Experience

Nihon Nohyaku

• Japan
• Farming
• 1 - 100 Employee

• Business Development Head (Nihon Nohyaku / Nichino, Japan) for Pakistan

  • Aug 2021 - Present

  1- Business & Commercial Responsibilities 2- Research & Development for new molecules 3- Prospecting & Managing Distributors 4- Field Activities & Marketing of new molecules 5- International Technical Linkages 1- Business & Commercial Responsibilities 2- Research & Development for new molecules 3- Prospecting & Managing Distributors 4- Field Activities & Marketing of new molecules 5- International Technical Linkages



S & A Agri Sciences Pvt. Ltd.

• Chief Executive Officer

  • Oct 2015 - Jul 2021

  1- Heading Seeds & Fertilizer Business 2- Product Selection 3- Product Planning & Forecasting 4- RoI; Return on Investment 5- International Communication & Supply chain Management 6- Sales & Marketing 1- Heading Seeds & Fertilizer Business 2- Product Selection 3- Product Planning & Forecasting 4- RoI; Return on Investment 5- International Communication & Supply chain Management 6- Sales & Marketing



Agrow Limited

• Pakistan
• Retail
• 1 - 100 Employee

• Marketing Development Manager

  • Jan 2015 - Sep 2015

  1. Suggest Product Pricing & Positioning keeping in view competitor analysis and internal revenue and margin plans. 2. Development of Field Working Plan & its Monitoring to create long term sustainable pull for Company’s products from end customer level 3. Designing of promotional material, product/crop brochures, and other promotional gimmicks to strengthen company’s image as premium pesticide and micronutrient player 4. Developing and communicating business policies based on market norms and internal targets to help sales team achieve revenue and margin targets 5. Crop wise Marketing campaigns development & execution on AC and MN to boost company profitability 6. Monitoring competitor’s marketing campaigns/activities and timely devising rebuttal strategies/tools to help the field force strengthen their presence at the customers place (where applicable) – Quarterly Report 7. Conducting marketing intelligence & presenting quarterly report to the Executive Committee on what products (New/generic) along with price is launched in the market Show less



Auriga Group of Companies

• Group Manager Technical Training & Franchise Development

  • Feb 2012 - Jan 2015

  1- Technical & Marketing Training of two separate Marketing teams of 2 Franchise Network. 2- My audiences are agriculture graduates, masters in agriculture, and agriculture government officials from all provinces of Pakistan. 3- “How to deliver an effective oral presentation”, for agriculture graduates. 4- Technical handouts; brochures, pamphlets, posters & Power point presentations for farmers & government officials 5- Business development plan, planning and managing/monitoring execution activities. 6- Designing Field activity plan, follow-up through telemarketing department to ensure timely implementation 7- Planning brand promotion activities, display material etc. 8- Brand positioning 9- Market Intelligence and surveys 10- Franchise Management and Franchise related activities on more than 700 franchise all over Pakistan 11- Seminars on all crops throughout year following crop calendar 12- Annual Technical Training Program for All Major & Minor Crops; managing annual training calendar. 13- Technical Training of Franchisees 14- Heading Telemarketing section to provide technical assistance to farmers through telephonic conversation. Also marketing Brands through telemarketing. 15- Tele-text-marketing Show less



Four Brothers Farms Pvt. Ltd

• • Apr 2011 - Feb 2012

  1- Technical & Marketing Trainings to agriculture graduates & masters in agriculture.2- Technical handouts; brochures, pamphlets, posters & Power point presentations for farmers & government officials3- Business development plan, planning and managing/monitoring execution activities.4- Designing Field activity plan5- Planning brand promotion activities.6- Seminars on all crops throughout year following crop calendar

• • Aug 2010 - Apr 2011

  1. Annual Crop Planning for Cotton, Wheat, Rice, Sugarcane, Vegetables, Strawberry & Tunnel Farming with multiple intercropping.2. Managing agronomic and cultural practices.3. Crop Produce marketing4. Research & Development on new Seeds & Seed Production



Four Brothers Group

• Pakistan
• Agricultural Chemical Manufacturing
• 1 - 100 Employee

• National Manager Technical Training & Development

  • Mar 2009 - Feb 2012

  1- Technical & Marketing Trainings to agriculture graduate, masters in agriculture and farmers. 2- On-job coaching, field demonstrations. 3- Designing technical handouts; brochures, pamphlets, posters. 4- Designing Field activity plan 5- Brand positioning 6- Seminars on all crops throughout year following crop calendar 7- Annual Technical Training Program for All Major & Minor Crops; managing annual training calendar. 1- Technical & Marketing Trainings to agriculture graduate, masters in agriculture and farmers. 2- On-job coaching, field demonstrations. 3- Designing technical handouts; brochures, pamphlets, posters. 4- Designing Field activity plan 5- Brand positioning 6- Seminars on all crops throughout year following crop calendar 7- Annual Technical Training Program for All Major & Minor Crops; managing annual training calendar.



Four Brothers Agri Services

• Manager Training

  • Mar 2009 - Aug 2010

  International Communication on Latest Agricultural Technologies & acclimatizing to local environment through exchange of technical delegates (Research & Development). Development of Franchise Network (TARZAN Markaz) Orientation of the concept of TARZAN Markaz, Development of TARZAN Markaz from survey of market till renovation. Development of Crop calendar for: Increasing trend of multiple cropping and profitability enhancement through profitable Crop Rotations. Assessment of farmer trends through field & farmer surveys e.g. Increasing trend of Multiple crops, increasing trend of Tunnel farming, increasing trend of farmer to invest more on inputs on Rice crops, increasing trend of Hybrid Rice crop, Citrus high density plantation trend, farmer trend to avoid intercropping in orchards, Bt Cotton etc. Pre-crop field activity Action Plan for sales and marketing of brands. Preparation of Technical brochures for all crops, vegetables & orchards. Induction of Latest Crop Production Technologies with its allied Efficient Input application methods. Positioning of Micro Nutrients, Insecticides, Weedicides, Fungicides brands through development crop program on annual basis. Crop input vs. out put productivity excel sheets. On farm training program for Sales & marketing team through power point technical presentations. High Efficiency Irrigation System: Feasibility and Costing of High Efficiency Irrigation System. International Communication for assessment of different Production technologies, fertigation & irrigation scheduling according to our environment and cropping patterns. Four Brothers Tunnel farming: Feasibility and costing of tunnel farming project; Annual Business Plan Establishment of HEIS department team Establishment of International Communication for procurement of Material and production technologies. Assessment of Basic Market Information for identifying potential pockets of HEIS in Pakistan. Show less



Ali Akbar Group

• Chemical Manufacturing
• 100 - 200 Employee

• • Jan 2007 - Sep 2008

  1- Training & Development: Preparation of annual Crop calendar for Technical Training of sales & marketing team (TARGET & DJC).2- Crop Surveys3- Development of Franchise (TARGET Markaz)4- Market surveys through team of Zonal Development Managers.5- Development and renovation of Franchisee shop.

• • May 2006 - Dec 2007

  1- Farmer training programs & seminars on crop production and crop protection technologies through out Pakistan.2- Crop Assessment Surveys3- Development of technical presentations (power point) on crops for trainings

• Territory Manager

  • Feb 2004 - Jan 2006

  Sales & Marketing: Orientation of market dealers for selection of franchisee for TARGET Zari Markaz. Launching of TARGET Zari Markaz. Farm advisory services. Meeting the targets through sales of brands on all crops through farm advisory services, demonstration of brands (farmer field days) and farmer meetings Sales & Marketing: Orientation of market dealers for selection of franchisee for TARGET Zari Markaz. Launching of TARGET Zari Markaz. Farm advisory services. Meeting the targets through sales of brands on all crops through farm advisory services, demonstration of brands (farmer field days) and farmer meetings



Syngenta Pakistan Limited

• Trainee Technical Sales Officer

  • May 2003 - Feb 2004

  1- Farm Advisory Services on Vegetables, Mango, Citrus, Wheat, Cotton and Rice. 2- Sales Promotional Activities 1- Farm Advisory Services on Vegetables, Mango, Citrus, Wheat, Cotton and Rice. 2- Sales Promotional Activities