Raúl Rodríguez
Institutional Communication North of Mexico at Regnum Christi- Claim this Profile
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Español Native or bilingual proficiency
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Inglés Professional working proficiency
Topline Score
Bio
Credentials
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Leading Change
Harvard Business SchoolMar, 2020- Nov, 2024 -
Evernote Certified Consultant
EvernoteJun, 2016- Nov, 2024 -
Salesforce Trailblazer
Salesforce
Experience
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Regnum Christi
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United States
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Religious Institutions
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1 - 100 Employee
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Institutional Communication North of Mexico
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Dec 2020 - Present
• Brand management, campaigns with internal and external communities. • Development of communication plan, alignment with international strategy with countries like: Spain, Chile, Germany, USA, Colombia, and Brazil. • Speaker, content strategy, creation of stories, management of official channels. • Coaching more than 30 cities on communication and public relations issues. • Brand renewal and creation of key messages. • Design of national campaigns • Identity and image design for events, education, and training services. Show less
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Red de Colegios Semper Altius
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Mexico
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Education Management
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100 - 200 Employee
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Regional Commercial Manager
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Dec 2016 - Dec 2020
Semper Altius Schools Network, largest network of K-12 schools in Mexico. • Growth of the new enrollment of 14 schools. Growth enrolment between 8% and 10%. • Advice and training on sales, marketing, and development of recruitment plans. • Promotion plans, discount strategies, growth of prospects and efficiency in conversion rates. • Design of the commercial area, CRM evaluations. • Professor at Master of Directors, development and training course for School Principals and future talents in educational marketing, enrollment, and sales. Ecuador, Colombia, Venezuela, Brazil y El Salvador. Show less
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Universidad Interamericana para el Desarrollo
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Mexico
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Education Administration Programs
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700 & Above Employee
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COMMUNICATION COORDINATOR OF DEAN OFFICE AT UNID SYSTEM
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Sep 2012 - Dec 2016
UNID is a University with 50 campuses in Mexico.• Planning, construction, and administration of the Digital Platform (website, social networks, mailing and content creation) • Achieving annual growth of followers and opening communication channels with the university community. • Organization and planning of events. Among them, the Leadership Seminar held annually in the 50 campuses of the country with a total attendance of approximately 6,000 people.• Since 2013, responsible for the organization of the UNID Convention, an annual event with the assistance of 400 University employees. • Protocol and public relations, coordinating signatures of agreements, special visits, creation of speeches, conferences, and presentation. Show less
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REGIONAL COORDINATOR OF ENROLLMENT, UNID SYSTEM
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Jun 2010 - Sep 2012
• Responsible for the enrollment growth of 9 campuses in the North and 9 campuses in Western Mexico. Enrollment growth between 10% and 20% annually. • Training work teams. Sales and attention, construction and interpretation of key metrics, reports, and telemarketing activities. • Events and Media. Organization of recruitment activities, vocational fairs, conferences, and workshops in high schools. Development of Media Plans with a budget of $2 to $3 MM for each zone.
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ADMISSIONS COORDINATOR, UNID TAMPICO
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May 2007 - Jun 2010
• Responsible for the growth of the enrollment at Tampico Campus with annual growth of 15%. • Event organization. Guided tours, vocational exhibitions, visits, and conferences in high schools.
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Education
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2011 - 2013
UNID
Master, New Technology Applied to Education -
2002 - 2006
IEST - ANÁHUAC
Degree, Marketing
Community
