RuRi Lee

at Meta
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Contact Information
us****@****om
(386) 825-5501
Location
Singapore, SG

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Experience

    • French Polynesia
    • Law Practice
    • 1 - 100 Employee
      • Jan 2022 - Present

      • Work directly with start-ups such as Webtoon, Fintech, Education, Professional services e.g. Toomics, Toptoon, Lezhin Comics, HabitFactory, Kakaopay, SpeakVoca, Codeit, Miso, Washswat etc • Lead App Advertiser TFT faciliating diverse seminars and tests so generate 250% increase in App Ads product adoptation • Suggest and lead new pipeline project faciliating internal communication and collaboration with MMPs, co-working spaces and venture capitals • Served as interim team manager during the absent of team lead Show less

      • Jan 2019 - Dec 2021

      • Work directly with agencies to drive revenue resulting in 110% quota achieved and 87% YoY Growth on average• Develop acquisition strategy to drive scalable and sustainable advertiser growth for Search-Ads focused agencies• Led diverse market-wise training programs such as Creatives, Blueprint Certification, Sales Boost and Measurement in collaboration with diverse cross-function teams• Conducted diverse approaches and tests toward Creatives including MFC, Instagram, and Branded Contents Ads Show less

    • 1 - 100 Employee
      • Jan 2018 - Oct 2018

      • Manage 20+ clients in Korea: gaming, AD agencies, mobile startups and investors• Generate revenue from existing clients being in charge of renewal and upwell• Develop and maintain a substantial pipeline of qualified opportunities with Inside Sales Representatives• Provide Market Insights workshop for mass audience

      • Aug 2016 - Dec 2017

      • Selected as 2017 Quota Achiever • Managed 40+ clients: Samsung Electronics, Naver, Kakao, NCSOFT, Netmarble, SKT, Double U Games, Interpark, Bitmango, Nasmedia, etc• Manage new clients training process to achieve their strategic goals with diverse use cases and insights provided by App Annie products• Develop and present Business Cases to the all levels of management to help partners to meet strategic objectives• Maintain the retention rate of existing clients by assessing potential risks and delivering actionable insight for clients with values of App Annie products• Analyze the internal political structures of clients to have an influence on senior stakeholders• Understanding the local mobile market and explaining trends to various stakeholders Show less

    • South Korea
    • Information Technology & Services
    • 1 - 100 Employee
    • Business Development Project Manager
      • Oct 2015 - Jul 2016

      • Plan and lead overall progress of ‘Welcome to My Home’ and ‘Starknight’ projects • Develop launching and user-acquisition/retention strategy • Coordinate partnership with external organizations including developers • Project revenue estimation and KPIs • Conduct meeting with developers to discuss potential partnership • Plan and lead overall progress of ‘Welcome to My Home’ and ‘Starknight’ projects • Develop launching and user-acquisition/retention strategy • Coordinate partnership with external organizations including developers • Project revenue estimation and KPIs • Conduct meeting with developers to discuss potential partnership

    • Oil and Gas
    • Business Development Project Manager
      • Jul 2013 - Oct 2015

      Web Board Business Division • Established global launching and operating strategies for Social Casino Project • Implemented global marketing and optimized progressive user acquisition • Projected revenue estimation and KPIs Game Business Division • Main Project Manager of ‘Mystery Party’ and Mobile RPG Project • Developed launching strategy and global business strategy • Coordinated partnership with external organizations • Facilitated communication between internal development team and marketing/promotion teams • Designed global revenue projection and business model Show less

    • United States
    • Entertainment Providers
    • 700 & Above Employee
    • External Affair
      • Sep 2011 - Jun 2012

      External Affair Team • Analyzed IT market trends and Asian government gaming regulations for USA headquarters • Developed negotiation strategies with the Korean government and Blizzard • Responded to security inquiries from organizations including Police, Military and Family Court • Facilitated communication between Korean office and USA headquarters External Affair Team • Analyzed IT market trends and Asian government gaming regulations for USA headquarters • Developed negotiation strategies with the Korean government and Blizzard • Responded to security inquiries from organizations including Police, Military and Family Court • Facilitated communication between Korean office and USA headquarters

    • Project Manager
      • May 2010 - Oct 2010

      apap (Anyang Public Art Project) 2010 Project Manager for Open Pavilion and Public Gardening projects apap (Anyang Public Art Project) 2010 Project Manager for Open Pavilion and Public Gardening projects

    • Project Assistant
      • Jul 2009 - May 2010

      Assisted for Korea Art Market Size research and published 'Survey on KR Art Market' funded by Ministry of Culture, Sports and Tourism Assisted for Korea Art Market Size research and published 'Survey on KR Art Market' funded by Ministry of Culture, Sports and Tourism

Education

  • MIT SLOAN SCHOOL OF MANAGEMENT
    Master of Science in Management Study, Strategy and Technology, Innovation & Entrepreneurship
    2012 - 2013
  • SKK GRADUATE SCHOOL OF BUSINEESS
    Master of Business Administration; MBA, Business Administration and Management, General
    2010 - 2011
  • HONG IK UNIVERSITY
    Bachelor of Arts (B.A.), Art/Art Studies, General
    2005 - 2009

Community

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