Experience

Westinghouse Electronics USA, Inc

• United States
• Computers and Electronics Manufacturing
• 1 - 100 Employee

• President & CEO

  • Mar 2022 - Present

  Southern California



Tongfang Global Limited

• China
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• President

  • Dec 2018 - Mar 2022

  Eastvale, California Tongfang is a large scale OEM/ODM manufacturer of LCD Televisions, PC & Gaming Monitors and Tablets. A trusted global supplier to well know consumer brands and its own licensed brand, Westinghouse. Leads the multimedia business for the United States, Canada and Latin America across the functional areas of sales, supply chain, product management, product marketing, finance and administration.



Pioneer Electronics

• Appliances, Electrical, and Electronics Manufacturing
• 500 - 600 Employee

• Executive Vice President, Marketing and Corporate Communications

  • May 2013 - Dec 2018

  Torrance, California Leads initiatives, across 7 subsidiaries for Aftermarket Car Electronics, Automotive Car OEM, Home Audio & Video and Pro DJ business units in the Americas. Establish new business initiatives through brand licensing, collaborations, OEM sourcing and launching new product markets to grow revenue and operational profit.

• Executive VP, Sales, Marketing & Product Planning, Home Entertainment Department

  • Apr 2006 - May 2013

  Long Beach, CA Leads all aspects of sales, marketing and product planning for Home AV Products and Flat Panel Displays in North America. Additionally, responsible for Pro DJ Products and Component Optical Drives.

• Senior Vice President, Marketing, Home Entertainment Division

  • Apr 2003 - Mar 2006

  Long Beach, CA Lead consumer marketing and channel relations with a team of 40+ people to develop marketing programs with a clear brand differentiation and recognizable product messaging to connect with the Pioneer sales organization, dealers and consumers. Re-energized the Elite Brand/Dealer network and established the category of flat panel TV for the consumer market and positioned Pioneer's leadership for the emerging mass-market product.



Conumer Technology Association, Board of Industry Leaders

• CTA, Advisory Board Member

  • 2015 - Jan 2018

  Serves the Consumer Technology Association and its Executive Board in advisory role helping set public policy positions and priorities for the CTA's activities



Pioneer Automotive Technologies

• Senior Vice President, Strategic Planning & Marketing

  • Apr 2000 - Mar 2003

  Novi, MI Established a North American product-planning function, bringing relevant consumer car audio knowledge and insight to the Detroit engineering community. Aligned Pioneer technology and engineering competencies with future vehicle platforms.



Pioneer Electronics

• Appliances, Electrical, and Electronics Manufacturing
• 500 - 600 Employee

• Vice President, Marketing and Product Planning, Consumer Car Electronics

  • 1996 - 2000

  Long Beach, CA Developed and managed North American sales plans, distribution / channel strategies, retail marketing and new business opportunities to meet corporate business strategies and goals.