Ruslan Lednik

Digital Marketing Specialist at Technoton
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Contact Information
us****@****om
(386) 825-5501
Location
Minsk, Belarus, BY
Languages
  • English Limited working proficiency

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Experience

    • Czechia
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Digital Marketing Specialist
      • Dec 2021 - Present

    • Digital Marketing / Sales Specialist
      • Dec 2020 - Dec 2021

      • SEO: writing texts, internal and external website optimization. • Creating and maintaining company profiles in social networks. • Site administration on Wordpress. Landings creation. • Working with analytics systems Google Analytics, Yandex.Metrika. • Setting up advertising campaigns in Google Ads and Yandex.Direct. • Control of hosting, domains, certificates. • Participation and preparation for participation in exhibitions both in-person and online in Belarus and abroad. • Sales in Russia, Belarus, Kyrgyzstan, Kazakhstan. Show less

  • "Ernis" LLC
    • Minsk, Belarus
    • Marketing Specialist
      • Jun 2020 - Aug 2020

      • Working with comany websites and landing pages (filling, adjusting prices and availability). • Writing technical specifications for contractors to adjust websites and landing pages. • Supervising a contextual advertising contractor for Yandex Direct, Google Ads. • Replenishment of budgets for advertising cabinets Yandex Direct, Google Ads, Facebook, VK. • Work with documentation and contractors payments. • Providing plans and reports on contextual advertising in Excel. • Working with comany websites and landing pages (filling, adjusting prices and availability). • Writing technical specifications for contractors to adjust websites and landing pages. • Supervising a contextual advertising contractor for Yandex Direct, Google Ads. • Replenishment of budgets for advertising cabinets Yandex Direct, Google Ads, Facebook, VK. • Work with documentation and contractors payments. • Providing plans and reports on contextual advertising in Excel.

    • Digital Marketing Specialist
      • Feb 2019 - May 2020

      • SEO-optimization and promotion of the company's website. • Setting up and maintaining contextual advertising: Google Ads and Yandex.Direct. • Development and placement of the company's website on hosting. • Site management on 1C-Bitrix: content filling, editing. • CRM Bitrix24: setting up end-to-end analytics, call tracking, sms and email mailings, robots. • Web analytics: Google Analytics, Google tag manager, Yandex.Metrika. • Negotiations with contractors and support services. Show less

  • Techimpex
    • Minsk, Belarus
    • SEO Specialist
      • Jan 2009 - Dec 2019

      The main responsibilities include: • SEO optimization. • Company’s websites support and content management (Russian and English). • Company’s websites development and design (CMS based). • Basic work with FTP and databases. • Migration the company’s websites to new servers. • Communication with English-speaking and Russian-speaking clients via email, orders and emails processing. The main responsibilities include: • SEO optimization. • Company’s websites support and content management (Russian and English). • Company’s websites development and design (CMS based). • Basic work with FTP and databases. • Migration the company’s websites to new servers. • Communication with English-speaking and Russian-speaking clients via email, orders and emails processing.

    • 1 - 100 Employee
    • Operator
      • Oct 2007 - Jan 2009

Education

  • Belarusian State Technological University
    Bachelor, Paints and Varnish
    2005 - 2011

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