Experience

Tideford Organics

• United Kingdom
• Food and Beverage Services
• 1 - 100 Employee

• General Commercial Manager

  • Dec 2021 - Present

  Devon, England, United Kingdom



Panesar Foods Limited

• Sales Director

  • Feb 2018 - Oct 2021

  Birmingham, England, United Kingdom Panesar is a family-owned business, producing private label and branded cooking sauces and table sauces for major UK retailers and major UK brands. Operating from 3 sites in the West Midlands, all BRC AA*.



Commercial Consultancy

• Interim Consultant

  • Jun 2016 - Feb 2018



H&B Supplies Limited

• United Kingdom
• Wholesale
• 1 - 100 Employee

• Head Of Sales

  • Aug 2014 - Jun 2016

  Cardiff, United Kingdom H&B Supplies, one of the UK’s largest distributors of fine fragrance & premium brand skincare. We have been established for over 30 years and supply large retail multiples, independents, wholesalers and online retailers. During that time the business has established itself as one of the most trusted and well respected companies in the industry and the business is rapidly expanding across Europe and Worldwide. ACHIEVEMENTS: Secured new business • £3M Coop (+Well Pharmacy) • £2.2… Show more H&B Supplies, one of the UK’s largest distributors of fine fragrance & premium brand skincare. We have been established for over 30 years and supply large retail multiples, independents, wholesalers and online retailers. During that time the business has established itself as one of the most trusted and well respected companies in the industry and the business is rapidly expanding across Europe and Worldwide. ACHIEVEMENTS: Secured new business • £3M Coop (+Well Pharmacy) • £2.2 Home Bargains • P&C Cosmetics Valencia • £1.8M Groupon Show less



Cafea UK Limited

• United Kingdom
• Food and Beverage Services
• 1 - 100 Employee

• Head of Sales

  • Sep 2012 - Jul 2014

  Bedfordshire FFI are part of the Cafea Group, and Europe’s largest producers of Instant and Ground Coffee, with 9 factories across Europe. Supplying the UK multiple and OOH channels. UK sales £92m. ACHIEVEMENTS: • Retained the business of 3 of the Top 5 multiples (£33m) • In advanced high level discussions with another Top 5 multiple (£35m) • Opening negotiations with new major customers within the OOH channel (£5m) • Development of cutting edge NPD for introduction in 2014 •… Show more FFI are part of the Cafea Group, and Europe’s largest producers of Instant and Ground Coffee, with 9 factories across Europe. Supplying the UK multiple and OOH channels. UK sales £92m. ACHIEVEMENTS: • Retained the business of 3 of the Top 5 multiples (£33m) • In advanced high level discussions with another Top 5 multiple (£35m) • Opening negotiations with new major customers within the OOH channel (£5m) • Development of cutting edge NPD for introduction in 2014 • Enhancement and expansion of category management process and customer engagement • Development of collaborative supplier base to enhance product portfolio • Visits to Guatemala and Colombia with customer CSR teams. Show less



Finlays

• United Kingdom
• Food and Beverage Services
• 500 - 600 Employee

• Commercial Director

  • Mar 2003 - Aug 2012

  Leeds, United Kingdom Finlay Beverages is one of the U.K.'s largest independent companies with upstream operations in tea and coffee in Sri Lanka and East Africa. On appointment, the U.K. business was focused solely on one Major multiple. ACHIEVEMENTS: • Increased turnover from £35 to £55 million p.a, net profitability rising from £1.7 to £3.8 million p.a, winning new business with TESCO, ASDA, Morrisons, the Coop, and the hard discounters Lidl, Aldi etc. • Opened up new business in food services and… Show more Finlay Beverages is one of the U.K.'s largest independent companies with upstream operations in tea and coffee in Sri Lanka and East Africa. On appointment, the U.K. business was focused solely on one Major multiple. ACHIEVEMENTS: • Increased turnover from £35 to £55 million p.a, net profitability rising from £1.7 to £3.8 million p.a, winning new business with TESCO, ASDA, Morrisons, the Coop, and the hard discounters Lidl, Aldi etc. • Opened up new business in food services and B2B including Booker, B.A., Tetley and Dragonfly, helping to return Finlays from Number Three to Number One in the U.K. market. • Secured consistent price increases across all existing and new business through skilful negotiation, quality of relationship and an intimate appreciation of market dynamics. • Played a key role in designing criteria for Fair Trade tea and coffee operations and supply chain management, becoming the biggest supplier in the world for Fair Trade tea and coffee. Show less