Experience

Blue Raincoat Music

• United Kingdom
• Musicians
• 1 - 100 Employee

• Artist Manager

  • Jun 2022 - Present

  Artist Manager for Nova Twins

• VP of Marketing & Artist Manager

  • Mar 2020 - Jun 2022

  VP of Marketing for Chrysalis Records and Artist Manager for Nova Twins

• Group Head of Marketing

  • Jun 2018 - Mar 2020

  • Leading Blue Raincoat Music’s marketing department. Line-managing four colleagues within the team, guiding and utilising our skills in digital marketing, streaming optimisation, social media management and asset creation, amongst others.• Product managing frontline releases from management clients and their own labels (including Cigarettes After Sex’s debut LP, now over 550K records sold worldwide). Product managing catalogue releases on Chrysalis Records (including Sinéad O’Connor, The Specials and Ultravox amongst others), whilst forming, shaping and implementing the label’s overall marketing strategy, with a particular focus on streaming.• Managing select artists, implementing global strategies to raise and widen their profiles. Supporting their live and recording careers. Working towards shared goals and objectives, whilst exploring all potential revenue streams.• Liaising with third parties (agents, promoters, PRs, creatives, physical and digital distributors, external labels and managers, pressing plants, merchandisers, sponsors, media partners etc.) to ensure that everyone is delivering on their tasks, within any allocated timeframe and budget.• Utilising the best tools (Linkfire, Tracking Pixels, Chartmetric, Gain, Facebook Business Manager etc.) to achieve excellent results. Gathering well-rounded and informed analytics from socials, streaming and elsewhere. Show less

• Digital Marketing Manager & Artist Management Assistant

  • Jan 2015 - Jun 2018

  • Marketing manager for management clients and Chrysalis Records.• Label management and head of operations for management clients’ labels. • In-house copywriter throughout all marketing campaigns.• Looking after social media and streaming platforms across the business, managing over 20 profiles at one time. Creating adverts across Facebook, Instagram and Google (YouTube) while ensuring all platforms where fully optimised.• Day to day artist management across our roster. Assisting BRM’s senior artist managers in the office, on the road or at gigs.• Touring and logistics for our internationally performing DJs, all playing two shows per week on average, whilst tour managing where necessary. Working with agents, promoters and travel agents to organise the necessary routing, travel, accommodation, tech, hospitality and itineraries, to guarantee a smooth schedule. On hand 24/7 in case any emergencies arise. Show less



ESP Agency

• United States
• Banking

• Assistant

  • Jul 2014 - Mar 2015

  Work for this booking agency included, liaising with artists, acting upon promotional requests, sourcing content for newsletters and mail outs, assisting in travel bookings and maintaining social media platforms, as well as the company website. Work for this booking agency included, liaising with artists, acting upon promotional requests, sourcing content for newsletters and mail outs, assisting in travel bookings and maintaining social media platforms, as well as the company website.



Outlook and Dimensions Festivals

• Arist Liaison & Stage Management

  • Aug 2012 - Sep 2014

  In charge of liaison at one of the main stages at Outlook and Dimensions festivals. Welcomed artists in a friendly yet professional manner, organising their transfers to and from the festival site as well as preparing their food and drink, creating an environment in which they were able to perform at their best. Managed various liaison volunteers. Responsible for the smooth running of stage performances, organizing equipment and technical aspects whilst maintaining onstage security.

• Digital Marketing and Promotions

  • Mar 2014 - Jul 2014

  Worked across digital platforms for Outlook and Dimensions festivals. Constantly updating Facebook, Twitter, Instagram, Google+ and Pinterest accounts, sourcing and creating relevant and original content that aimed to increase the festival’s online followship, engagement and reach. Created paid and targeted Facebook ads. Regularly updated the festivals’ websites. Wrote copy for a festival guide that was implemented in the digital marketing strategies of both festivals.



Cutting Edge Group

• Pakistan
• Advertising Services
• 1 - 100 Employee

• Intern

  • Feb 2014 - Mar 2014

  Interned within this company, a provider of music for film and TV, assisting in their music synchronization department, sourcing songs and artists for various clients including Top Gear and Sony. Also updated various Excel spreadsheets. Interned within this company, a provider of music for film and TV, assisting in their music synchronization department, sourcing songs and artists for various clients including Top Gear and Sony. Also updated various Excel spreadsheets.



Dream Chasing

• United States
• Non-profit Organization Management
• 1 - 100 Employee

• Adviser

  • Nov 2013 - Mar 2014

  Worked for this new charity which aims to help disadvantaged but exceptionally talented children achieve their aspirations despite any unfortunate circumstances that they may face. My role was to develop a plan, acceptable to the trustees, which enabled Dream Chasing to achieve its objectives. This included working with educational experts and other organizations or charities in the field. Worked for this new charity which aims to help disadvantaged but exceptionally talented children achieve their aspirations despite any unfortunate circumstances that they may face. My role was to develop a plan, acceptable to the trustees, which enabled Dream Chasing to achieve its objectives. This included working with educational experts and other organizations or charities in the field.