Experience

Mohawk

• United States
• Paper and Forest Product Manufacturing
• 200 - 300 Employee

• International Sales & Marketing

  • Oct 2010 - Present

  Key Outputs: EU / EMEA strategy development - define and develop sustainable market proposition Brand internationalisation / globalisation - refining and defining corporate and product messaging Marketing, communications and public relations - driving non domestic US activities Account Management - managing existing accounts and developing new business opportunities Commercial - developing commercial agreements and contractual negotiation Customer Relations - representing the organisation nationally and internationally



Fife Council

• United Kingdom
• Government Administration
• 700 & Above Employee

• Marketing Lead Officer: Development Services

  • Aug 2008 - Sep 2010

  Key Outputs: Lead project team to deliver destination marketing solution to promote Fife as a location of choice for living, working, visiting and investing Develop the brand architecture and framework to align and underpin marketing and communication activities Define the Fife USP, brand essence and distinctive excellence Produce policy and committee papers for cross-party political review/consideration Present compelling business case for [political and commercial] stakeholder engagement Draft the marketing strategy, implementation plan, business case and resource framework Deliver the baseline resources to activate plan



Curtis Fine Paper

• Head of Marketing

  • Apr 2008 - Aug 2008

  Key Outputs: Lead the international marketing department – people/resources/budgets Redefine the Curtis brand and establish values within existing and new markets Develop and execute the business strategy and marketing plan Manage new product development and product launch and distribution strategies Manage all brand activities to ensure compliance with brand/marketing guidelines Manage all internal and external communications/PR Activities Represent the Marketing function at Senior Management/Board level Represent the organisation at customer / trade events nationally and internationally



Insights

• United Kingdom
• Professional Training and Coaching
• 400 - 500 Employee

• Marketing

  • Jan 2004 - Apr 2008

  Key Outputs: Support development and implementation of global marketing and communications strategy – engaging 30 countries and 24 languages Initiating and leading global re-brand - across organisational and product brand families / segments Executing global marketing campaigns and managing third-party agency resource Supporting development and execution of global product launch Creating marketing toolkit for international deployment – copywriting, design-briefing Supporting development and launch of www presence Working with key stakeholders to develop and deliver community education and development initiatives



Inveresk Plc / KLIPPAN AB

• Marketing Manager

  • Jan 2001 - Dec 2003

  Key Outputs: Developing a product strategy and marketing plan to exceed financial expectations Successfully launched two new international paper brands (recycled and publishing grades) Managing and co-ordinating all marketing activities from the Scottish production unit Budget management People management Analysing, recording and presenting results at board level Managing and co-ordinating all third party suppliers/partners to meet deadline/budgetCommunicating /servicing a worldwide sales force Championing the organisation/brands Establishing organisation as environmental leader: NAPM/EUGROPA/Blue Angel/FSC certified Developing and managing corporate brands / identities / packaging / communications to provide maximum impact/efficiencies at best cost Conferences / Presentations – represent the organisation in domestic / international arenas Customer Road shows – develop and deliver product presentations to board level decision makers and providing product training to existing and potential customers



Thomson Reuters: W.Green

• Marketing Exec

  • 1995 - 2001