Experience

Citadel-MAGNUS

• Australia
• Public Relations and Communications Services
• 1 - 100 Employee

• Director

  • Aug 2019 - Present

  Senior member of Asia-Pacific's leading independent corporate communication and investor relations firm provding strategic communication counsel to Boards, C-suite Executives, senior managers and business owners, locally and globally. Extensive client management and business development experience providing corporate communication, media relations, investor relations, M&A / transaction communication, stakeholder engagement and reputation management expertise to listed and unlisted entities across the public and private sectors. Advised on significant local and international cross-border transactions on both the buy and sell side (more than $10bn in total), including Thiess' $367m acquisition of MACA Ltd, Zenith Energy's $157m acquisition by Elemental Infrastructure, Ibaera Capital's $28m takeover of Azumah Resources, and NordGold's $538m proposed takeover of Cardinal Resources. Supported Newcrest Mining's $1bn equity raise and $200m SPP in 2020 and APM's $3.2bn IPO in 2021. Developed and executed a global internal communications strategy for one of the world's largest diversified gold mining companies. Developed bespoke crisis communication strategies for publicly listed organisations with global operations across various industries. Coached and mentored team members across Perth and Sydney offices.



Hawaiian Ride for Youth

• Australia
• Non-profit Organizations

• Organising Committee Member

  • Aug 2022 - Present

  Proud member of the Organising Committee for the Hawaiian Ride for Youth annual charity cycling event; Australia's premier event for the prevention of youth suicide and depression. Responsible for advising on media and communications, brand and reputation management, event logistics and planning. Proud member of the Organising Committee for the Hawaiian Ride for Youth annual charity cycling event; Australia's premier event for the prevention of youth suicide and depression. Responsible for advising on media and communications, brand and reputation management, event logistics and planning.



National Disability Insurance Agency

• Australia
• Government Administration
• 700 & Above Employee

• Assistant Director, Strategic Communications (Contract)

  • Feb 2019 - Jul 2019

  Designed, developed and managed the implementation of an integrated communications and stakeholder engagement strategy for Western Australia's roll out of the National Disability Insurance Scheme (NDIS), while supporting the (federal government) NDIA's strategic communications efforts nationwide to generate greater awareness of the NDIS, and protect and enhance the reputation of the NDIS and the NDIA. Designed, developed and managed the implementation of an integrated communications and stakeholder engagement strategy for Western Australia's roll out of the National Disability Insurance Scheme (NDIS), while supporting the (federal government) NDIA's strategic communications efforts nationwide to generate greater awareness of the NDIS, and protect and enhance the reputation of the NDIS and the NDIA.



Telstra Perth Fashion Festival

• Australia
• Events Services
• 1 - 100 Employee

• Advisory Board Member

  • 2013 - 2019

  Long-serving Advisory Board member for the Perth Fashion Festival (PFF) from 2013 to 2019, proactive in driving a wide-ranging agenda with an objective to deliver a world-class annual festival and various other large-scale events throughout the calendar year, including the Swim + Resort Series, in consultation with Fashion Council WA and its key representatives to build advocacy for the WA fashion industry and promote the sector locally, nationally and internationally. Long-serving Advisory Board member for the Perth Fashion Festival (PFF) from 2013 to 2019, proactive in driving a wide-ranging agenda with an objective to deliver a world-class annual festival and various other large-scale events throughout the calendar year, including the Swim + Resort Series, in consultation with Fashion Council WA and its key representatives to build advocacy for the WA fashion industry and promote the sector locally, nationally and internationally.



RWWA

• Australia
• Government Administration
• 200 - 300 Employee

• Manager Corporate Communications

  • Jan 2018 - Dec 2018

  Established the corporate affairs function at RWWA while leading a multi-disciplinary team of communication professionals, subject matters experts (including animal welfare advisors) and a devoted content team ("brand newsroom") with responsibility for strategic communications, media relations, government relations, content creation and stakeholder engagement. Attracted and retained communication professionals and experts as part of a high performing team, with responsibility for more than 50 personnel overall, increasing from two to seven direct reports within six months of joining the organisation; bi-annual staff engagement surveys confirmed division-leading team engagement results for the organisation of more than 500. Successfully progressed the privatisation of the WA TAB (Australia's last State Government-owned TAB) while leading a growing team of seven direct reports (responsible for more than 50 team members across multiple locations including the TAB radio station, a devoted content creation team and animal welfare experts) and managing a significant multi-million dollar budget to deliver an engaging multi-channel content program which generated revenue increases and improved awareness and advocacy. My responsibilities included corporate and industry reputation management, issues and crisis management, strategic communications and stakeholder engagement overseeing government, media and public relations, as well as animal welfare and community initiatives. This involved engaging with a broad range of stakeholders in WA and across Australia in support of RWWA achieving its strategic objectives (as the controlling authority for the racing industry in WA and the TAB).



Bankwest

• Australia
• Financial Services
• 700 & Above Employee

• Senior Manager, Media & Communications

  • Aug 2013 - Jan 2018

  Managed all external communications for Bankwest with a focus on issues and crises management during a challenging period for the organisation and the broader banking industry. Led a team of communication experts overseeing all external communication activities including media relations, brand and reputation management, executive speaking engagements, and content creation and distribution across multiple channels.Advised on contentious issues including Federal Government inquiries and Committee hearings. Designed and executed the organisation's bank-wide crisis communications plan.

• Media Manager

  • Apr 2012 - Aug 2013

  Wide-ranging corporate communications and media relations activities in support of the organisation's strategic business objectives including crises and issues management, media relations and internal & external communications



News Corp Australia

• Australia
• Technology, Information and Media
• 700 & Above Employee

• Business Journalist

  • Sep 2010 - Apr 2012

  Deputy Business Editor and Senior Business Reporter Deputy Business Editor and Senior Business Reporter



Business News

• Australia
• Newspaper Publishing
• 1 - 100 Employee

• Business Journalist

  • Aug 2008 - Sep 2010



WA State Government - FESA & Tourism WA

• Perth, Australia

• Media & Communications Officer

  • Jun 2007 - Jun 2008



Seven Network

• Australia
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Producer/Researcher & Chief-of-Staff

  • Jul 2005 - Jun 2007



Southern Cross Austereo

• Australia
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Executive Producer - Breakfast

  • Jan 2003 - Jul 2005