Experience

Hanover Foods Corporation

• United States
• Food Production
• 100 - 200 Employee

• Vice President of Retail Sales and Marketing

  • Aug 2016 - Present

  Overall management of branded and private label sales and marketing functions. Responsible for delivering top line sales results and deliver profit results for all Hanover Branded Frozen and Canned Products, Castleberry Canned Meats, Canned and Frozen Private Label Vegetables and Private Label Waffles. Management of marketing functions to include new item development, pricing and promotions and consumer reach programs. Headquarter sales management at Walmart, Costco, Wakefern, Kroger, Giant Eagle and the Southeast to include Publix and Harris Teeter. In addition broker managment throughout the country.

• Director of Retail Branded Sales

  • Jan 2011 - Jul 2016

  Responsible for management of the Retail Branded Sales division for U.S. to include Grocery, Mass and all others. Also managment of key customer relationships at Ahold, Supervalu, Safeway, Target, Wakefern, Price Chopper, Wegmans, Tops Markets, Meijer, and Giant Eagle



Advantage Sales & Marketng

• United States
• 1 - 100 Employee

• Business Development Manager

  • Oct 2009 - Jan 2011

  Business Development Manager – responsible for the overall management of the clients business for specific customer. Creating annual business plans, forecast sales and revenue, presenting and negotiating sales programs, managing sales budgets versus specified spending rates, conduct category reviews, communication to market level sales representatives. Client List:Target Corporation – Nestle Chilled Beverage, Heritage Dairies, Post Foods, LLCSuperValu Corporate – Pictsweet Frozen Foods, Windsor Foods, Marie Callender’s Pie, Daisy Sour Cream, and Heritage Dairies. SuperValu Corporate includes SuperValu Enterprise Marketing, SuperValu Northern Region, SuperValu Midwest Region, SuperValu Eastern Region.Nash Finch Company – Post Foods, LLC



S&D Brokerage, LLC

• Key Business Manager - Owner

  • Jan 2001 - Mar 2009

  Key Business Manager for top tier dairy/deli brands, Citrus World, Nestle Chilled Beverage, Cabot Creamery, H.P. Hood, Stonyfield Farm equal to 49% of total base business or 30 million dollar of sales. Duties included managing trade budgets, annual business planning, new item introductions, communicating sales plan to account representatives. Key Trade Calls on largest retail supermarket chains including Giant (Ahold), Acme Markets (SuperValu) and Weis Markets. Communicated promotions, introduced new items and conducted category reviews. Chief Financial Officer duties including cash flow management, payroll/benefits, account receivables and account payables. Total business income of $2.9 million dollars of commissions. One of three original partners who started firm. Managed 8 account representative and 3 customer service representatives. Oversaw all sales related functions in order to maximize commission dollars and achieve sales quotas.



Advantage/Pezrow

• Business Development Manager

  • Jan 2000 - Dec 2000

  Business Development Manager on total Land O' Lakes business for Eastern Pennsylvania equal to 11 million in salesManaged trade fund of 1.5 million dollars for Philadelphia and Harrisburg Markets.Communicated annual sales and consumer marketing plans to sales team in the Eastern Pennsylvania Markets. Business Development Manager on total Land O' Lakes business for Eastern Pennsylvania equal to 11 million in salesManaged trade fund of 1.5 million dollars for Philadelphia and Harrisburg Markets.Communicated annual sales and consumer marketing plans to sales team in the Eastern Pennsylvania Markets.



Crossmark/Joseph W. Riley Company

• Account Executive

  • Apr 1992 - Dec 1999

  Account Executive on the largest perishable dairy brand Land O' Lakes, and some frozen food brand for the Philadelphia Market; total business exceeded 10 million in sales.Responsible for allocating trade funds of $1 million dollars in order to achieve annual sales quota for the marketTrade Call on key Philadelphia retail supermarket accounts including Acme Markets, Fleming Foods, and Genuardi Supermarkets. Communicated promotion plans and introduced new items.Entered company as Marketing Manager responsible for three marketing assistants. Duties included publication of all sales and consumer business plans and preparing all new item presentations. Promoted to Account Executive after 3 years.



Campbell's

• United States
• Food and Beverage Services
• 700 & Above Employee

• Marketing Research Assistant

  • Apr 1991 - Dec 1991

  duties included assisting Marketing Manager in the collection and analysis of syndicated data (IRI and AC Nielsen). Created presentations which were presented to Marketing Teams. duties included assisting Marketing Manager in the collection and analysis of syndicated data (IRI and AC Nielsen). Created presentations which were presented to Marketing Teams.