Russell Yost
Senior Manager, Rakuten Sports Streaming Platform at Rakuten Sports- Claim this Profile
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English -
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Japanese Native or bilingual proficiency
Topline Score
Bio
Credentials
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Japanese Proficiency Exam Level 1
-Apr, 1999- Nov, 2024 -
Graduate of National Association of Pharmaceutical Sales Representatives
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United States Golf Teachers Federation Associate Member
United States Golf Teachers Federation
Experience
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Rakuten Sports
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Japan
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Sports Teams and Clubs
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1 - 100 Employee
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Senior Manager, Rakuten Sports Streaming Platform
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Jun 2022 - Present
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Japan Race Promotion (jrp)
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Tokyo, Japan
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Director of International Affairs for Super Formula
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Jul 2015 - May 2022
Director of International Affairs, Super Formula Racing JAPAN RACE PROMOTION, TOKYO, JAPAN (2015 – Present) I served as an expert builder of global business as the single bilingual English/Japanese speaking employee. I was recruited to establish rapport, negotiate license deals, and draft contracts to be signed with television broadcasters and streaming outlets to grow the Super Formula racing brand internationally. I worked as the Executive producer for Super Formula “live” races. I also serve as the Author, Translator, and Producer of articles, interviews with Super Formula drivers/team personnel posted on the Super Formula English website, and social media outlets. Over time I have become their go-to linguist, accountable for accurate interpretation of meetings, contract negotiations, press conferences. I am also the Agent in Asia for Super Formula and Formula 1 racer, Pietro Fittipaldi. I successfully launched the superformula.net website to include direct 2-way contact with foreign entities. I deftly forged a 3-year worldwide streaming deal in April 2019 with “Letsgoracing," which instantaneously boosted global viewership of the series to over 1 million, with reach expected to exceed 1.5 million by the end of 2020. Show less
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Producer, Deputy Director
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Jun 2013 - Jan 2018
Deputy Director/Executive Producer FUJI TELEVISION NETWORK, INC. (2013 – 2018)During my tenure, I skillfully negotiated a 10-year and $20 million archive digitization deal with Wazee Digital. I masterfully marketed and licensed programs and footage for global commercial use of the 60-year tape archives, which yielded over $2000K in new income/year. I directly oversaw production for Super Formula "live" races, and the variety-talk show Super Formula GO ON! Archived Super Formula race programs in digital format, and created metadata for those programs. I also licensed footage from Super Formula races to television broadcasters and commercial production companies. I deftly created contracts, ensured all payments were received and updated the budget accordingly. Show less
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Associate Director/Producer
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Jun 2010 - Jun 2013
Associate Director/Producer FUJI TELEVISION NETWORK, INC. (2010 – 2013)During my sizeable and impactful tenure, I deftly utilized language and producing skills as a contributor to ABC hit; I Survived a Japanese Game Show. I performed as executive producer for the first-ever Japanese/Chinese/Korean joint-production drama Strangers 6. I skillfully developed a $10M budget and secured funding from Japanese, Chinese, Korean investors. I also formed an LLC to handle the intellectual property rights for Strangers 6. I formed the production team, created scripts for Strangers 6 with the director and writers, cast actors, and negotiated contractual terms with their agencies within budget parameters. I directly produced the soundtrack for Strangers 6 with some of Asia’s top recording artists at that time. Show less
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Worldwide Marketing & Licensing
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Jun 1999 - Jun 2010
Worldwide Marketing & LicensingFUJI TELEVISION, TOKYO, JAPAN (1999 – 2010)During my time with Fuji Television, I grew from an interpreter and translator for foreign dignitaries, VIPs, and business executives to be in charge of programming for broadcasts in the Japanese language for ex-pats living overseas. I skillfully developed and managed the Fuji T.V. English website, subtitled programs for release overseas, expanded portfolio, and executed promotional and marketing strategy for 10+programs/year. I was promoted to produce sales sheets, and promotion videos for programs/formats pitched to broadcasters worldwide. I deftly translated numerous programs for worldwide broadcasts, released on home video, and submission to T.V. competitions.Putting to use my innovative ideas, I introduced 20+ programs in the U.S. on-air within 18 months and generated $250M in programming sales worldwide. I also secured licensing deals and drafted contracts for global hits like Viking: The Ultimate Obstacle Course, which broadcasted in over 130 countries, and re-make rights for Hole in the Wall, and Iron Chef/Iron Chef America. I also headed contract negotiations with broadcasters and production companies for re-makes of shows such as "Who Wants to Be a Millionaire?" for broadcast on Fuji T.V. Show less
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Education
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University of Maryland College Park
Bachelor’s Degree, Japanese Studies & Business Management -
Sophia University
Graduated JLI, Japanese Studies -
Community College of the Air Force
Associate's degree, Intelligence Collection -
Sophia University
Graduated JLI, Japanese -
Community College of the Air Force
Associate's degree, Intelligence Collection