. From industry-facing events that cater to our dealer network, to consumer-facing events that showcase our products directly to the consumer. Show less

National Sales Director, Run Specialty

• Jul 2020 - Nov 2020

Director Of Retail Operations

• May 2017 - Apr 2020

OVERVIEWFleet Feet is a specialty retailer that prides itself on delivering unparalleled service and support to runners, walkers, and fitness enthusiasts of all abilities. They focus on entrepreneurship, innovation, and scalable solutions for over 170+ franchise locations.Equipped with the highest standards of leadership and management capacities as a Director, Retail Operation, along with my proven success of directing every aspects of retail store operations to attain the overall performance excellence, I have been entrusted with the responsibility to supervise, lead, and coach the 33 franchisee-owned retail locations to ensure that the required targeted growth in sales and revenue were adequately met or exceeded.HIGHLIGHTS • I establish motivated and high-performing teams through effective leadership, leading culture changes, and setting strategies for their continuous professional growth.• I hire competent staff to ensure that all retail locations maintain optimal staffing levels while providing the highest quality on-boarding experiences for all new hires.• I prepare and manage budgets annually in alignment with the store’s financial objectives.• I ensure excellent customer services were offered in all retail locations by enforcing the store’s service standards to foster profitable and lasting relationships with customers.• I strategically integrate systems and tools that improve customer experience, employee engagement, and satisfaction. Show less

Operating Partner

• Dec 2010 - May 2017

OVERVIEWLeveraging my proven ability to foster trust-based customer relationships and drive high-performing teams to achieve sales success, I became accountable in overseeing the day-to-day operations of two specialty retail locations with an annual volume of millions of dollars to ensure the store’s steady growth and cumulative profitability.HIGHLIGHTS • I devised strategic marketing plans and initiatives to promote the company offerings to the target audience to increase brand awareness and customer engagement.• I hired, trained, and supervised the retail staff to ensure maximum performance.• I identified areas for improvement and recommended corrective resolutions to innovate core business processes for efficient, productive, and profitable retail operations.• I managed and controlled the procurement and budgeting to minimize expenditures.• I developed and executed unique consumer experiences to effectively connect with customers, ensuring excellence in the overall service by addressing all concerns promptly. Show less

Sales Associate/Coach

• Oct 2008 - Dec 2010

Description OVERVIEW Having served as the company’s Outfitter/Coach, I have utilized my comprehensive knowledge of company products, services, and policies to provide accurate information and exceptional experience to our valued customers. This enables me to establish profitable and lasting relationships with the customers, which sustain the company’s sales and revenue growth. HIGHLIGHTS • I conceptualized and initiated effective strategies to meet or even exceed the company’s daily and monthly sales objectives, leading to continuous business development. • I delivered exceptional support and experience surpassing the national average customer service performance levels to achieve maximum customer satisfaction and loyalty. • I demonstrated advanced technical knowledge of several electronic training devices to effectively provide assistance and information on product features to customers. • I served as a Coach who delivers appropriate guidance and leadership on the half marathon, no boundaries, and marathon training programs for groups of 30 to 75 people. Show less

Sales Manger

• Apr 2007 - Dec 2008

While with JTS Communities Inc. I was charged with creating a culture change with the Sales Agents and the Production department. This was achieved through effective communication and understanding. Navigated multiple large Real Estate transactions in extremely difficult market conditions, while maintaining operational profit margins and sales quotas. While with JTS Communities Inc. I was charged with creating a culture change with the Sales Agents and the Production department. This was achieved through effective communication and understanding. Navigated multiple large Real Estate transactions in extremely difficult market conditions, while maintaining operational profit margins and sales quotas.

Executive Manager

• Jan 2003 - Feb 2007

Directed and drove luxury automotive retail dealership with annual sales in excess $35,000,000. Met and exceeded Customer Satisfaction Standards set by Brand. Directed and drove luxury automotive retail dealership with annual sales in excess $35,000,000. Met and exceeded Customer Satisfaction Standards set by Brand.