Experience

Interakt

• India
• Software Development
• 1 - 100 Employee

• Manager, Customer Success | Interakt by Jio Haptik

  • Aug 2021 - Present

  Mumbai, Maharashtra, India Built on the official WhatsApp Business Platform, Interakt is trusted by more than 3000+ SMBs including prominent Indian E-commerce & D2C brands such as Super bottoms, Blissclub, Frontrow, The State Plate, Bunaai, Okhai, Zwende & more. to promote and sell products by engaging customers on WhatsApp. Interakt was launched by Jio Haptik with a vision to be the de-facto platform of choice for SMBs, looking to leverage conversational commerce. Since its inception in 2020, approx 120 Mn+… Show more Built on the official WhatsApp Business Platform, Interakt is trusted by more than 3000+ SMBs including prominent Indian E-commerce & D2C brands such as Super bottoms, Blissclub, Frontrow, The State Plate, Bunaai, Okhai, Zwende & more. to promote and sell products by engaging customers on WhatsApp. Interakt was launched by Jio Haptik with a vision to be the de-facto platform of choice for SMBs, looking to leverage conversational commerce. Since its inception in 2020, approx 120 Mn+ conversations have been exchanged via Interakt. Featured as Leader in E-commerce tools and High Performer in the Customer Communication Management categories in G2 Summer 2022 reports, Interakt provides seamless integration with popular eStores, CRMs, Payment Gateways and business apps like Shopify, WooCommerce, Zoho, Google Sheets, Razorpay & more for end-to-end sales support, making it the only full-stack solution available in the market for SMBs. Show less



Freelance

• Brand & Marketing Consultant

  • Jun 2020 - Jul 2021

  Mumbai, Maharashtra, India Clients: Copra (https://copracoconuts.com), Poocho (https://www.poocho.co), edhyayn (https://www.edhyayn.com), Tithee Banquets, Tattwamasi, Ferry Wharf Services: -Provide Brand & Marketing services. -Digital Marketing (Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, Email Marketing) -Analytics & Reporting (Google Analytics, Google Data Studio Dashboard, Other Reports & Dashboards in Excel/Spreadsheet) -Design, Development & Maintenance of the website… Show more Clients: Copra (https://copracoconuts.com), Poocho (https://www.poocho.co), edhyayn (https://www.edhyayn.com), Tithee Banquets, Tattwamasi, Ferry Wharf Services: -Provide Brand & Marketing services. -Digital Marketing (Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, Email Marketing) -Analytics & Reporting (Google Analytics, Google Data Studio Dashboard, Other Reports & Dashboards in Excel/Spreadsheet) -Design, Development & Maintenance of the website (edhyayn.com) -Brand Identity Design (Logo, Brand Guidelines, Presentation Templates & Other Collaterals) -Creating, managing & enhancing the complete Online Presence of the brand (Creating Google My Business Listing, Social Media Pages and other relevant listing) -Social Media Marketing (End-to-end planning, strategy of Social Media Marketing. Content Development, Graphics Design & publishing posts on all the channels including Facebook, Twitter, Instagram, Pinterest & LinkedIn) -YouTube (Video Creation, Live Streaming of Sessions) -Creative Design (Copy-writing and graphics designing of all the creatives for the brand) Show less



Mobikon

• Singapore
• Software Development
• 1 - 100 Employee

• Team Lead - Customer Success

  • Aug 2017 - May 2020

  Mumbai Area, India Tasks: -Leading a team of Customer Success Managers; maintaining the business of over 200 accounts across West Region and personally managing the top-notch brands in the industry (key accounts) -Work with the clients to ensure they are leveraging the product/service and achieving success; -Manage Social Media Marketing, CRM for clients. Craft contextual and personalized campaigns to engage users (of the client) through SMS, Emails, Facebook and more! -Create highly targeted… Show more Tasks: -Leading a team of Customer Success Managers; maintaining the business of over 200 accounts across West Region and personally managing the top-notch brands in the industry (key accounts) -Work with the clients to ensure they are leveraging the product/service and achieving success; -Manage Social Media Marketing, CRM for clients. Craft contextual and personalized campaigns to engage users (of the client) through SMS, Emails, Facebook and more! -Create highly targeted communication strategies like segmenting users based on their demographics, & behaviour to engage, nurture and retain them through deeply personalized communication. -Prepare detailed reports & presentations to share deep insights of the engagement strategies, customer insights, product usage & analytics, campaign results and recommendations. -Conduct QBR Meetings with the clients to discuss strategy, marketing ideas & ways to improve customer engagement & delight. Achievements. -Reduced the Net MRR Churn Rate by 60%, maintained 95% renewals, achieved 2x increase in billing and contributed additional revenue of 1M by implementing new strategies like Product Usage Monitoring, sharing daily reports, sharing insights to help the client know the value of the product & ROI. -Developed & implemented a new Client On-boarding Processes, New Training Documentation for clients. -Designed Customer Life Cycle Journeys for the clients which improved customer engagement. -Implemented a process of reporting KPI of the team and developed a smart, automated, real-time, intuitive Performance Dashboard. -Devised a mechanism to report Suspicious Transactions (loyalty) for one of the clients. -Results achieved for some of the key accounts – 4x increase in repeat customers, 3x increase in customer engagement & 4% campaign effectiveness. -Organised Professional Meetups & Workshops for clients on New Product Development & Training Show less



BrandzGarage

• India
• Advertising Services
• 1 - 100 Employee

• Co Founder

  • Jul 2016 - Aug 2017

  Mumbai Area, India Achievements/Tasks: -Consult brands on effective marketing strategies, best practices and optimization efforts on various channels like Google Ads, Social Media, SMS, Email, BTL, Print & Offline Marketing. -Provide various technology, marketing & design services like Website & App Development, SEO, SEM, Social Media Marketing, SMS & Email Marketing, Logo Design, UI/UX, Collaterals & Branding etc. -Hired, trained & mentored the Sales & Operations Team. -Developed processes… Show more Achievements/Tasks: -Consult brands on effective marketing strategies, best practices and optimization efforts on various channels like Google Ads, Social Media, SMS, Email, BTL, Print & Offline Marketing. -Provide various technology, marketing & design services like Website & App Development, SEO, SEM, Social Media Marketing, SMS & Email Marketing, Logo Design, UI/UX, Collaterals & Branding etc. -Hired, trained & mentored the Sales & Operations Team. -Developed processes, policies, documentations, sales decks & proposal formats, contracts etc. - Show less



BOX8

• India
• Food and Beverage Services
• 200 - 300 Employee

• Marketing Manager

  • Jun 2015 - Jun 2016

  Mumbai Area, India Tasks: -Setup and led a new team of Marketing & Corporate Relations. -End to end planning & execution of Marketing Activities like Offline Marketing, ATL, BTL, Affiliates, Alliances, Partnerships, Corporate Activations, Promotions & Branding. -Establishing contacts with vendors/agencies across cities. -Effectively led, hired, trained & mentored a team of young freshers and delivered consistent results. Achievements: -Delivered 30% month-on-month growth in revenue via… Show more Tasks: -Setup and led a new team of Marketing & Corporate Relations. -End to end planning & execution of Marketing Activities like Offline Marketing, ATL, BTL, Affiliates, Alliances, Partnerships, Corporate Activations, Promotions & Branding. -Establishing contacts with vendors/agencies across cities. -Effectively led, hired, trained & mentored a team of young freshers and delivered consistent results. Achievements: -Delivered 30% month-on-month growth in revenue via Corporates, Affiliates, Cross-Promotional Alliances and other marketing campaigns & activities spearheaded by me. -Created Performance Reporting formats, streamlined the processes and systems of the Marketing team using tools like Asana, Excel. -Planned and executed various unconventional and effective marketing campaigns in Mumbai, Pune and Bangalore like Carry Bag distribution to shops, Beach Umbrella distribution to street vendors etc. Show less



TastyKhana.in

• India
• Technology, Information and Internet
• 1 - 100 Employee

• Manager - Restaurant Marketing

  • Mar 2014 - Feb 2015

  Pune Area, India Tasks: -Planning and executing marketing activities for partner restaurants Pan India. -Designing, printing and deploying marketing collaterals like Posters, Menu Cards, Merchandising, In-store advertising stickers (Push/Pull Stickers, No Smoking etc), Standees at all the partner restaurants in India. -Coordinating and managing the agencies, vendors, printers and local promoters for executing the above activities. -Owned Email Marketing & Landing Page Development for Marketing… Show more Tasks: -Planning and executing marketing activities for partner restaurants Pan India. -Designing, printing and deploying marketing collaterals like Posters, Menu Cards, Merchandising, In-store advertising stickers (Push/Pull Stickers, No Smoking etc), Standees at all the partner restaurants in India. -Coordinating and managing the agencies, vendors, printers and local promoters for executing the above activities. -Owned Email Marketing & Landing Page Development for Marketing Campaigns: conceptualizing, preparing a calendar, guiding Content & Graphics team, collaborating with the Tech Team, UI Team for design & development of the landing page. Achievements: -Member of the team which delivered outstanding results with 5x increase in orders, 40% decrease in CAC. -Was phenomenal in devising the Reporting & Task Management Processes of the Marketing team using tools like Asana.

• Business Development Manager

  • Jun 2012 - Mar 2014

  Mumbai Area, India Tasks: -Was responsible for acquiring new restaurants and maintaining relationship with them. -Enhancing Brand Visibility among restaurants customers by distributing co-branded menu cards, carry bags and by placing posters, stickers at restaurants. Achievements: -Consistently delivered excellent performance in achieving the targets. -Member of the team of freshers which acquired 5000 restaurants launched 8 cities in 2 years. -Salesforce expert in the team; responsible… Show more Tasks: -Was responsible for acquiring new restaurants and maintaining relationship with them. -Enhancing Brand Visibility among restaurants customers by distributing co-branded menu cards, carry bags and by placing posters, stickers at restaurants. Achievements: -Consistently delivered excellent performance in achieving the targets. -Member of the team of freshers which acquired 5000 restaurants launched 8 cities in 2 years. -Salesforce expert in the team; responsible for providing Salesforce training to the new member in the organisation.

• Intern

  • Mar 2012 - May 2012

  Pune Area, India Market Research Project on ‘Understanding the consumer behavior, adoption & awareness level towards Online Food Ordering and Online Payment using Website & Mobile App among restaurant owners in Pune’.



Godrej & Boyce Mfg. Co. Ltd.

• India
• Manufacturing
• 700 & Above Employee

• Summer Intern

  • Jun 2011 - Jul 2011

  New Delhi Area, India Market Research Project on 'To Study Latest Trends in Consumer Batteries and Brand Awareness of Godrej GP Batteries Among Retailers in Delhi/NCR'



Six Flags

• United States
• Entertainment Providers
• 700 & Above Employee

• Host

  • Jun 2007 - Sep 2007

  Santa Barbara, California Area Training in Food Service Department



Taj Hotels

• India
• Hospitality
• 700 & Above Employee

• Industrial Trainee

  • Jun 2005 - Jun 2005

  Aurangabad Area, India Training in F&B Service Department