Experience

Insight Inc.

• United States
• Advertising Services
• 1 - 100 Employee

• VP Client Services Insight Inc.

  • 2016 - Present

  Insight brings a unique approach to package-based Brand Activation. As VP of Client Services, I manage our Marketing, and I lead our Brand Activation team serving major CPGs & QSRs. Insight brings a unique approach to package-based Brand Activation. As VP of Client Services, I manage our Marketing, and I lead our Brand Activation team serving major CPGs & QSRs.



MJ Holding Company, LLC

• United States
• Consumer Services
• 1 - 100 Employee

• Vice President/GM

  • 2014 - 2016

  MJ Holding is North America's largest category management company for collectibles and toys to mass retail. Grin Studios is the retail toy division. Together, it's an unbeatable model of product + retail merchandising expertise. As general manager of the division, I managed the strategy, marketing, sales, licensing, design, supply chain, & replenishment functions. MJ Holding is North America's largest category management company for collectibles and toys to mass retail. Grin Studios is the retail toy division. Together, it's an unbeatable model of product + retail merchandising expertise. As general manager of the division, I managed the strategy, marketing, sales, licensing, design, supply chain, & replenishment functions.



Creata

• United States
• Advertising Services
• 100 - 200 Employee

• Vice President - Consumer and Promotional Products

  • 2004 - 2014

  Creata is a $400M family and kids marketing agency with offices in 10 countries servicing McDonald's, Nestle, Kellogg's, BIC, Energizer, 3M and others. 4 business verticals include Product, Promotion, Digital and Insights. As a member of the executive team, I led the Product vertical globally, leading new business, cost savings initiatives, and launching new retail toy lines. Creata is a $400M family and kids marketing agency with offices in 10 countries servicing McDonald's, Nestle, Kellogg's, BIC, Energizer, 3M and others. 4 business verticals include Product, Promotion, Digital and Insights. As a member of the executive team, I led the Product vertical globally, leading new business, cost savings initiatives, and launching new retail toy lines.



creative werks

• United States
• Packaging and Containers Manufacturing
• 100 - 200 Employee

• Vice President Sales & Marketing

  • 1998 - 2004

  Creative Werks is a supplier of products and packaging services for CPG brands (M&M/Mars, Kodak, Nestle, Pepsi, Hershey, Kraft Foods, General Mills, Kellogg's), and marketer of retail candy products.I led US/Latin America marketing and account management team. Creative Werks is a supplier of products and packaging services for CPG brands (M&M/Mars, Kodak, Nestle, Pepsi, Hershey, Kraft Foods, General Mills, Kellogg's), and marketer of retail candy products.I led US/Latin America marketing and account management team.



The Marketing Store, North America

• United States
• Advertising Services
• 1 - 100 Employee

• Account Director

  • Jul 1987 - Oct 1998

  TMSW is a $300M marketing and production agency with 15 offices worldwide and 300 employees. I learned the promotions and premium business from the ground up--leading McDonald’s US regional/national, and international promotional activations and partnerships with all-family movies, Nascar, NFL, World Cup and Olympics. TMSW is a $300M marketing and production agency with 15 offices worldwide and 300 employees. I learned the promotions and premium business from the ground up--leading McDonald’s US regional/national, and international promotional activations and partnerships with all-family movies, Nascar, NFL, World Cup and Olympics.