Russell Chen
Director of Growth Digital/Revenue Marketing & E-Commerce at Emson Inc- Claim this Profile
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Bio
Credentials
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Google AdWords Certification
Google AdWords Certified
Experience
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Emson Inc
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United States
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Advertising Services
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1 - 100 Employee
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Director of Growth Digital/Revenue Marketing & E-Commerce
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Feb 2018 - Present
Responsible for digital media buying and management of digital marketing campaigns for multiple in-house e-commerce/retail brands. Accountable for all aspects of B2C digital media sales campaigns. Exceeded all sales quotas and generate continued revenue growth across all target brands. Translating goals and objectives into actionable and measurable direct response digital marketing programs Strategic media buyer oversee ad spend. -Establish, track, report and identify all KPI’s and digital marketing goals -Managing ad spends up to 6 figures per month -Defining campaign goals and exceeding them -Monitoring digital media channels for trends and opportunities -Creating digital marketing strategy -Driving new digital sales and revenue -Making recommendations to senior management, optimizing e-commerce platforms and applications -Specializing in online advertising of digital media sales Show less
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SSM
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Greater New York City Area
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Digital Marketing Director/Senior Media Buyer
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Jan 2015 - Feb 2018
-Translating client’s goals and objectives into actionable and measurable digital marketing programs -Strategic media planner and buyer -Delivering multichannel campaigns across e-mail, web, mobile, and social media. -Identifying and optimizing key areas for improving brand awareness & ROI -Creating, managing and editing content in a web-based environment -Providing collaborative support to other production team members -Managing, upselling Google AdWords & Bing Ads campaigns -Establish, track, report and identify all KPI’s and digital marketing goals -Defining campaign goals and exceeding them -Monitoring social media channels for trends and opportunities -Creating an inbound and outbound digital marketing strategy -Competitive analysis and conducting keyword research -Driving new digital sales and revenue -Making recommendations to senior management -Uploading website content using content management systems -Managing key external and internal partnerships -Maintaining e-commerce platforms and applications -Executing targeted e-mail marketing campaigns -Online advertising: Digital media sales, SEO, SEM/PPC, Online Display Ads, Video -Retargeting campaigns, Banner ads, Video creation/Optimization/Lead generation, Social Media & Web development/design, White paper, Digital campaign reporting & optimization -Brand Marketing and Growth: PR, Marketing, Reputation management sales -Google Certified: Knowledge of Google analytics, Search Engine Algorithms, SEO, SEM/PPC & CPC key word/phrase optimization, Adwords, Adsense, content writing, page titles, meta tags, link pages, opt-in email marketing, -Ecommerce, social media, shopping carts, Google, Yahoo/Bing Ads, etc Show less
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First Data Merchant Services
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Financial Services
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700 & Above Employee
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Business Consultant
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Mar 2014 - Jan 2015
Sold the full suite of First Data solutions product and services to small and midsize businesses including: point of sale solutions (Clover), loyalty solution (Perka), Data Analytics SaaS (Insightics), Security & Compliance (TransArmor), credit, debit, alternative business funding (Merchant Cash Advance), mobile POS and various cloud-based SaaS business solution applications. This was accomplished by using a solution-based, consultative selling approach designed to help Clients grow their businesses. I focused on sourcing sales opportunities through partner relationships and self generated leads. Including speaking with prospects at strategic partner locations, working with partner representatives to acquire leads and promote services, using co-branded marketing collateral in the partner geographical footprint to source new opportunities. Generated new sales opportunities by cold-calling on merchants; self-sourced with success. Responsible for retaining clients by building relationships and growing portfolios through relationship management and cross consulting and selling. -Payment Processing Solution Sales: Technology & Cloud based SaaS -Referral Partnership and Self-Sourced generated sales methods -Consultative Sales Strategies, Targeted Email Marketing, b2b lists, networking -High volume outbound cold-calls to small, medium size and businesses with annual sales volume over $5 million -Digital marketing strategies incorporated to generate self-sourced leads -Exceeded all sales quotas Show less
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Hibu
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Advertising Services
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700 & Above Employee
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Online & Print Advertising Account Manager
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Oct 2011 - Feb 2014
Accountable for all aspects b2b & b2c digital media and print advertising new sales, business development/marketing solutions, and client account management. Effectively and strategically prospected small to medium sized business decision makers through telephone cold-calling, face to face cold-canvassing, my own referral system, networking and targeted emails to exceed all sales quotas and generate continued revenue growth. Heavy outbound cold-calling and outside face to face canvassing to business owners and aggressive online internet lead generation marketing strategies, SEO, SEM, IYP, targeted opt-in email marketing, and other online marketing strategies were deployed in meeting or exceeding all sales quotas. Show less
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Ambassador Media Group
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Consumer Services
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1 - 100 Employee
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Internet Marketing, YP & IYP Sales Specialist
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Jan 2011 - Aug 2011
Accountable for all aspects of B2B digital media and print advertising sales, business development/marketing solutions, and client management. Effectively and strategically prospected small to medium sized business decision makers. Exceed all sales quotas and generate continued revenue growth. Aggressive online internet lead generation marketing strategies, SEO, SEM, IYP, targeted opt-in email marketing, and other online marketing strategies were deployed in meeting or exceeding all sales quotas. Show less
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Education
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New York Institute of Technology-Old Westbury
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