Rushabh Shah

Performance Director at Reprise Digital - Australia
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Contact Information
us****@****om
(386) 825-5501
Location
Australia, AU
Skills

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Bio

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Experience

  • Reprise Australia
    • Australia
    • Marketing Services
    • 1 - 100 Employee
    • Performance Director
      • Apr 2023 - Present

  • Salt & Fuessel
    • Australia
    • Advertising Services
    • 1 - 100 Employee
    • Head - Performance Media & Strategy
      • Jun 2022 - Feb 2023

  • Publicis Groupe
    • France
    • Advertising Services
    • 700 & Above Employee
      • Oct 2020 - Jun 2022

      ▪ Spearheaded digital campaigns to the tune of $1.2Mn/month in various international markets such as Asia Pacific, Europe, North America, & Middle East.▪ Leveraged audience behaviour in markets such as South East Asia for a leading OTT brand's AVOD business to increase Monthly Active Users (MAUs)▪ Orchestrated the SVOD launch of a leading OTT brand in the US market by strategizing and managing a full funnel digital campaign. ▪ Developed deep partnerships and built business plans with various platforms, networks, and affiliates to drive long-term business goals. ▪ Conceptualized marketing reports, providing useful insights on performance using various tools such as GA360, Google Datastudio, Appsflyer, Microsoft Power BI, etc, and suggesting plan of action based on results. Show less

      • Feb 2019 - Oct 2020

  • FCB Kinnect
    • India
    • Advertising Services
    • 200 - 300 Employee
      • Apr 2018 - Mar 2019

      • Conceptualized digital campaigns for a leading Real estate brand, resulting in a staggering 25% improvement in lead to site visit ratio and 18% drop in Cost per Lead m-o-m.• Implemented reporting automation using data visualization tools such as Google Datastudio and Supermetrics, thus reducing grind work & improving efficiency.Marquee Clients:- Future Retail, Spencer’s Retail e-commerce, Edelweiss Finance, Indiabulls, Rustomjee Real Estate, and Cox & Kings Tourism.

      • Apr 2017 - Mar 2018

  • SocioSquares
    • United States
    • Advertising Services
    • 1 - 100 Employee
      • Sep 2016 - Apr 2017

      Joined as a fresher and obtained a 360° exposure in Digital Marketing, in areas such as Paid Media, SEO, Social Media, Digital Analytics & ORM

      • May 2015 - Sep 2016

Education

  • D.J. Sanghvi College of Engineering
    Bachelor of Engineering (B.E.), Biomedical/Medical Engineering
    2011 - 2015
  • Mithibai College of Arts Chauhan Institute of Science and Amrutben Jivanlal College of Commerce and Economics
    High School, Science
    2009 - 2011
  • Chatrabhuj Narsee Memorial School ( C.N.M.S)
    Distinction
    2002 - 2009

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