Product Pricing and Monetization Strategy Manager

• Aug 2023 - Present

Senior Analyst - Strategy and Pricing

• Jun 2021 - Jul 2023

• Developing and implementing long term monetization, pricing and fees strategies to improve profitability, which have driven over a $100 million increase in revenue and a 5.5% in company wide bookings • Building complex financial and forecasting models to track and predict retention, growth, conversion and churn rates for high impact initiatives • Program managed several initiatives from ideation to execution by working cross-functionally and building detailed product roadmaps, KPI’s, and PRD’s • Improving customer acquisition by offering competitive pricing through market research and surveys • Optimizing executive level reporting processes by creating Tableau dashboards & additional drill down reports using SQL Show less

Product Finance & Analytics

• Jun 2019 - Jun 2021

• Financial lead on Crypto & Giving Platform; Supported/communicated KPI’s, strategies and P&L’s with Senior Finance Leadership Team, and sized potential opportunities on a global scale • Managed multi-billion dollar revenue budget/forecast for Crypto initiative and overall Consumer Products Portfolio • Partnered with Analytics, Product, Engineering, and Marketing teams to implement launch and pricing strategies for various initiatives and growth across multiple markets • Queried Tableau databases using SQL, and automated data pulls to build and maintain weekly/monthly/ annual and long range financial models, forecasts and updates for executive level reports Show less

Financial Analytics Intern

• Jun 2018 - Sep 2018

• Utilizing Tableau to build real-time dashboards and present findings through user-friendly and appealing graphics • Extracting and analyzing consumer data using Excel and SQL and optimizing the tracking process • Analyzing business systems and processes and identifying any potential risks or areas of concern • Performing an audit and SOX compliance (IT) testing on recently acquired companies • Developing controls to be applied to processes and performing thorough testing within the system Show less

Public Finance Intern

• Feb 2018 - Jun 2018

• Managing RFQ’s, RFP’s, and issuer database and maintaining client files and optimizing client database • Creating, updating, and reviewing debt profiles and credit research for target clients • Supporting financial analyses on bond structuring, valuation and M&A, and maintaining cash flow models • Keeping banking team aware of relevant updates regarding ongoing client coverage and relation management • Completing and distributing internal deal related contracts, and reviewing for anomalies Show less

Business Analysis Intern

• Jan 2018 - Mar 2018

• Mapping high-innovation business sectors, market size, growth and KPI’s and identifying key companies • Performing detailed analysis and tracking of venture capital fund portfolio companies • Developing analytical models to assess company strength and growth potential • Converting raw data into actionable insight for consumers and analyzing user activity on Craft • Building and guiding training sets for machine learning technology modules • Mapping high-innovation business sectors, market size, growth and KPI’s and identifying key companies • Performing detailed analysis and tracking of venture capital fund portfolio companies • Developing analytical models to assess company strength and growth potential • Converting raw data into actionable insight for consumers and analyzing user activity on Craft • Building and guiding training sets for machine learning technology modules

Business Development Intern

• Nov 2017 - Feb 2018

• Researching potential clients to match their needs to company’s services to find the best fit • Analyzing case studies, identifying issues that need to be addressed, and developing solutions • Presenting findings about both client growth and progress within client companies • Managing and developing database to consolidate client data • Utilizing ROI and TCO methods to analyze success cases • Researching potential clients to match their needs to company’s services to find the best fit • Analyzing case studies, identifying issues that need to be addressed, and developing solutions • Presenting findings about both client growth and progress within client companies • Managing and developing database to consolidate client data • Utilizing ROI and TCO methods to analyze success cases

Data Analysis and Growth Marketing Intern

• Jul 2017 - Nov 2017

• Developed SQL based databases to hold consumer information • Instrumental in launch of product; within a month, recruited 1,000 new customers • Automated marketing campaigns using MailChimp to streamline customer engagement • Coordinated with the data team to further app development and discover source of bugs using database analysis • Collected, organized, analyzed and reported on trends found in data • Developed SQL based databases to hold consumer information • Instrumental in launch of product; within a month, recruited 1,000 new customers • Automated marketing campaigns using MailChimp to streamline customer engagement • Coordinated with the data team to further app development and discover source of bugs using database analysis • Collected, organized, analyzed and reported on trends found in data

Marketing Intern

• Jun 2016 - Oct 2016

• Boosted traffic by 65% and increased user base of the app by 74% in a span of four months • Developed techniques to maximize SEO by identifying critical words in various markets using Google Analytics • Increased brand promotion via many social media platforms (Facebook, Twitter, Instagram, LinkedIn, Wix, and others) • Performed competitor analysis on similar companies in the market using Ahrefs • Boosted traffic by 65% and increased user base of the app by 74% in a span of four months • Developed techniques to maximize SEO by identifying critical words in various markets using Google Analytics • Increased brand promotion via many social media platforms (Facebook, Twitter, Instagram, LinkedIn, Wix, and others) • Performed competitor analysis on similar companies in the market using Ahrefs