Experience

E1 Series
• United Kingdom
• Spectator Sports
• 1 - 100 Employee
• Chief Commercial Officer

  • Jul 2022 - Present


Venorion Ltd

• Founder and Director

  • Aug 2015 - Present

  Venorion was established to provide a broad range of strategic consultancy services, focusing on enhancing commercial performance. With a wealth of experience working for some of the most prestigious international sports and entertainment agencies, global sports rights holders and technology start-ups, we are able to deliver holistic and creative services to meet clear business objectives. Experience across the entire commercial ecosystem, including brand partnership sales negotiation and management, media rights strategy and management, content / broadcast production, digital transformation, licensing and merchandising - all with the clear objective of optimising revenue generation. Show less



Six Nations Rugby

• United Kingdom
• Spectator Sports
• 1 - 100 Employee

• Chief Commercial Advisor

  • Nov 2019 - Dec 2020

  Responsible for all commercial and marketing disciplines at SNRL; media rights management, global TV production output, sponsor relationships, licensing partners, digital and social media, marketing initiatives, new brand development and event delivery. Part of the senior management team, responsible for delivery of the Six Nations Championship and the Autumn Nations Cup. Responsible for all commercial and marketing disciplines at SNRL; media rights management, global TV production output, sponsor relationships, licensing partners, digital and social media, marketing initiatives, new brand development and event delivery. Part of the senior management team, responsible for delivery of the Six Nations Championship and the Autumn Nations Cup.



International Cricket Council

• United Arab Emirates
• Spectator Sports
• 100 - 200 Employee

• Head of Brand Partnerships

  • Oct 2015 - Jul 2019

  Responsible for development of brand partnerships across Sponsorship and Licensing at the ICC. Developed new sales strategy and refined sponsorship proposition to reflect the strengths of the ICC (particularly in the areas of content, digital and social) and the needs of Brands. Generated sales in excess of $150M over 3 year period. Responsible for development of brand partnerships across Sponsorship and Licensing at the ICC. Developed new sales strategy and refined sponsorship proposition to reflect the strengths of the ICC (particularly in the areas of content, digital and social) and the needs of Brands. Generated sales in excess of $150M over 3 year period.



IMG Media

• United States
• Marketing Services
• 1 - 100 Employee

• VP, Head of Media Sponsorship

  • May 2012 - Sep 2015

  Media activation for brands and businesses in the world of sport sponsorship. Sales team management responsibilities and consistent performance of hitting targets.Appointed to Senior Management Team within IMG Media – on the back of highly successful launch of both the Golfing World platform and IMG Media Sponsorship division.

• Project Director, Golfing World

  • Oct 2009 - Sep 2015

  Overall project management for Golfing World, a leading global golf media brand that operates across multi platforms

• Head of Business Development - European Tour Productions

  • Dec 2004 - May 2012


Havas Sports & Entertainment
• Australia
• Advertising Services
• 1 - 100 Employee
• Group Account Director

  • 2002 - 2004


World Sport Group

• Spain
• Software Development

• Commercial Director

  • 2000 - 2002

  Commercial Director, Ladies European Tour Project Director, Wales Ryder Cup 2010 Bid Commercial Director, Ladies European Tour Project Director, Wales Ryder Cup 2010 Bid