Experience

Toaster

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Vice President of Account Management

  • Jun 2023 - Present



The Silly Fellows

• India
• Marketing Services
• 1 - 100 Employee

• Vice President & Independent Consultant

  • Oct 2022 - Mar 2023

  Responsible for structuring and shaping a young ambitious organisation and entrusted to build the foundation for organic growth and success. Responsible for structuring and shaping a young ambitious organisation and entrusted to build the foundation for organic growth and success.



VIRTUE Worldwide

• United States
• Advertising Services
• 100 - 200 Employee

• Group Account Director

  • Oct 2020 - Aug 2022

  Led the account management mandate and accountable for mid to long-term planning, strategic consulting and overall account & agency growth. Delivered Against Brand & Agency Growth Set the direction for regional and national portfolios by building revenue streams fuelling top-line growth of over 2M USD. Accountable for agency profitability and overall account operating profit. Worked to contribute strategic value beyond day-to-day operations to broaden brand portfolios in… Show more Led the account management mandate and accountable for mid to long-term planning, strategic consulting and overall account & agency growth. Delivered Against Brand & Agency Growth Set the direction for regional and national portfolios by building revenue streams fuelling top-line growth of over 2M USD. Accountable for agency profitability and overall account operating profit. Worked to contribute strategic value beyond day-to-day operations to broaden brand portfolios in India. Responsible for driving growth for the Diageo premium brand portfolio and agency custodian for marketing communication & advertising across Johnnie Walker, Black & White, Black Dog and J&B. 360 Degree Campaign Planning and Execution Drove and anchored conversations in a multi-agency and stakeholder ecosystem - successfully deployed national campaigns with a combined media + production value of over 4M USD. Show less Led the account management mandate and accountable for mid to long-term planning, strategic consulting and overall account & agency growth. Delivered Against Brand & Agency Growth Set the direction for regional and national portfolios by building revenue streams fuelling top-line growth of over 2M USD. Accountable for agency profitability and overall account operating profit. Worked to contribute strategic value beyond day-to-day operations to broaden brand portfolios in… Show more Led the account management mandate and accountable for mid to long-term planning, strategic consulting and overall account & agency growth. Delivered Against Brand & Agency Growth Set the direction for regional and national portfolios by building revenue streams fuelling top-line growth of over 2M USD. Accountable for agency profitability and overall account operating profit. Worked to contribute strategic value beyond day-to-day operations to broaden brand portfolios in India. Responsible for driving growth for the Diageo premium brand portfolio and agency custodian for marketing communication & advertising across Johnnie Walker, Black & White, Black Dog and J&B. 360 Degree Campaign Planning and Execution Drove and anchored conversations in a multi-agency and stakeholder ecosystem - successfully deployed national campaigns with a combined media + production value of over 4M USD. Show less



Zeta

• United States
• Software Development
• 700 & Above Employee

• Marketing Lead - Banking

  • Dec 2019 - Sep 2020

  Led the marketing mandate for Zeta's banking vertical driving growth for the LOB through branded content, digital & product marketing, events and brand design. Brand marketing and GTM Built salience and equity for Zeta’s core banking tech business across markets and select full-stack offerings across key geographies. Content Marketing Built content framework and strategies in line with the organisation's focus growth areas. Monitored key performance indicators to make… Show more Led the marketing mandate for Zeta's banking vertical driving growth for the LOB through branded content, digital & product marketing, events and brand design. Brand marketing and GTM Built salience and equity for Zeta’s core banking tech business across markets and select full-stack offerings across key geographies. Content Marketing Built content framework and strategies in line with the organisation's focus growth areas. Monitored key performance indicators to make data-driven recommendations to deliver reach and engagement targets. Show less Led the marketing mandate for Zeta's banking vertical driving growth for the LOB through branded content, digital & product marketing, events and brand design. Brand marketing and GTM Built salience and equity for Zeta’s core banking tech business across markets and select full-stack offerings across key geographies. Content Marketing Built content framework and strategies in line with the organisation's focus growth areas. Monitored key performance indicators to make… Show more Led the marketing mandate for Zeta's banking vertical driving growth for the LOB through branded content, digital & product marketing, events and brand design. Brand marketing and GTM Built salience and equity for Zeta’s core banking tech business across markets and select full-stack offerings across key geographies. Content Marketing Built content framework and strategies in line with the organisation's focus growth areas. Monitored key performance indicators to make data-driven recommendations to deliver reach and engagement targets. Show less



Myntra

• India
• Technology, Information and Internet
• 700 & Above Employee

• Marketing Manager - Branded Content

  • Jul 2018 - Apr 2019

  Responsible for strengthening the platform’s fashion proficiency through a branded content strategy to drive key brand metrics, engagement and commerce. Content Framework Development Established the platform’s content framework, developing the short and long term content-play strategy for the platform and digital channels. Content Marketing Campaigns Led the roll-out of content campaigns demonstrating Myntra’s fashion proficiency, across the platform and digital… Show more Responsible for strengthening the platform’s fashion proficiency through a branded content strategy to drive key brand metrics, engagement and commerce. Content Framework Development Established the platform’s content framework, developing the short and long term content-play strategy for the platform and digital channels. Content Marketing Campaigns Led the roll-out of content campaigns demonstrating Myntra’s fashion proficiency, across the platform and digital channels. - Increased content engagement on digital channels by 300%, video views by 21% - contributing to a Facebook brand uplift of 88% - Increased CTR and FPS of content sections & banners on the platform by 63% and 210% respectively - Asian Digital Media Awards Gold - Integrated Content Campaign - Straight Outta Street Content Partnerships Drove the IIFA-Myntra partnership to reinforce Myntra as an authority on fashion & gain an increased SOW for specific target cohorts. - Increased both TOM and SPONT for the platform by 4% and 6% respectively - Impacted consideration scores positively Proprietary Content Conceptualised, built and scaled platform’s proprietary content offering - Unforgettables. Delivered 7X content output coupled with monetisation and partner brand support to increase engagement by 200% - 5 distinct mentions in AdAge's Top Three Ads of the Week Cross-functional Project Management Structured work processes and built synergies between platform and digital channel content distribution. Responsible for ensuring timely and consistent dissemination of content across cross-functional teams including category, one-to-one marketing, creative and content partners. Production Lead Led all platform content production efforts to build scale and cost efficiencies into production. Increased content output by 3X, sharpening platform’s overall promotion/production investment ratio.

• Associate Marketing Manager - International Brands

  • Sep 2016 - Jun 2018

  Aided in shaping the strategic marketing direction and business growth for the international business portfolio. Managed strategic & tactical marketing initiatives and portfolio visibility including the master franchisee and omni-channel business. Business Growth Aided in growing the revenue contribution of the portfolio to the platform by 27% fuelling top-line growth to INR 300 Cr - Improved consideration and conversion by 53% and 42% respectively - Drove list count percentage… Show more Aided in shaping the strategic marketing direction and business growth for the international business portfolio. Managed strategic & tactical marketing initiatives and portfolio visibility including the master franchisee and omni-channel business. Business Growth Aided in growing the revenue contribution of the portfolio to the platform by 27% fuelling top-line growth to INR 300 Cr - Improved consideration and conversion by 53% and 42% respectively - Drove list count percentage contribution to platform by 34% - Increased FPS for premium brands by 17% International Marketing Alliances Drove strategic & tactical marketing conversations with international brand marketing teams as the custodian for all marketing initiatives on the platform and across digital channels. Brand Launches Formulated the launch and sustenance marketing strategy for 15+ international brands including H&M, Hugo Boss, Polo Ralph Lauren, Esprit, Next, Dorothy Perkins, 7 For All Mankind, American Eagle and Swarovski. Omni Channel Strategy Enabled the re-launch marketing strategy and footprint expansion of acquired master franchise - Mango. Spearheaded the launch and sustenance marketing plan for 10+ stores including on-ground, mainline campaigns, in-store branding, performance and influencer marketing campaigns.



Happy Creative Services (India) Pvt. Ltd.

• Group Account Manager

  • Jul 2015 - Aug 2016

  Brand Business Growth Helped shape brand growth by structuring work processes, lending strategic and creative direction, across brand & tactical marketing campaigns. - Delivered first 150 Cr EORS weekend for Myntra. Scaled the property to 210 Cr over 18 months Acclaimed Advertising Campaigns Contributed to 360° brand progression, delivering award winning integrated marketing solutions for national brands across print, television, OOH & radio. - Effies Silver, Abbys Gold -… Show more Brand Business Growth Helped shape brand growth by structuring work processes, lending strategic and creative direction, across brand & tactical marketing campaigns. - Delivered first 150 Cr EORS weekend for Myntra. Scaled the property to 210 Cr over 18 months Acclaimed Advertising Campaigns Contributed to 360° brand progression, delivering award winning integrated marketing solutions for national brands across print, television, OOH & radio. - Effies Silver, Abbys Gold - Integrated marketing campaign - Myntra: End of Reason Sale - Maddys Gold - Regional campaign - GoDaddy: Go You Translating Global Narratives Helped render global campaigns for brands such as GoDaddy and Lee to effectively deliver in the Indian sub-context.

• Senior Account Manager

  • Jul 2014 - Jul 2015

  Production and Operational Efficiency Drove all production endeavours for key accounts. Led all in-store branding programs for retail brands including MBO and franchises, pan India.



White Canvas Communications

• Advertising Services
• 1 - 100 Employee

• Senior Account Executive

  • Jul 2012 - Jul 2014

  Supported and enabled brand & business growth for brands across varied industries by combining compelling brand strategy, clutter-breaking communication, breakthrough design & execution. Supported and enabled brand & business growth for brands across varied industries by combining compelling brand strategy, clutter-breaking communication, breakthrough design & execution.



Crosspollen

• India
• Advertising Services
• 1 - 100 Employee

• Associate Brand Strategist

  • May 2011 - Jun 2012

  Defined, created and delivered branding and communication programs for brands including brand identity, positioning, architecture, packaging design and environmental branding. Defined, created and delivered branding and communication programs for brands including brand identity, positioning, architecture, packaging design and environmental branding.