Experience

Digital Refresh Networks

• India
• Advertising Services
• 100 - 200 Employee

• Senior Brand Manager

  • Apr 2023 - Present

  Kolkata, West Bengal, India



Purplehat Advertising - India

• India
• Advertising Services
• 1 - 100 Employee

• Senior Brand Manager

  • Sep 2021 - Aug 2023

  Bengaluru, Karnataka, India Brands Handled: Fortis, Swiggy, Adira, Subway, Belenus Hospital  Managing deliverables for retainer accounts, mostly multiple brands at a time  Creating communication strategies for mainline projects and campaigns  Active role in creation of pitch presentations  Market research and competition analysis  Active participation for Campaign Executions  Production planning  Managing bills and maintaining library of deliverables



Genesis Advertising

• India
• Advertising Services
• 1 - 100 Employee

• Senior Account Executive

  • Feb 2020 - Nov 2022

  Greater Kolkata Area Brands Handled: Ajanta, Dhunseri Tea, Black Tiger Cement, Keventer Agro, Metro Milk, Suraksha Diagnostics, Forum (Project)  Managing deliverables for retainer accounts, mostly multiple brands at a time  Creating communication strategies for mainline projects and campaigns  Active role in creation of pitch presentations  Market research and competition analysis  Active participation for Campaign Executions  Production planning  Managing bills and maintaining… Show more Brands Handled: Ajanta, Dhunseri Tea, Black Tiger Cement, Keventer Agro, Metro Milk, Suraksha Diagnostics, Forum (Project)  Managing deliverables for retainer accounts, mostly multiple brands at a time  Creating communication strategies for mainline projects and campaigns  Active role in creation of pitch presentations  Market research and competition analysis  Active participation for Campaign Executions  Production planning  Managing bills and maintaining library of deliverables Show less



SastaSundar

• India
• Wellness and Fitness Services
• 300 - 400 Employee

• Public Relations Associate

  • Nov 2018 - Feb 2020

  Kolkata Area, India Ensuring all digital platforms is handled accordingly.  Making sure all the reviews are attended to on Google Play store of SastaSundar.com and Retailershakti.com  Work on social media interactions via Facebook of SastaSundar, Retailershakti & Genu path Lab  Handle all complaints on Twitter handle of SastaSundar.  Coordinate, attend and tend to the mails of Sastasundar.



Redifffusion

• Intern

  • Sep 2018 - Nov 2018

  Kolkata Area, India  Advertisements production as per client requirements.  Being an integral part of client briefs pertaining to Advertisement requirements.  Looking after the final packaging of the product.



Times Network

• India
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Assistant Producer

  • Apr 2016 - Mar 2018

  Mumbai Area, India  Ensuring all content (Programmes/Promos) are in compliance with various laws and sub-laws.  Experienced in direct post production, team of editor, designers, VO talent, music director and sound engineers.  Coordinating with the necessary team for telecast.  Work on New media promotion, consumer product promotion, client customization.  Coordinating with internal departments, external clients and vendors to ensure smooth workflow.  Understand the editorial processes &… Show more  Ensuring all content (Programmes/Promos) are in compliance with various laws and sub-laws.  Experienced in direct post production, team of editor, designers, VO talent, music director and sound engineers.  Coordinating with the necessary team for telecast.  Work on New media promotion, consumer product promotion, client customization.  Coordinating with internal departments, external clients and vendors to ensure smooth workflow.  Understand the editorial processes & introduction of new systems for smooth workflow.  Maintenance of data for various edits/suggestions given and complaints/actions.  Writings scripts for news promos being an integral part of my job role. Show less



Kindle Magazine

• Media Production
• 1 - 100 Employee

• Intern

  • Nov 2015 - Dec 2015

  Kolkata Area, India  Assisted Senior Correspondents for Press Conferences.  Interviewed Celebrities.  Generate content ideas and themes with the in-house creative and strategy teams.  Proofread and edit before publication.  Transcription of interviews.



CNN

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Intern

  • Apr 2015 - Jun 2015

  Mumbai Area, India  Assisted Senior Correspondents on Press Conferences.  Interviewed Celebrities as and when required.  Generate content for Tickers and Hindi Speed.  Transcription of interviews.