Founder / Creative Director

• Sep 2019 - Present

Krī Skincare is a results-driven brand that puts purpose at the heart of its values without compromising on efficacy. Krī Skincare is a results-driven brand that puts purpose at the heart of its values without compromising on efficacy.

Member, Equitable Growth Advisory Group

• Jan 2023 - Present

The aim of the advisory group is to co-design, test and evaluate a strategy that improves accessibility to B Corporation certification, and ultimately improves the diversity of the B Corp community into one that is representative of UK society. The aim of the advisory group is to co-design, test and evaluate a strategy that improves accessibility to B Corporation certification, and ultimately improves the diversity of the B Corp community into one that is representative of UK society.

Coalition Member

• Oct 2022 - Present

The B Corp Beauty Coalition is a collective action group of more than fifty certified B Corporations across five continents. The B Corp Beauty Coalition is a collective action group of more than fifty certified B Corporations across five continents.

Business Mentor | New Roots Programme

• Oct 2022 - Present

The New Roots programme supports entrepreneurs from underserved communities. As a business mentor, I’m sharing my knowledge and experience for a greater purpose. The New Roots programme supports entrepreneurs from underserved communities. As a business mentor, I’m sharing my knowledge and experience for a greater purpose.

Senior Director, Content Strategy & Marketing

• Sep 2010 - Dec 2021

Led digital growth and audience engagement for the world's largest B2B information service provider in its category (aerospace). Reported to Managing Director for Global Media & Marketing Services, helping to increase commercial success for owned media and client portfolios. Prior to that I reported to SVP Content, focused on pushing the content team’s boundaries from print to digital. Oversaw website (with over five million users), digital content product development, a group of newsletters with an audience reach of over 1.5m, podcasts, webinars, and large social media communities. A fundamental part of my strategic role was helping to successfully transition print publications to digital. Led the gating and implementation strategy for a subscription-based 100 year old print magazine. Played a leadership role in navigating the business through the pandemic, including quickly steering large revenue streams from physical face-to-face events to digital. Significant international experience, including leading a team of content marketing managers in Europe, North America and SE Asia. Left after a successful 11 years to focus on the growth of my own business.

Co-Chair, UK

• Aug 2013 - Oct 2015

During my time as co-chair of ONA UK, I partnered with editorial and business leaders from BBC, Reuters, Telegraph and others to stage meaningful forums for journalists to connect and address credibility in news media. During my time as co-chair of ONA UK, I partnered with editorial and business leaders from BBC, Reuters, Telegraph and others to stage meaningful forums for journalists to connect and address credibility in news media.

Account Director

• Apr 2010 - Sep 2010

Supporting leadership communications for town halls and AGMs. Key clients included Marks & Spencer and Deutsche Bank. Supporting leadership communications for town halls and AGMs. Key clients included Marks & Spencer and Deutsche Bank.

Communications & PR Manager

• May 2007 - Apr 2010

Reported directly to the airport's CEO. Primary media spokesperson. Led external and internal stakeholder communications including brand ownership, crisis comms, high value brand partnerships, public relations and corporate partnership fundraising. I was also responsible for staging major events, including annual community days on the airfield that attracted over 25k visitors and raised significant funds for nearby Richard House Children’s Hospice. Reported directly to the airport's CEO. Primary media spokesperson. Led external and internal stakeholder communications including brand ownership, crisis comms, high value brand partnerships, public relations and corporate partnership fundraising. I was also responsible for staging major events, including annual community days on the airfield that attracted over 25k visitors and raised significant funds for nearby Richard House Children’s Hospice.

Interim Trade Communications Manager

• Feb 2007 - May 2007

Freelance PR & Brand Comms

• Jan 2006 - May 2007

Embedded within agencies, acted at account director level focusing on new openings and positioning for luxury hotels, spas and Michelin-starred restaurants. Embedded within agencies, acted at account director level focusing on new openings and positioning for luxury hotels, spas and Michelin-starred restaurants.

Director, Marketing Communications

• Nov 2006 - Feb 2007

PR & Brand Communications

• Jan 2004 - Dec 2005

HQ global PR and brand comms for ultra-luxury One&Only Resorts in six destinations. Plus a stint as PR Manager at an island resort in the Maldives, handing its reopening after the December 2014 tsunami. HQ global PR and brand comms for ultra-luxury One&Only Resorts in six destinations. Plus a stint as PR Manager at an island resort in the Maldives, handing its reopening after the December 2014 tsunami.

Early career

• Jan 1998 - Jan 2004

Early career roles mostly in hospitality marketing after leaving college. Early career roles mostly in hospitality marketing after leaving college.